---
title: "Welding Store"
url: https://www.uncap.com/work/weldingstore
author: "Denis Dyli"
published: 2025-04-02
updated: 2026-07-11
summary: "WeldingStore had operated for more than half a century as Welding Industrial Supply Company (WISCO), a successful yet very digitally un-native brand serving welders and technicians with supplies and amazing customer service. Building on a tradition of quality and service, WISCO sought to spark online operations and serve a larger radius than its physical store allowed. A new website helped this digitally un-native brand fuse new connections with customers."
---

# Welding Store

> WeldingStore had operated for more than half a century as Welding Industrial Supply Company (WISCO), a successful yet very digitally un-native brand serving welders and technicians with supplies and amazing customer service. Building on a tradition of quality and service, WISCO sought to spark online operations and serve a larger radius than its physical store allowed. A new website helped this digitally un-native brand fuse new connections with customers.

### The Who

WeldingStore had operated for more than half a century as Welding Industrial Supply Company (WISCO), a successful yet very digitally un-native brand serving welders and technicians with supplies and amazing customer service. Building on a tradition of quality and service, WISCO sought to spark online operations and serve a larger radius than its physical store allowed.

### The Problem

WISCO needed a B2B [ecommerce](/commerce) solution built from the ground up. And while a 70-year old welding business certainly knows a thing or two about forging bonds, digital connections were outside its expertise.

### The Solution

Enter Uncap, always ready to bring the fire. Given the broad product catalog, a completely new website (weldingstore.com) was developed with custom collection filters, badges, feature sections and an enhanced navigation strategy. Additionally, reward and payment plan platforms were implemented for a best-in-class customer experience. It was a true online workshop.

### The Results

- A completely new B2B ecommerce website
- A navigation strategy for excellent product discovery capabilities
- Additional software to support loyalty/rewards and payment installations
- Custom checkout scripts for optimized shipping and payment capabilities unique to customer groups

> "Ultra professional, receptive, and helpful during the entire process. Creating a web store for my business was a new venture and unknown territory for us, Uncap has made it a breeze. The personal touch, and constant communication is what separates them from other companies with a 50+ person team where the attention to detail may be lost. Thanks to Denis and his team." Brandt DeVries, Director of Operations‍

![__wf_reserved_inherit](https://www.uncap.com/media/image/2026/fwQTn8Q1Df3S9bok.jpeg)

![__wf_reserved_inherit](https://www.uncap.com/media/image/2026/WHcQ_3p0Xb1xlJ_a.jpeg)

![__wf_reserved_inherit](https://www.uncap.com/media/image/2026/nNVoJgq2h4_2vWlJ.jpeg)

![__wf_reserved_inherit](https://www.uncap.com/media/image/2026/Ij65fl-sNkKJ5MhY.jpeg)

![__wf_reserved_inherit](https://www.uncap.com/media/image/2026/54FwzgJbOFksnGaH.jpeg)

## Frequently asked questions

### What did Uncap build for Welding Store?

Uncap developed a completely new B2B ecommerce website, weldingstore.com, with custom collection filters, badges, feature sections, an enhanced navigation strategy, and custom checkout scripts for shipping and payment capabilities unique to customer groups.

### What kind of business is Welding Store?

The company operated for more than half a century as Welding Industrial Supply Company (WISCO), serving welders and technicians with supplies and customer service from its physical store.

### Why did WISCO build an online store?

WISCO needed a B2B ecommerce solution built from the ground up so it could serve a larger radius than its physical store allowed.

### What supporting software was added?

Reward and payment plan platforms were implemented to support loyalty and payment installments alongside the product discovery and navigation work.