---
title: "Pivofy is now Uncap"
url: https://www.uncap.com/post/pivofy-is-now-uncap
author: "Denis Dyli"
published: 2022-10-31
updated: 2026-08-11
summary: "Explore the transformation as Pivofy rebrands to Uncap, ushering in a new era of innovation and advanced ecommerce solutions designed to empower business growth. One thing that is guaranteed never to change is our motto, the “no b.s. agency”. Pivofy is Now Uncap, read the full piece for our thinking on this topic. Today I have big news to share with you. Our agency is rebranded to Uncap. But more than that, this is not just a change of the name, it's more a milestone of what we will become."
---

# Pivofy is now Uncap

> Explore the transformation as Pivofy rebrands to Uncap, ushering in a new era of innovation and advanced ecommerce solutions designed to empower business growth. One thing that is guaranteed never to change is our motto, the “no b.s. agency”. Pivofy is Now Uncap, read the full piece for our thinking on this topic. Today I have big news to share with you. Our agency is rebranded to Uncap. But more than that, this is not just a change of the name, it's more a milestone of what we will become.

Today I have big news to share with you. Our agency is rebranded to [Uncap](https://www.uncap.com/). But more than that, this is not just a change of the name, it's more a milestone of what we will become.   
  
When we launched the agency in 2014, our tagline was “Pivot towards [growth](/growth),” and the goal was just that; throughout design, development, complex implementation, and our partnership with Shopify, we aimed to help [ecommerce](/commerce) businesses transform their great ideas toward successful outcomes. Since then, we have served over 300 businesses, and we have [replatformed](/migrations) over 100 Shopify Plus projects, many of them moves off platforms like [nopCommerce](/migration/nopcommerce), while seeing dozens of brands becoming household names with astonishing results.  
  
From this journey, we learned a lot, worked on many sophisticated solutions, built an outstanding team, and we never stopped thinking big. The next chapter is the most exciting one because we will Uncap our true potential:

That potential starts with a clear standard for every client, which we spell out in [our 10-point framework for defining client success](/post/defining-client-success-at-uncap-our-10-point-framework-for-excellence).

- Heading toward mid-market while still working with selected small businesses
- Focusing into B2B Ecommerce; manufacturers, suppliers, hybrid (B2B+B2C) companies, across verticals like agriculture and farming supply
- Building new strategic partnerships (aside from Shopify Plus, Hubspot, Netsuite, Klaviyo, etc.)
- Expanding our Managed Services packages and growth solutions
- Growing our amazing team. We are hiring!

We thank all our partners for supporting us on this journey and our clients for trusting us. The through-line across those projects has been solid plumbing, like a [QuickBooks](/integration/quickbooks) integration that keeps pricing and orders in sync without manual re-keying. One thing that is guaranteed never to change is our motto, the “no b.s. agency”. [Pivofy is now Uncap](/about), and the full story of who we are today lives on our about page.  
  
Kind regards  
Denis

## Frequently asked questions

### Why did Pivofy rebrand to Uncap?

The rebrand marks the next chapter of the agency: uncapping its potential by heading toward mid-market, focusing on B2B ecommerce for manufacturers and suppliers, and expanding managed services and strategic partnerships.

### What had Pivofy accomplished before becoming Uncap?

Since 2014 the agency served over 300 businesses and replatformed more than 100 Shopify Plus projects, many of them moves off legacy platforms.

### What stays the same after the rebrand?

The motto. Uncap remains the no b.s. agency, with the same team, the same Shopify Plus partnership, and the same commitment to transparent delivery.

### What does Uncap focus on now?

B2B ecommerce: manufacturers, suppliers, and hybrid B2B plus B2C companies, backed by partnerships with Shopify Plus, HubSpot, NetSuite, Klaviyo, and others.