---
title: "Rescue Essentials"
url: https://www.uncap.com/work/rescue-essentials
author: "Denis Dyli"
published: 2026-07-07
updated: 2026-10-05
summary: "This case study covers Uncap's work with Rescue Essentials, a retailer of medical training and tactical field gear. Uncap replatformed the company's direct-to-consumer and wholesale storefronts onto a single unified Shopify Plus build. The stack pairs Shopify Plus as the commerce core with Klaviyo for lifecycle marketing, Algolia for search and discovery, and Cloudflare at the edge."
---

# Rescue Essentials

> This case study covers Uncap's work with Rescue Essentials, a retailer of medical training and tactical field gear. Uncap replatformed the company's direct-to-consumer and wholesale storefronts onto a single unified Shopify Plus build. The stack pairs Shopify Plus as the commerce core with Klaviyo for lifecycle marketing, Algolia for search and discovery, and Cloudflare at the edge.

# Field gear, / rebuilt for scale.

## The Problem

Placeholder narrative: a fast-growing medical-training and tactical-gear retailer was outgrowing a [storefront](/commerce) that couldn't keep pace with its catalog, its wholesale accounts, or its own order volume.

**placeholder**

### A, A patchwork storefront

Placeholder: years of one-off customizations made every new feature a multi-week engineering project.

### B, Catalog without a home base

Placeholder: product data lived across spreadsheets and supplier feeds with no single source of truth.

### C, Wholesale by email and phone

Placeholder: institutional buyers couldn't see live pricing or reorder online, so every order was re-keyed by hand.

## The Solution

Placeholder: four coordinated moves, sequenced so the storefront never went dark for a single order.

**placeholder**

### 01, Shopify Plus as the core

Placeholder: replatformed the full catalog onto Shopify, with company accounts and price lists native to checkout.

### 02, Wholesale, self-serve

Placeholder: account-gated pricing and quick-reorder for repeat institutional buyers, no more phone orders.

### 03, One catalog, one source of truth

Placeholder: consolidated product data into a single governed catalog, enriched once and published everywhere.

### 04, Search built for the catalog

Placeholder: tuned search and merchandising for SKU codes, kits, and cross-references, not just keywords.

## The Results

**placeholder**

### Faster checkout, —

Placeholder metric — replace with a real figure.

### Fewer manual orders, —

Placeholder metric — replace with a real figure.

### Higher repeat rate, —

Placeholder metric — replace with a real figure.

### Faster search, —

Placeholder metric — replace with a real figure.

## The Stack

Placeholder: every system on this build is a partner we've certified against real order volume, not a science project.

**placeholder**

### Commerce core, Shopify Plus

Placeholder: company accounts, price lists, and checkout.

### Lifecycle marketing, Klaviyo

Placeholder: segmented retail and wholesale reorder flows.

### Search & discovery, Algolia

Placeholder: fast, typo-tolerant search across the full catalog.

### Edge & security, Cloudflare

Placeholder: global CDN, WAF, and bot protection.

> Placeholder quote — to be replaced with a real client quote once available.
>
>, Placeholder, Rescue Essentials

## Frequently asked questions

### What did Uncap build for Rescue Essentials?

Uncap replatformed Rescue Essentials' wholesale and direct-to-consumer storefronts onto one unified Shopify Plus build.

### What kind of business is Rescue Essentials?

Rescue Essentials is a medical training and tactical gear retailer serving both retail shoppers and wholesale accounts.

### What systems make up the Rescue Essentials stack?

The build uses Shopify Plus as the commerce core, Klaviyo for lifecycle marketing, Algolia for search and discovery, and Cloudflare for CDN and security at the edge.