---
title: "E3 Spark Plugs"
url: https://www.uncap.com/work/e3sparkplugs
author: "Denis Dyli"
published: 2025-04-02
updated: 2026-07-11
summary: "E3 Spark Plugs is on a mission to improve ignition. Whether it’s the fuel inside your car, truck or small engine, E3’s spark plug design revolutionized combustion for increased power, improved fuel efficiency and a reduction in hazardous engine emissions. In order to rev its sales engine, the company needed a global B2B website as leading-edge as its own technology. \"Brilliant and very knowledgeable team. They are affordable, reliable and always accessible.\""
---

# E3 Spark Plugs

> E3 Spark Plugs is on a mission to improve ignition. Whether it’s the fuel inside your car, truck or small engine, E3’s spark plug design revolutionized combustion for increased power, improved fuel efficiency and a reduction in hazardous engine emissions. In order to rev its sales engine, the company needed a global B2B website as leading-edge as its own technology. "Brilliant and very knowledgeable team. They are affordable, reliable and always accessible."

### The Who

E3 Spark Plugs is on a mission to improve ignition. Whether it’s the fuel inside your car, truck or small engine, E3’s spark plug design revolutionized combustion for increased power, improved fuel efficiency and a reduction in hazardous engine emissions. In order to rev its sales engine, the company needed a global B2B website as leading-edge as its own technology.

### The Problem

An outdated web platform meant slow load times, non-intuitive navigation and a lack of features were limiting [growth](/growth). E3 needed more than a new paint job; a full [replatforming](/migrations) and tricked-out user experience were necessary to power its omnichannel sales engine.

### The Solution

Uncap delivered a Shopify site with embedded B2B technology for ultra speedy product discovery. A “Year-Make-Model” tool simplified the customer’s search process, and a cross-reference application made it easier to find replacement parts for competitor SKUs. Thanks to Shopify Markets, the company could now offer its innovative solutions abroad. And with Shopify’s native B2B [ecommerce](/commerce) features and [integrations](/integrations), E3 is now able to offer group pricing for dealers and operate a truly omnichannel web store.

### The Results

- A scalable ecommerce solution created on Shopify
- Improved site speed and performance
- Easier-to-navigate product catalogs and reference guides
- A modern user experience with custom search functionality for faster product discovery
- Omnichannel pricing and selling solutions
- A global store enabled by Shopify Markets

> Uncap Commerce is extremely efficient and does great work. They also provide great feedback and best practice advice! They are wonderful to work with! Todd Arey, Founder & CEO

![__wf_reserved_inherit](https://www.uncap.com/media/image/2026/LHVVsp7p26tnOOUw.jpeg)

![__wf_reserved_inherit](https://www.uncap.com/media/image/2026/y8NS_TJ3O7AJcfnu.jpeg)

![__wf_reserved_inherit](https://www.uncap.com/media/image/2026/6dyb1xIUSc6XDP9b.jpeg)

![__wf_reserved_inherit](https://www.uncap.com/media/image/2026/rBkXcBcEpgi3F9d9.jpeg)

![__wf_reserved_inherit](https://www.uncap.com/media/image/2026/nRYB2AUG-Loz2Tcp.jpeg)

## Frequently asked questions

### What did Uncap build for E3 Spark Plugs?

A Shopify store blending B2C and B2B commerce, replacing an outdated platform that suffered from slow load times, non-intuitive navigation, and a lack of features.

### What custom features does the E3 store include?

A Year-Make-Model tool that simplifies product search, and a cross-reference application that makes it easier to find replacement parts for competitor SKUs.

### How does the store handle B2B and international sales?

Shopify's native B2B features enable group pricing for dealers and omnichannel selling, while Shopify Markets enables the company to sell globally.

### What results came from the project?

A scalable Shopify store with improved site speed, easier-to-navigate product catalogs and reference guides, custom search for faster product discovery, and omnichannel pricing and selling.