---
title: "Wholesale Dog Supplies, Sized to the Dog and Shipped by the Lot"
url: https://www.uncap.com/industry/dog-supplies
author: "Denis Dyli"
published: 2026-10-22
updated: 2026-10-22
summary: "Uncap builds wholesale dog supplies ecommerce on Shopify for manufacturers and distributors selling food, treats, chews, collars, harnesses, crates and apparel to independent pet retailers, groomers, trainers, boarding kennels and daycares. The trade runs on two numbers: the dog's measurement and the lot. Gear fits a girth or a body length. For food and treats, federal records rules ask manufacturers, processors and packers to record the lot or code number of what they ship, where one exists."
---

# Wholesale Dog Supplies, Sized to the Dog and Shipped by the Lot

> Uncap builds wholesale dog supplies ecommerce on Shopify for manufacturers and distributors selling food, treats, chews, collars, harnesses, crates and apparel to independent pet retailers, groomers, trainers, boarding kennels and daycares. The trade runs on two numbers: the dog's measurement and the lot. Gear fits a girth or a body length. For food and treats, federal records rules ask manufacturers, processors and packers to record the lot or code number of what they ship, where one exists.

## The challenge

**Where a generic storefront breaks for wholesale dog supplies**

The trade runs on two numbers: the dog's measurement and the lot.

|  | Factor | Generic storefront setup | What dog supplies sellers need |

| --- | --- | --- | --- |

| Harnesses and apparel | Gear is sized to the dog, and the size letter is only a label. | The girth range, neck range or crate interior dimensions sit on each variant as product data, with a size finder built during implementation from your own size charts. |
| Crates | Each maker publishes its own chart, so a retailer stocking several brands matches several charts, and the buyer often starts from a tape measure reading, not a SKU. | A size finder that takes the dog's length and height plus your clearance rule and returns the right variant, built during implementation. |
| Food and treat pages | A product page that drifts from the bag is a labeling problem, not a copy problem. | Ingredients, guaranteed analysis, nutritional adequacy statement, net quantity, guarantor and the treat or snack designation shown from structured product data, built during implementation. |
| Chews and jerky | One catalog, three rule sets, and one adjective can move a chew between them. | Chew descriptions that use words like "digestible" or "high-protein" flagged for review, built during implementation. |
| Lots and recalls | For food and treats, federal records rules ask manufacturers, processors and packers to record the lot or code number of what they ship, where one exists. | The lot or code number on each shipment, visible in the buyer's order history, and a list of every account that received a lot, built during implementation from your ERP or warehouse data. |
| Case packs | Shopify quantity rules set a minimum, a maximum and an increment on each variant, so a chew packed 24 to a case orders in steps of 24. | Volume pricing, set in the Catalogs section of the Shopify admin, gives a price break when the buyer meets the quantity for each variant. |

**Gear is sized to the dog, and the size letter is only a label.** [Ruffwear's sizing guide](https://ruffwear.com/blogs/explored/the-size-is-right-how-to-measure-for-your-dogs-gear) sizes its harnesses, apparel and packs by girth, "the widest part of your dog's chest just behind the front legs." Its chart runs from XXXS at a 9 to 13 inch girth up to XL at 36 to 42 inches. Boots go by paw width: a two and a half inch paw takes a size 2.5 boot. Collars fit snug enough that you can "fit two fingers comfortably between the collar and your dog's neck." For a crate, [Impact Dog Crates](https://www.impactdogcrates.com/blogs/puppy-news/how-to-measure-your-dog-accurately-for-crate-sizing) says to measure "from the tip of the nose to the base of the tail" and the height to the shoulders, then "Add about 2 to 4 inches to both height and length measurements." Each maker publishes its own chart, so a retailer stocking several brands matches several charts, and the buyer often starts from a tape measure reading, not a SKU.

