--- title: "Kooks" url: https://www.uncap.com/work/kooks author: "Denis Dyli" published: 2025-10-30 updated: 2026-07-17 summary: "Kooks Headers and Exhaust, a 60-year performance automotive manufacturer, replatformed its retail and wholesale business onto a single Shopify B2B and D2C store built by Uncap. The build integrates Infor Visual ERP and a PDM Automotive PIM for real-time inventory, adds ACES year, make, model and engine fitment search, and gives wholesale buyers secure portals with custom pricing. The result was 22% higher conversion and 38% lower total cost of ownership." --- # Kooks > Kooks Headers and Exhaust, a 60-year performance automotive manufacturer, replatformed its retail and wholesale business onto a single Shopify B2B and D2C store built by Uncap. The build integrates Infor Visual ERP and a PDM Automotive PIM for real-time inventory, adds ACES year, make, model and engine fitment search, and gives wholesale buyers secure portals with custom pricing. The result was 22% higher conversion and 38% lower total cost of ownership. # Performance parts / built for B2B ## The Problem Kooks Headers & Exhaust, a leader in performance automotive manufacturing, has spent over 60 years crafting precision-built headers and exhaust systems that enhance vehicle speed and efficiency. As the brand evolved into a multi-channel manufacturer serving both retail enthusiasts and wholesale distributors, Kooks needed an [ecommerce](/commerce) engine that could match its reputation for performance and precision. Despite its industry expertise, Kooks’ legacy website was holding the company back. The platform lacked essential B2B capabilities, offered limited analytics, and provided no real-time inventory visibility or advanced product filtering, making it difficult for customers to find compatible parts. **** ### 01, No B2B backbone The legacy platform lacked B2B capabilities, live inventory, and advanced filtering, so customers struggled to find compatible parts. ### 02, Manual operations Wholesale orders were processed by hand, and disconnected systems caused delays, backorders, and lost opportunities. ### 03, Data silos As product lines expanded, the absence of ERP integration and PIM synchronization created data silos and inefficiencies. > Before switching to Shopify, our old website held us back. We lacked analytics, marketing tools, and B2B capabilities, had no live inventory or search, and were stuck on a platform that was restrictive and hard to scale. > >, Georgia Kryssing, Sales and Marketing Director, Kooks ## The Solution Uncap implemented a unified [Shopify B2B](/solutions/shopify-b2b) and D2C platform designed to perform like a well-tuned engine. The new solution centralized data, automated workflows, and delivered a single, high-performance experience for every customer segment. **** ### 01, Infor Visual ERP Real-time inventory synchronization keeps stock and pricing accurate across every channel. ### 02, Fitment search A PDM Automotive PIM powers vehicle-fitment search by year, make, model, and engine. ### 03, Wholesale portals Secure B2B portals with custom pricing, account management, and streamlined reordering. ### 04, Reimagined UX Optimized site speed, navigation, and conversion paths across desktop and mobile. ![Kooks Headers and Exhaust redesigned Shopify homepage design](https://www.uncap.com/media/image/2026/arSICQFJipTjKgz9.jpg) ![Kooks performance automotive product page with year, make, model and engine fitment search](https://www.uncap.com/media/image/2026/SBi-sjKvXVVfkYRT.jpg) ![Kooks wholesale B2B account portal with custom pricing on Shopify](https://www.uncap.com/media/image/2026/Vs1VE8VHwCNOLQG4.jpg) ![Kooks exhaust systems collection page with advanced product filtering](https://www.uncap.com/media/image/2026/vjDJl1kp2Mk6qK20.jpg) ![Kooks Headers and Exhaust Shopify storefront design shown on mobile](https://www.uncap.com/media/image/2026/UC1_isPjSRP1nABE.jpg) ## The Results **** ### Conversion, 22% uplift from faster performance and improved product discovery ### Efficiency, 38% lower total cost of ownership by consolidating the tech stack ### Unified commerce, 1 Shopify storefront serving both retail and B2B in real time ### Self-service, B2B portals and fitment filtering that cut friction and support requests ## The Stack **** ### Commerce core, Shopify B2B + D2C ### ERP, Infor Visual ### PIM, PDM Automotive ### Discovery, Fitment search With Shopify and Uncap, Kooks built an ecommerce engine worthy of its high-performance heritage: faster, more efficient, and built to scale for the next generation of growth. > Denis was incredible, honest, and transparent with us when we voiced our needs and concerns. > >, Georgia Kryssing, Sales and Marketing Director, Kooks ## Frequently asked questions ### What did Uncap build for Kooks? A unified Shopify platform serving both B2B and D2C customers, replacing a restrictive legacy website that lacked B2B capabilities, analytics, live inventory, and search functionality. ### What systems were integrated with the Kooks store? Shopify was integrated with Kooks' Infor Visual ERP and PDM Automotive PIM, enabling real-time inventory synchronization and vehicle-fitment search by year, make, model, and engine. ### What results did the replatforming deliver? A 22% conversion rate uplift through faster performance and improved product discovery, and a 38% reduction in total cost of ownership by consolidating the tech stack and automating operations. ### What did wholesale buyers gain? Secure B2B portals with custom pricing, account management, self-service, and streamlined reordering, which reduced friction and support requests.