---
title: "Baseball Card Exchange"
url: https://www.uncap.com/work/baseballcardexchange
author: "Denis Dyli"
published: 2025-09-17
updated: 2026-10-28
summary: "Uncap built Baseball Card Exchange (BBCE) a from-scratch Shopify Plus site for its two-way marketplace, where customers both buy and sell trading cards, with a custom app to manage all buy, sell and authentication requests and orders. BBCE deals in trading cards that are often rare, vintage or autographed, and also offers authentication services. The build added Algolia search, Growave loyalty and wishlists, Klaviyo email and SMS, Tidio live chat, a Buy List with direct offers, and faster order and payment processing."
---

# Baseball Card Exchange

> Uncap built Baseball Card Exchange (BBCE) a from-scratch Shopify Plus site for its two-way marketplace, where customers both buy and sell trading cards, with a custom app to manage all buy, sell and authentication requests and orders. BBCE deals in trading cards that are often rare, vintage or autographed, and also offers authentication services. The build added Algolia search, Growave loyalty and wishlists, Klaviyo email and SMS, Tidio live chat, a Buy List with direct offers, and faster order and payment processing.

### The Who

Baseball Card Exchange (BBCE) is a two-way marketplace for trading cards, often ones that are rare, vintage and/or autographed. Owner Phil Endris has been passionate about cards and autographs since his childhood, and now he’s making it easier for people to buy and sell them online.

### The Problem

In addition to its atypical buying AND selling business model, BBCE also offers authentication services. With the brand promise of convenience, the company knew it needed an [ecommerce](/commerce) solution tailored to this unique customer journey.

### The Solution

Endris and BBCE turned to Uncap to create a from-scratch Shopify Plus ecommerce site paired with third-party apps. Among the [integrated](/integrations) commerce solutions built into the BBCE website were Algolia for search and discovery, Growave for loyalty and wishlists, Klaviyo for email and SMS [marketing](/growth) and Tidio for live chat. With the right communication and navigation technologies, BBCE was perfectly equipped to knock the customer experience out of the park.

### The Results

- A custom app to manage all customer requests (buy/sell/authentication) and orders
- The native ability to reject or approve any request as well as send customizable email messages
- A personalized account page for each customer housing order history, wish lists, loyalty points and rewards.
- A rule-based Algolia search implementation ensuring customers are shown only relevant product results from the expansive catalog
- A Unique Buy List providing customers a direct offer for the products they own
- Faster order and payment processing times
- Integrated payment options such as Shop Pay, Google Pay, PayPal and all major credit cards.

## Frequently asked questions

### What did Uncap build for Baseball Card Exchange?

A from-scratch Shopify Plus site supporting BBCE's two-way marketplace, including a custom app to manage all customer buy, sell, and authentication requests and orders.

### Which apps were integrated into the BBCE store?

Algolia for search and discovery, Growave for loyalty and wishlists, Klaviyo for email and SMS marketing, and Tidio for live chat, plus payment options such as Shop Pay, Google Pay, PayPal, and all major credit cards.

### What kind of business is Baseball Card Exchange?

BBCE is a two-way marketplace for trading cards, often rare, vintage, or autographed, that also offers authentication services. Customers can both buy and sell through the site.

### What changed for BBCE customers?

Each customer gained a personalized account page with order history, wishlists, and loyalty rewards, rule-based search showing only relevant results, a Buy List providing direct offers for products they own, and faster order and payment processing.