**On a dog food or treat, the label sets what the page can say.** The [FDA's pet food page](https://www.fda.gov/animal-veterinary/animal-foods-feeds/pet-food) says the Federal Food, Drug, and Cosmetic Act requires that all animal foods "be safe to eat, produced under sanitary conditions, contain no harmful substances, and be truthfully labeled." FDA regulations require "proper identification of the product, net quantity statement, name, and place of business of the manufacturer or distributor, and proper listing of all the ingredients in the product from most to least, based on weight." Websites can count as labeling too, as the pet supplies page sets out, so a product page that drifts from the bag is a labeling problem, not a copy problem.

**Treats, chews and jerky sit side by side under different rules.** [AAFCO's guide to reading pet food labels](https://www.aafco.org/consumers/understanding-pet-food/reading-labels/) says its model regulations do not require that pet treats meet standard nutritional adequacy requirements, "provided the product's packaging conspicuously displays the terms 'snack' or 'treat' on its principal display panel." Flavor-coated and unflavored chews, bones and toys, including ears and pizzles, "are not required to be labeled or have a nutritional adequacy statement, unless the manufacturer claims it provides nutritional value or can be used as a pet food." Words such as "digestible" or "high-protein" count as that claim. Jerky-type treats "do not meet the exemption requirements." One catalog, three rule sets, and one adjective can move a chew between them.

## The Uncap solution

### Lots and recall lists

**Lots that travel with the order.** Federal records rules count pet food as food: [21 CFR 1.328](https://www.ecfr.gov/current/title-21/chapter-I/subchapter-A/part-1/subpart-J/section-1.328) lists "animal feed, including pet food" among its examples. Under 21 CFR 1.345, a business covered by the rule keeps, for food it releases, the recipient, the brand and variety, the date and the quantity, unless an exclusion in 21 CFR 1.327 applies. A manufacturer, processor or packer also records "the lot or code number or other identifier of the food (to the extent this information exists)." Capturing the lot on each shipment and showing it in the buyer's order history is built during implementation from your ERP or warehouse data. Uncap Connect keeps inventory, orders, customers and pricing in real-time, two-way sync with the ERP, which stays the system of record.

**Recall lists drawn from orders, not memory.** Under 21 CFR 1.361, in the circumstances the rule sets out, such as FDA's reasonable belief that a food is adulterated and presents a threat of serious adverse health consequences or death to humans or animals, records must be made available "as soon as possible, not to exceed 24 hours" from the official request. For animal food with a hazard requiring a preventive control, 21 CFR 507.38 asks for a written recall plan with steps to "Directly notify direct consignees about the animal food being recalled, including how to return or dispose of the affected animal food." A lookup that lists every retailer, groomer and kennel that received a given lot, ready for that notice, is built during implementation from your order and lot data.

### Size data and buyer accounts

**Size data on the variant, not in the description.** Shopify lets you create up to 2,048 variants for a product, with up to three options, so a harness can carry size and color as options. The girth range, neck range or crate interior dimensions sit on each variant as product data. A size finder that takes the dog's girth, or its length and height plus your clearance rule, and returns the right variant is built during implementation from your own size charts.

**Buyers on their own accounts.** Shopify B2B lets you personalize the buying experience for each B2B customer, such as pricing, products, and payment and shipping methods. In [Uncap Portal](https://www.uncap.com/products/portal), each buyer sees their assortment and pricing, with real multi-user accounts, roles and permissions. For example, a groomer's account could show shampoos and drying towels, and a daycare's bulk treats and leashes. Reorder lists and order history sit a click away, NET terms, invoices and payments live in the portal, and budgets, approvals and limits per user set what each kennel attendant can order.

## Key features

**Case packs and minimums from Shopify B2B.** Shopify quantity rules set a minimum, a maximum and an increment on each variant, so a chew packed 24 to a case orders in steps of 24. Volume pricing, set in the Catalogs section of the Shopify admin, gives a price break when the buyer meets the quantity for each variant. Shopify B2B is available on the Basic, Grow, Advanced and Shopify Plus plans.

**Size finder for gear.** Girth, neck, paw width or body length in; the matching harness, collar, boot or crate variant out, built during implementation from your size charts.

