--- title: "Uneeda" url: https://www.uncap.com/work/uneeda published: 2026-11-13 updated: 2026-11-14 summary: "Uncap consolidated Uneeda, a supplier of professional abrasives, sanding equipment, and finishing solutions since 1967, onto a single Shopify platform launched in October 2026. The previous digital presence was fragmented across a corporate website, a separate ecommerce storefront, and Microsoft Dynamics 365 Business Central. The new site unifies corporate content, educational resources, and online purchasing; a custom guided Product Finder walks customers through equipment compatibility, dimensions, grit, material, backing, and application to the right products without exact product codes; the native Business Central Shopify connector establishes the ERP as the primary source of product information, covering customer records, pricing, and order requirements; and Shopify B2B provides business accounts and customer-specific catalogs beside the retail experience, with Uncap Quotes supporting quote-oriented purchasing for industrial products not sold for immediate online purchase. The catalog architecture represents ERP products with many independent SKUs as logical product families, across thousands of listings." --- # Uneeda > Uncap consolidated Uneeda, a supplier of professional abrasives, sanding equipment, and finishing solutions since 1967, onto a single Shopify platform launched in October 2026. The previous digital presence was fragmented across a corporate website, a separate ecommerce storefront, and Microsoft Dynamics 365 Business Central. The new site unifies corporate content, educational resources, and online purchasing; a custom guided Product Finder walks customers through equipment compatibility, dimensions, grit, material, backing, and application to the right products without exact product codes; the native Business Central Shopify connector establishes the ERP as the primary source of product information, covering customer records, pricing, and order requirements; and Shopify B2B provides business accounts and customer-specific catalogs beside the retail experience, with Uncap Quotes supporting quote-oriented purchasing for industrial products not sold for immediate online purchase. The catalog architecture represents ERP products with many independent SKUs as logical product families, across thousands of listings. - 1000s Industrial product listings - Guided Custom Product Finder - B2B+B2C One Shopify platform Since 1967, Uneeda has supplied professional abrasives, sanding equipment, and finishing solutions to woodworking, metalworking, and fabrication customers. Its digital presence was fragmented: a corporate website, a separate ecommerce storefront, and core business data in [Microsoft Dynamics 365 Business Central](/integration/dynamics-365-business-central). Uncap consolidated everything into one Shopify experience with a custom guided Product Finder, native B2B accounts and customer-specific catalogs beside retail, quote-oriented purchasing through Uncap Quotes, and Business Central connected as the primary source of product information. ## The Who Since 1967, Uneeda has supplied professional abrasives, sanding equipment, and finishing solutions to customers across woodworking, metalworking, fabrication, and other industrial markets: sanding discs, sheets, sponges, belts, rolls, tools, and related equipment, serving individual online buyers alongside business customers with negotiated pricing. ## The Problem Uneeda's digital presence was fragmented across a corporate website and a separate ecommerce storefront, while Microsoft Dynamics 365 Business Central managed core business data. With an extensive assortment where products vary by equipment compatibility, dimensions, grit, material, backing, and application, customers also needed specialized discovery to identify compatible abrasives, and business buyers needed purchasing arrangements a conventional retail store could not carry. ## The Solution Uncap consolidated corporate content, educational resources, and commerce into a single Shopify storefront, so customers move naturally from learning about a sanding application to placing an order. A custom guided Product Finder walks buyers through a structured series of choices and maps them to the right products without exact product codes. The native Business Central Shopify connector establishes the ERP as the primary source of product information, covering customer records, pricing, and orders; Shopify B2B carries business accounts and customer-specific catalogs beside retail; Uncap Quotes supports quote-oriented discovery for products not sold online; and the catalog architecture represents ERP products with many independent SKUs as logical product families, with full URL redirect and SEO [migration](/migrations). ## The Results Uneeda launched its unified Shopify website in October 2026: corporate content and commerce consolidated on one platform, a large industrial catalog supporting thousands of product listings, a custom guided Product Finder, Business Central integration enablement, native B2B and B2C capabilities with customer-specific pricing and quote-oriented purchasing, and a scalable foundation for ongoing optimization and growth. > Uncap has been a very good partner as we transition our Website and E-comm store to Shopify. They are very professional, organized and their communication is consistent. We have stayed on schedule and expect to be ready for Go-Live on time and on budget. I would highly recommend them as a Shopify partner. > >, Uneeda, Review on Shopify Partner Directory [Visit the live site](https://sandpaper.com) ## Frequently asked questions ### What did Uncap build for Uneeda? Uncap consolidated Uneeda's corporate website and separate ecommerce storefront into one Shopify experience with a custom guided Product Finder, native Shopify B2B capabilities, Microsoft Dynamics 365 Business Central integration enablement, and a reorganized industrial catalog supporting thousands of product listings. ### What does the custom Product Finder do? Finding the correct abrasive depends on equipment compatibility, dimensions, grit, material, backing, and application. The Product Finder guides customers through a structured series of choices and maps their selections to the right products or collections, reducing reliance on exact product codes and technical search terms. ### How does the store connect to Business Central? Uncap worked with Uneeda to connect Shopify with Microsoft Dynamics 365 Business Central through its native Shopify connector, establishing Business Central as the primary source of product information and addressing customer records, pricing, and order-related requirements. ### How are B2B and retail customers served together? Shopify's B2B commerce foundation supports business accounts and customer-specific catalogs with negotiated pricing alongside a conventional retail experience, and quote-oriented product discovery covers industrial products not available for immediate online purchase. ### How is such a large industrial catalog organized? The product taxonomy is built around categories and technical purchasing requirements, covering sanding discs, sheets, sponges, belts, rolls, tools, and related equipment, with ERP products that carry many independent SKUs represented as logical product families for ecommerce customers.