--- title: "Explore Industries" url: https://www.uncap.com/work/exploreindustries published: 2026-11-14 updated: 2026-11-14 summary: "Uncap built a multi-brand Shopify Plus B2B commerce foundation for Explore Industries, a portfolio of swimming pool brands serving dealers, distributors, and professional buyers across multiple markets. Dealers purchase through a private portal with business accounts, account-specific catalogs, differentiated pricing, and purchasing workflows aligned to their commercial relationships. The architecture runs separate Shopify storefronts for different brands and regions, each connected to its corresponding Microsoft Dynamics 365 Business Central instance through an ERP integration built by Uncap that exchanges customer and order information. The build also handles specialized pool product configuration, representing pumps, filtration systems, chlorination equipment, lighting, and accessories as equipment kits in the cart and as order line items, with ShipperHQ rating LTL freight in checkout, metafield-driven specifications, downloadable resources, faceted filtering, and ongoing storefront support as the brand portfolio grows." --- # Explore Industries > Uncap built a multi-brand Shopify Plus B2B commerce foundation for Explore Industries, a portfolio of swimming pool brands serving dealers, distributors, and professional buyers across multiple markets. Dealers purchase through a private portal with business accounts, account-specific catalogs, differentiated pricing, and purchasing workflows aligned to their commercial relationships. The architecture runs separate Shopify storefronts for different brands and regions, each connected to its corresponding Microsoft Dynamics 365 Business Central instance through an ERP integration built by Uncap that exchanges customer and order information. The build also handles specialized pool product configuration, representing pumps, filtration systems, chlorination equipment, lighting, and accessories as equipment kits in the cart and as order line items, with ShipperHQ rating LTL freight in checkout, metafield-driven specifications, downloadable resources, faceted filtering, and ongoing storefront support as the brand portfolio grows. - Private Dealer portal - LTL Freight rated in checkout - ERP Business Central by Uncap Explore Industries operates a portfolio of swimming pool brands serving dealers, distributors, and professional buyers across multiple markets, with commerce that had to coordinate with [Microsoft Dynamics 365 Business Central](/integration/dynamics-365-business-central) across regional entities. Uncap built a Shopify Plus B2B foundation around those realities: a private dealer portal with account-specific catalogs, pricing, and purchasing rules, separate storefronts per brand and region, each mapped to its own Business Central instance through an [ERP integration](/integrations) built by Uncap, and specialized ordering for pool equipment kits. ## The Who Explore Industries operates a portfolio of swimming pool brands serving dealers, distributors, and professional buyers across multiple markets. Its products are built from components: pumps, filtration systems, chlorination equipment, lighting, and the accessories around them, sold through commercial relationships rather than open retail. ## The Problem Managing B2B commerce across these operations required more than a traditional ecommerce storefront. Dealers needed access to account-specific product catalogs, differentiated pricing, and purchasing workflows aligned with their commercial relationships, while the business needed ecommerce transactions coordinated with Microsoft Dynamics 365 Business Central across multiple regional entities, with room for future brand expansion. ## The Solution Uncap implemented a Shopify Plus experience built for professional buyers: a private dealer portal on Shopify Companies with customer-specific catalogs, price lists, and purchasing rules. Separate storefronts serve different brands and markets, each mapped to its corresponding Business Central instance through an ERP integration built by Uncap that exchanges customer and order information. Product configuration handles pumps, filtration, chlorination, lighting, and accessories as equipment kits that flow correctly through the cart and onto orders, ShipperHQ rates LTL freight in checkout for oversized pool equipment, with faceted filtering, metafield-driven specifications, and downloadable resources supporting discovery. ## The Results Explore Industries established a Shopify Plus B2B foundation supporting its dealer network and multi-brand structure: business customer account management, customer-specific catalogs and pricing, regional storefronts connected to the right ERP instance, and specialized pool equipment ordering. Uncap continues supporting storefront operations, business customer records, and additional brand and storefront initiatives as the portfolio grows. For Explore Industries, ecommerce is digital infrastructure for dealers, regional entities, and the operational systems behind every transaction. > Quick response and product knowledge. They’re easy to partner with on complex issues. > >, Clint McClain, CCO · Explore Industries · Review on Clutch [Visit the live site](https://exploreindustries.com) ## Frequently asked questions ### What did Uncap build for Explore Industries? Uncap built a multi-brand Shopify Plus B2B commerce foundation: a private dealer portal with business accounts and account-specific purchasing, separate regional storefronts, an ERP integration with Microsoft Dynamics 365 Business Central built by Uncap, and specialized pool equipment ordering. ### How do dealers buy from Explore Industries? Through a private portal built on Shopify Companies: business accounts carry account-specific product catalogs, differentiated pricing, and purchasing rules aligned with each dealer's commercial relationship. ### How does the multi-brand, multi-region architecture work? Separate Shopify storefronts serve different brands and markets, so each regional operation maintains its own ecommerce environment while connecting to the appropriate Business Central instance, with room for additional brands and storefronts as the portfolio grows. ### How does the platform connect to Business Central? Uncap built the integration between Shopify Plus and Microsoft Dynamics 365 Business Central, exchanging customer and order information between ecommerce and the ERP, with each regional store mapped to its corresponding Business Central instance. ### How are complex pool products handled? Swimming pool products involve multiple components and equipment options: pumps, filtration systems, chlorination equipment, lighting, and accessories. The build represents related products and equipment kits correctly in the cart and transmits them as order line items, with metafield-driven specifications, technical information, and downloadable resources on product pages.