--- title: "Mercator" url: https://www.uncap.com/work/mercator published: 2026-11-13 updated: 2026-11-14 summary: "Uncap launched Mercator, the new commercial foodservice equipment brand from Asbury Worldwide, on Shopify. The brand serves restaurants, hospitality businesses, dealers, distributors, and other professional buyers with commercial refrigeration, cooking equipment, ice machines, food preparation equipment, and concession products. The build organizes technical specifications and supporting documentation in native Shopify metafields rather than unstructured descriptions or page-builder apps, transforms product data with Matrixify (resolving SKU discrepancies, incomplete attributes, missing prices, and imagery), adds advanced search and filtering for the technically diverse catalog, and aligns Shopify product records with the company's Oracle NetSuite environment through SKU reconciliation, store assignments, and pricing validation. Mercator awarded Uncap a five-star Shopify partner review, and Uncap continues optimizing product pages, mobile usability, and merchandising." --- # Mercator > Uncap launched Mercator, the new commercial foodservice equipment brand from Asbury Worldwide, on Shopify. The brand serves restaurants, hospitality businesses, dealers, distributors, and other professional buyers with commercial refrigeration, cooking equipment, ice machines, food preparation equipment, and concession products. The build organizes technical specifications and supporting documentation in native Shopify metafields rather than unstructured descriptions or page-builder apps, transforms product data with Matrixify (resolving SKU discrepancies, incomplete attributes, missing prices, and imagery), adds advanced search and filtering for the technically diverse catalog, and aligns Shopify product records with the company's Oracle NetSuite environment through SKU reconciliation, store assignments, and pricing validation. Mercator awarded Uncap a five-star Shopify partner review, and Uncap continues optimizing product pages, mobile usability, and merchandising. - New Brand launched online - Native Metafield spec sheets - NetSuite ERP-aligned catalog Asbury Worldwide was preparing to introduce Mercator, a new commercial foodservice equipment brand serving restaurants, hospitality businesses, dealers, and distributors with refrigeration, cooking equipment, ice machines, food prep, and concession products. The brand needed more than a marketing website: a scalable platform for a technically complex catalog, product data pulled clean from multiple sources, and alignment with the company's [NetSuite](/integration/netsuite) environment. Uncap built the Shopify storefront that launched the brand, with specs in native metafields, a Matrixify-transformed catalog, and advanced search and filtering. ## The Who Mercator is the commercial foodservice equipment brand of Asbury Worldwide, serving restaurants, hospitality businesses, dealers, distributors, and other professional buyers. Its assortment spans commercial refrigeration, cooking equipment, ice machines, food preparation equipment, and concession products, where every purchase depends on accurate technical information: model specifications, dimensions, configurations, and supporting documentation. ## The Problem Launching the brand required more than a marketing website. Mercator needed a scalable ecommerce platform capable of presenting a technically complex equipment catalog and supporting real product discovery, while product data arrived from multiple sources with inconsistencies in SKU and pricing records, and the new storefront had to align with Asbury Worldwide's existing NetSuite environment. ## The Solution Uncap built a Shopify storefront organized around intuitive equipment categories, with technical specifications and supplemental documentation held in native Shopify metafields instead of unstructured descriptions or page-builder apps. Using Matrixify and structured data mapping, the team transformed product information into Shopify-compatible records, resolving SKU discrepancies, incomplete attributes, missing prices, and imagery. Advanced search and filtering help buyers navigate by category and product characteristics, and, working alongside Asbury Worldwide and Oracle, Uncap supported aligning Shopify records with NetSuite through SKU reconciliation, store assignments, and pricing validation. ## The Results Mercator launched its Shopify storefront and entered the market with a dedicated digital commerce channel: a structured, scalable catalog, metafield-powered specifications, improved search and filtering, more consistent product information, and a stronger foundation for connected commerce operations with NetSuite. The client awarded Uncap a five-star Shopify partner review, and Uncap continues improving product pages, mobile usability, and merchandising as the store expands. > Uncap works quickly and efficiently. They are a great resource. We look forward to continuing using their services as we grow our Shopify store and exposure. > >, Mercator, Review on Shopify Partner Directory ## Frequently asked questions ### What did Uncap build for Mercator? Uncap designed and developed the Shopify storefront that launched Mercator, Asbury Worldwide's new commercial foodservice equipment brand: a modern commerce experience with structured technical product data, advanced search and filtering, and alignment with the company's Oracle NetSuite environment. ### What does Mercator sell? Commercial refrigeration, cooking equipment, ice machines, food preparation equipment, and concession products, serving restaurants, hospitality businesses, dealers, distributors, and other professional buyers. ### How are technical specifications handled? Native Shopify metafields organize model specifications, dimensions, configurations, and supporting documentation, so product pages display detailed specs without large unstructured descriptions or page-builder apps, and the catalog stays maintainable as products and attributes are added. ### How was the product data prepared? Using Matrixify and structured data-mapping processes, Uncap transformed product information from multiple sources into Shopify-compatible records, addressing SKU discrepancies, incomplete technical attributes, missing prices, and product imagery. ### How does the store connect to NetSuite? Working alongside Asbury Worldwide and Oracle, Uncap supported aligning Shopify product records with the company's NetSuite environment, including SKU reconciliation, store assignments, and pricing validation, establishing a foundation for connected commerce operations.