---
title: "5 TED Talks Every Ecommerce Business Owner Should Watch"
url: https://www.uncap.com/post/5-amazing-ted-talks-every-ecommerce-business-owner-must-see
author: "Denis Dyli"
published: 2020-09-29
updated: 2026-07-16
---

# 5 TED Talks Every Ecommerce Business Owner Should Watch

> Five classic TED talks on choice, motivation, and how people really decide, and what each means for running an ecommerce business. Short and worth the hour.

Great advices on decision making influences to be applied on ecommerce. Scientists speak how our brain works when there is a decision to be made (ex. buy something) and what can complicate or simplify this process. If applied well, these advice can help you increase conversion rate and overall business performance.

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