---
title: "TotalBoat"
url: https://www.uncap.com/work/totalboat
author: "Denis Dyli"
published: 2025-04-02
updated: 2026-10-28
summary: "Uncap moved TotalBoat from WooCommerce to Shopify Plus and built a tailored site with a smart search bar and filters, a custom epoxy calculator, product comparison grids and quick views. TotalBoat is a marketplace for boating enthusiasts and DIYers, and its WooCommerce site had provided an underwhelming shopping experience. The new site gives shoppers universal search and a side-by-side product comparison chart."
---

# TotalBoat

> Uncap moved TotalBoat from WooCommerce to Shopify Plus and built a tailored site with a smart search bar and filters, a custom epoxy calculator, product comparison grids and quick views. TotalBoat is a marketplace for boating enthusiasts and DIYers, and its WooCommerce site had provided an underwhelming shopping experience. The new site gives shoppers universal search and a side-by-side product comparison chart.

### The Who

The marketplace for boating enthusiasts and DIYers, TotalBoat is a one-stop shop for the products and inspiration you need to be successful on the water. With a deep community centered around life on the water, TotalBoat needed a website which offered smooth sailing for all its shoppers, ambassadors and makers.

### The Problem

Anchored in WooCommerce, the company’s previous website provided an underwhelming shopping experience. They also needed a more effective Search Engine [Optimization](/growth) Strategy to help mariners who were lost among the sea of online options.

### The Solution

Uncap created a feature-rich and fully tailored Shopify Plus site for TotalBoat, incorporating things like a smart search bar and filters to help visitors more easily navigate uncharted waters (and product selections). A custom [epoxy calculator](https://www.totalboat.com/pages/epoxy-calculator)made resin-selection a breeze, and native [product comparison grids](https://www.totalboat.com/products/wet-edge-marine-topside-paint#tab-5) simplified shopping. Lastly, quick views provided shortcuts to all the short-on-time sailors.

### The Results

- A reliable and scalable ecommerce site built on Shopify Plus
- Remarkably easy shopping experiences for both buyers and browsers
- A dynamic product comparison chart providing side-by-side view of products
- Universal search for fast navigation

## Frequently asked questions

### What did Uncap build for TotalBoat?

Uncap created a feature-rich, fully tailored Shopify Plus site with a smart search bar and filters, a custom epoxy calculator, native product comparison grids, and quick views for faster shopping.

### What platform was TotalBoat on before?

The previous website ran on WooCommerce and provided an underwhelming shopping experience, and the company also needed a more effective search engine optimization strategy.

### What kind of business is TotalBoat?

TotalBoat is a marketplace for boating enthusiasts and DIYers, a one-stop shop for products and inspiration for life on the water, serving shoppers, ambassadors, and makers.

### What changed after the replatform?

TotalBoat gained a reliable, scalable ecommerce site on Shopify Plus with easier shopping experiences, a dynamic side-by-side product comparison chart, and universal search for fast navigation.