--- title: "Shopify Wholesale on the Store You Already Run" url: https://www.uncap.com/solutions/wholesale author: "Denis Dyli" published: 2026-05-22 updated: 2026-10-18 summary: "Uncap builds wholesale on Shopify B2B for brands and retailers expanding into the channel. On the Shopify store a brand already runs, Uncap enables the full wholesale experience: gated trade pricing, wholesale account application and approval, curated catalogs per account, minimums and case packs, net terms and purchase order checkout, bulk ordering, and one-click reorder. Uncap products extend the channel: Uncap Connect for real-time sync of orders, inventory, and pricing with the ERP, Uncap Portal for private stockist portals, and Uncap Quotes for the configure-price-quote workflow on negotiated orders. Engagements run through Uncap Blueprint (channel planning), Shopify Build (fixed-scope implementation), and Managed Growth (ongoing channel optimization). Uncap is a Shopify Platinum Partner and Shopify Expert since 2013, serving operators in the US and Canada." --- # Shopify Wholesale on the Store You Already Run > Uncap builds wholesale on Shopify B2B for brands and retailers expanding into the channel. On the Shopify store a brand already runs, Uncap enables the full wholesale experience: gated trade pricing, wholesale account application and approval, curated catalogs per account, minimums and case packs, net terms and purchase order checkout, bulk ordering, and one-click reorder. Uncap products extend the channel: Uncap Connect for real-time sync of orders, inventory, and pricing with the ERP, Uncap Portal for private stockist portals, and Uncap Quotes for the configure-price-quote workflow on negotiated orders. Engagements run through Uncap Blueprint (channel planning), Shopify Build (fixed-scope implementation), and Managed Growth (ongoing channel optimization). Uncap is a Shopify Platinum Partner and Shopify Expert since 2013, serving operators in the US and Canada. You built a brand consumers buy. Now retailers, stockists, and pro buyers want in, and the channel that serves them still runs on line sheets and email. We build wholesale as real B2B ecommerce on the Shopify store you already run. [Talk to Our Experts](https://www.uncap.com/quote) ## Frequently asked questions ### What does a wholesale ecommerce agency do? Uncap builds wholesale as real B2B ecommerce on the Shopify store you already run. Each buyer logs in to their own catalog, their own negotiated pricing, and their own terms. Checkout works the way wholesale actually buys: purchase orders, net terms, credit rules, and approval flows, configured rather than bolted on. ### Can we add wholesale to our existing Shopify store? Yes. Shopify B2B runs wholesale alongside your consumer business on one store, or as a dedicated expansion storefront tied to the same backend. Shopify Build builds either path, and Uncap Blueprint helps you pick the right one first. Unifying B2B and B2C on a Shopify store you already run takes 4 to 8 weeks. ### Do I need Shopify Plus to sell wholesale? No. Since April 2026, Shopify B2B runs on the Basic, Grow, Advanced and Plus plans, with up to 3 active catalogs below Plus. Shopify Plus adds unlimited B2B market catalogs, direct company catalogs, deposits, partial payments and payment requests per fulfillment, plus nine expansion stores if you want wholesale on its own storefront. ### Will wholesale pricing stay hidden from retail customers? Yes. Trade pricing is gated behind the wholesale login. Consumers see retail prices only, and each account sees its own negotiated pricing and nothing else. ### How do new wholesale accounts apply and get approved? Through a wholesale application on the site. You review and approve, and the account is provisioned with its pricing, terms, and catalog automatically. No email back-and-forth to onboard a stockist. ### Can we require minimums and case packs? Yes. Shopify B2B quantity rules enforce minimum order quantities, case-pack increments, and order minimums in the cart, so your wholesale program's rules apply without a rep policing them. ### Do net terms and purchase orders work at checkout? Yes. Net terms, purchase order numbers, draft orders, and approval flows are native to Shopify B2B checkout, so wholesale buys the way it actually pays. ### How do buyers reorder? Uncap Portal gives each account order history, reorder lists, and one-click reorder at the account's own pricing, with availability synced from the ERP through Uncap Connect. The routine reorder never needs a phone call. ### Can our reps still place orders for accounts? Yes. Reps place draft orders on behalf of any account, at that account's pricing and terms. Buyers self-serve the routine orders, and reps spend their time on the accounts that grow. ### Do we need an ERP integration to launch the channel? Not to launch, but the channel should not scale on re-keyed orders. When an ERP is in the picture, Uncap Connect syncs orders, inventory, pricing, and terms in real time so wholesale runs as connected as your consumer channel. ### Will our catalog work with AI buying agents? If it is structured well on Shopify, yes. AI agents need machine-readable products, pricing, and availability, which is exactly what a properly built Shopify catalog provides. One catalog serves human buyers and AI agents alike. ### Where should a brand start? Planning the channel, start with Uncap Blueprint. Ready to build, start with Shopify Build. Already selling wholesale on Shopify, start with Managed Growth. If you are not sure which you are, that is what Talk to Our Experts is for.