**Lot capture and lot lookup.** The lot or code number on each shipment, visible in the buyer's order history, and a list of every account that received a lot, built during implementation from your ERP or warehouse data.

**Label fields on food and treat pages.** Ingredients, guaranteed analysis, nutritional adequacy statement, net quantity, guarantor and the treat or snack designation shown from structured product data, with chew descriptions that use words like "digestible" or "high-protein" flagged for review, built during implementation.

**Quotes for programs and opening orders.** [Uncap Quotes](https://www.uncap.com/products/quotes) runs configure, price, quote inside the Shopify admin. Negotiated prices, tiers and volume breaks apply automatically, exceptions go to the right approver, quotes carry validity windows and a full revision history, and the approved quote becomes a Shopify order in one click. For example, a boarding kennel's first stocking order or a store's endcap program could run as a quote.

**Accounts by buyer type.** Retailers, groomers, trainers, kennels and daycares on multi-user accounts with their own assortment and pricing through Uncap Portal.

**ERP sync, Connect or managed iPaaS.** Pricing, inventory, customers and orders kept current between Shopify and the ERP, through an owned [Uncap Connect](https://www.uncap.com/products/connect) app embedded in Shopify, or a managed iPaaS integration.

## Why Uncap

**The line between product and build, in writing.** Accounts and reorders ship in Uncap Portal, quoting and approvals in Uncap Quotes, and ERP sync in Uncap Connect. The size finder, lot capture, recall lookup and label fields are built during implementation from your data. The scope says which is which.

**Proof, labeled at its true distance.** Uncap has not published a case study for a wholesale dog supplies distributor. The closest build is [Pawstruck](https://www.uncap.com/work/pawstruck), which sells "made-in-the-USA pet food, chews and supplements." Uncap moved it through a [Magento to Shopify migration](https://www.uncap.com/migration/magento), migrating all website data and customer information to Advanced Shopify, adding subscription functionality and a simplified product finder, with the project completed within 45 days. Pawstruck's case study does not describe a wholesale channel, so it is adjacent proof: same products, a different buyer.

**Credentials and a plan before the build.** Uncap is a Shopify Platinum Partner. The [Uncap Blueprint](https://www.uncap.com/blueprint) is a fixed-price, four-week Shopify migration plan, credited 1:1 toward implementation. It covers solution architecture, a data migration taxonomy, an ERP integration audit, UX and flow prototyping, total cost of ownership and a risk register, and ends with a fixed-cost implementation estimate. For a dog supplies business, that work can map size charts, label fields and lot data before a line of code. You walk with everything you need to brief any agency or your in-house team.

## Related pages

This page sits under [pet supplies wholesale ecommerce](https://www.uncap.com/industry/pet-supplies), which covers the whole pet catalog at the account level: buyer-type accounts, catalogs by Shopify plan, vet-directed diets, product pages as labeling and state availability. This page goes down to the dog: gear sized by girth and length, treats and chews under their own label rules, and lot numbers carried on the order. For livestock feed and medicated feed ordered against a veterinary feed directive, see [feed and animal nutrition ecommerce](https://www.uncap.com/industry/feed-nutrition). The terms behind case-pack ordering are in the glossary entries for a [case pack](https://www.uncap.com/glossary/case-pack) and a [lot number](https://www.uncap.com/glossary/lot-number), and the field notes on [order minimums, case packs and MOQs on Shopify](https://www.uncap.com/post/wholesale-order-minimums-case-packs-moq-shopify) walk through the setup. Repeat buying, such as a groomer restocking the same shampoos, is covered in the field notes on [quick order, reorder and sales rep ordering on Shopify B2B](https://www.uncap.com/post/shopify-b2b-quick-order-reorder-sales-rep). For the ERP side, see the full list of [ERP integrations](https://www.uncap.com/integrations), and the FAQ below names the thirteen ERP families Uncap publishes.

