--- title: "Dash Designs" url: https://www.uncap.com/work/dashdesigns published: 2026-11-13 updated: 2026-11-14 summary: "Uncap replatformed Dash Designs, the Tempe, Arizona manufacturer of vehicle-specific seat covers, dash covers and interior accessories founded in 1983, from Web Shop Manager to Shopify. Every product depends on interconnected attributes (vehicle year, make, model, material, seat position, style, fitment and color), and a direct migration would have meant 20,000 to 30,000 customer-facing product pages. Instead, Uncap built a custom Shopify application over a structured product matrix: customers identify their vehicle, configure individual seat positions, choose style, fitment, material and color, and purchase the correct SKU with configuration-specific imagery and pricing, with conditional console-cover upsells and embroidery customization flowing through native Shopify checkout. The storefront launched in May 2026 with a DNS cutover of about 20 minutes, and by September 2026 internal reporting showed a 4.0% conversion rate and a 63.4% checkout completion rate. The stack includes Shopify, the custom application, Klaviyo, Globo, Shopify Payments and Shop Pay." --- # Dash Designs > Uncap replatformed Dash Designs, the Tempe, Arizona manufacturer of vehicle-specific seat covers, dash covers and interior accessories founded in 1983, from Web Shop Manager to Shopify. Every product depends on interconnected attributes (vehicle year, make, model, material, seat position, style, fitment and color), and a direct migration would have meant 20,000 to 30,000 customer-facing product pages. Instead, Uncap built a custom Shopify application over a structured product matrix: customers identify their vehicle, configure individual seat positions, choose style, fitment, material and color, and purchase the correct SKU with configuration-specific imagery and pricing, with conditional console-cover upsells and embroidery customization flowing through native Shopify checkout. The storefront launched in May 2026 with a DNS cutover of about 20 minutes, and by September 2026 internal reporting showed a 4.0% conversion rate and a 63.4% checkout completion rate. The stack includes Shopify, the custom application, Klaviyo, Globo, Shopify Payments and Shop Pay. - 4.0% Conversion rate - 63.4% Checkout completion - 1M+ YMM combinations Dash Designs has manufactured vehicle-specific seat covers, dash covers, and interior accessories in Tempe, Arizona since 1983. Every product depends on interconnected attributes, vehicle year, make, model, material, seat position, style, fitment, and color, and each combination can be its own SKU with its own imagery and pricing. A direct move to Shopify would have meant 20,000 to 30,000 customer-facing product pages. Uncap replatformed the store from [Web Shop Manager](/migration/custom-cart), redesigned the storefront, and built a custom Shopify application that sells the full matrix from a manageable set of product pages. ## The Who Dash Designs has manufactured vehicle-specific interior accessories in Tempe, Arizona since 1983: custom seat covers, dash covers, sunshades, and floor mats, precision-patterned to each vehicle. Unlike conventional ecommerce products, its catalog depends on multiple interconnected attributes, including vehicle year, make, model, material, seat position, style, fitment, and color, and each combination can represent a distinct purchasable SKU with its own imagery and pricing. ## The Problem Dash Designs needed a modern ecommerce experience capable of handling that complexity without compromising product accuracy, customer experience, or long-term maintainability. Migrating the structure directly into Shopify would have required managing approximately 20,000 to 30,000 customer-facing product pages, creating significant challenges for merchandising, SEO, advertising, and catalog maintenance. The company needed more than a new website, it needed a better way to organize and sell complex automotive products. ## The Solution Uncap replatformed Dash Designs from Web Shop Manager to Shopify, redesigned the storefront, and separated the merchandising experience from the underlying product-combination matrix: a manageable set of product landing pages connected to a custom Shopify application that handles the configuration logic. Customers identify their vehicle by year, make, and model, configure individual seat positions, and select style, fitment, material, and color; the app resolves the correct SKU with configuration-specific imagery and pricing, layers in conditional console-cover upsells and embroidery customization, and hands off to Shopify's native cart, checkout, and order processing. Uncap also prepared the move with URL redirects, customer data transition planning, payment testing, and launch support. ## The Results The new storefront launched in May 2026 with a DNS switchover of approximately 20 minutes and began receiving orders immediately. By September 2026, internal reporting showed a 4.0% conversion rate and a 63.4% checkout completion rate, alongside a modernized mobile-friendly shopping experience and an architecture that simplifies ongoing merchandising, maintenance, and future product additions. The foundation is built around the actual complexity of Dash Designs' products rather than forcing the business around conventional ecommerce structures. > We have a complex product lineup and an equally complex data structure, and they integrated everything into Shopify seamlessly. … Since launch, we’ve seen increases in conversion rates, time on site, and multi-item purchases. … Easily one of the best companies we’ve worked with, and we cannot recommend Uncap enough. > >, Jeffrey (JD) Slaughter, Operations Manager · Dash Designs · Review on Shopify Partner Directory [Visit the live site](https://dashdesigns.com) ## Frequently asked questions ### What did Uncap build for Dash Designs? Uncap replatformed Dash Designs from Web Shop Manager to Shopify, redesigned the storefront, and developed a custom product configuration architecture: a manageable set of product landing pages connected to a structured product matrix, with a custom Shopify application handling the configuration logic. ### Why not migrate every product page to Shopify? Dash Designs' products depend on vehicle year, make, model, material, seat position, style, fitment, and color, and each combination can be a distinct SKU. Migrating that structure directly would have meant managing roughly 20,000 to 30,000 customer-facing product pages, a significant burden for merchandising, SEO, advertising, and catalog maintenance. ### How does the vehicle configurator work? Customers identify their vehicle by year, make, and model, select compatible products, configure individual seat positions, and choose style, fitment, material, and color. The application resolves the correct purchasable SKU with configuration-specific images and pricing, adds conditional console-cover upsells and embroidery customization, and hands off to Shopify's native cart, checkout, and order processing. ### How did the launch go? The new storefront launched in May 2026 with a DNS switchover of approximately 20 minutes and began receiving orders immediately. By September 2026, internal reporting showed a 4.0% conversion rate and a 63.4% checkout completion rate. ### What technology powers the store? Shopify with a custom configuration application, plus Klaviyo for email marketing, Globo, Shopify Payments, and Shop Pay.