## Ready to talk

Bring two documents. The first is the size chart for your best-selling harness or crate line. The second is a shipment report for one lot of food or treats: which accounts received it, and on which dates. Together they show how much of your catalog depends on the dog's measurements and how quickly you could reach every account that holds a lot. If retailers send you orders on a spreadsheet order form today, bring that too. It shows the case packs, minimums and price tiers your buyers already work with, which become quantity rules and catalogs on Shopify. Name the ERP you run as well, so the integration route, Uncap Connect or a managed iPaaS integration, is on the table from the first conversation.

Start with a Blueprint if you want the size data, label fields and lot flow written down and costed first, or [Talk to Our Experts](https://www.uncap.com/quote) about your wholesale dog supplies store.

## Frequently asked questions

### What does a wholesale dog supplies store need that a retail pet store does not?

It needs the trade buyer's mechanics plus what dogs add. Case packs and minimums come from Shopify B2B quantity rules, and account pricing, reorder lists and NET terms from Uncap Portal. Dog gear needs size data on each variant, so a girth or length reading finds the right harness or crate. Food and treats need the lot or code number on each shipment, so a recall reaches every account that received it. The size finder and lot capture are built during implementation from your data.

### How should dog harnesses, collars and crates be sized on a B2B store?

By the measurement the maker sizes to, stored on each variant. Ruffwear sizes harnesses and apparel by chest girth, collars should allow two fingers between collar and neck, and Impact Dog Crates sizes by nose-to-tail length and shoulder height plus about 2 to 4 inches. A size finder that turns those measurements into the right variant is built during implementation.

### Do dog treats and chews need a nutritional adequacy statement?

Not usually. AAFCO says treats are exempt from standard nutritional adequacy requirements when the package conspicuously displays "snack" or "treat" on its principal display panel. Chews, bones, ears and pizzles are exempt from labeling unless the maker claims nutritional value, for example with "digestible" or "high-protein." Jerky-type treats do not meet the exemption and must be fully labeled.

### What records does a dog food distributor need for a recall?

FDA's records rule covers pet food. Under 21 CFR 1.345, firms covered by the rule keep who received the food, a description with brand and variety, the date and quantity, and, for persons who manufacture, process or pack food, the lot or code number where it exists. Under 21 CFR 1.361, FDA can require records within 24 hours in the circumstances the rule sets out. Lot capture on orders is built during implementation.

### How do case packs and minimum orders work on Shopify?

Through quantity rules. Minimum and maximum rules set the fewest and the most of a variant a buyer can purchase at one time, and increment rules sell it in fixed steps, such as a case of 24. Volume pricing adds price breaks when the buyer meets the quantity for each variant. Shopify B2B is available on the Basic, Grow, Advanced and Shopify Plus plans.

### How should a growing puppy be sized for a harness?

By its current measurements. Ruffwear recommends sizing on the puppy's current measurements, and says that if a growing pup "is truly between two sizes, choose the larger size." It also notes that many larger dogs may not reach full size and weight until around 12 to 18 months, which matters to trainers and daycares outfitting young dogs. A size finder can carry that rule, built during implementation.

### Which ERPs does this connect to?

Uncap publishes thirteen ERP family integrations: Acumatica, Cin7, Epicor, Fishbowl, Infor, Microsoft Dynamics, NetSuite, Odoo, Oracle, QuickBooks, Sage, SAP and Syspro. Integrations are delivered through an owned Uncap Connect app embedded in Shopify, or a managed iPaaS integration. For a specific ERP and the depth of sync you need, the Uncap team confirms fit directly.

### What is the difference between this page and the pet supplies page?

The pet supplies page covers the whole pet catalog at the account level: stores, groomers, boarding facilities and clinics on their own accounts, catalogs by Shopify plan, vet-directed diets, product pages as labeling and state availability. This page covers what dogs add: harnesses, collars, boots and crates sized by girth, paw width and body length, the AAFCO rules for treats, chews and jerky, and lot numbers carried from the bag to the order history, with the recall records federal rules ask for.