Fully-furnished B2B ecommerce experiences

Moving Furnishing Supplies from Websites to Living Rooms

Let's face it: mail-in catalogs and order forms going extinct. Buyers are performing more research and making more purchases online than ever before. We work with industry leaders so they can sit back, recline and watch their B2B ecommerce sales grow.
  • Home Decor
  • Furnitures
  • Outdoor Patio
  • Appliances
  • Office Supplies
  • Baby & Kids
  • Bedding & Essentials
  • Kitchen & Dining
Let's build the future of your business together!
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  • Your viewing audience
    65% of B2B buyers prefer to conduct their purchase research online, so make sure you're capturing those eyeballs.
  • Pandemic purchasing bonanza
    The furniture industry saw a major increase in demand as people spent less on experiences and more on things.  
  • And like a chair, this trend has legs
    Three-fourths of B2B decision makers believe the new, digital-first model is as effective or more so than before COVID-19.
  • Technology is evolving faster than styles
    New software technologies enable businesses to operate and grow an ecommerce presence without exorbitant costs.
  • Easier than a rocker
    Easy-to-use, fully integrated solutions simplify ecommerce for both operators and buyers.

Omnichannel Brands

Furnishing is about looking good and feeling comfortable in your environment, and that's exactly what we do for your buyers. Whether they're dealers, distributors, resellers or end users, we'll customize the online experience.

B2B Commerce

Businesses today expect the same online creature comforts afforded to consumers. We'll set up your digital presence to make the research and ordering experience as painless as ordering a toothbrush from Amazon.

D2C Commerce

If you're selling directly to an end user or residential consumer, you know how specific tastes can be. That's why we make sure the online experience matches the quality and painstaking design of your products.


For the buyers who are making king-sized orders, knowing what they're getting and when is non-negotiable. We'll organize your site and buying experience to ensure expectations are exceeded through every step of the journey.

Let's table the old way of doing things.

Shopify Payments & POS
Fully furnished digital solutions

A modern spin on selling online

  • Sturdier technologies

    Today's technologies are more robust, secure and scalable than ever before, so you can operate online without fear of damage.
  • Form follows function

    We'll boost all of your key metrics, like conversion rate or quality of site traffic, by designing an online presence that's pretty to look at and even easier to use.
  • On-trend marketing solutions

    Implementing best-in-class marketing technologies will ensure we can efficiently attract, convert and retain your buyers.
  • A full suite of options

    If more than one type of buyer wants your products, we'll optimize for omnichannel commerce with thoughtful user experience design.
  • The comfort of data

    Enabling automations and advanced analytics for your ecommerce store ensures peace of mind with business performance.

>$1 trillion

is the estimated value of the global B2B ecommerce industry.

9 out of 10

of B2B companies are using data to make better decisions.

$9 trillion

is the projected annual amount of B2B ecommerce sales.


of B2B buyers will make end-to-end purchases online.
We strive to help businesses go through digital transformation and enter the eCommerce era with strong foundations and the resources they need to thrive.
Denis Dyli
Founder @ UNCAP
More than just armchair experts

We deliver B2B ecommerce solutions that scale

We're Uncap, a Chicago-based web design and development collective building end-to-end ecommerce solutions customized for businesses.

Let's talk about how we can grow your business.

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Formal partnerships with industry-leading commerce solutions
Shopify PlusKlaviyoShipstationGorgiasSmile.ioStamped.ioAvalaraShipperHQYotpo
Shivani Jain
Co-Founder @ Cubii
Everything from design to development of our ecommerce website for Cubii was managed with utmost attention to detail and timeliness.
Pete Suter
CEO @ Shirley's Popcorn
They are incredibly responsive, honest, and innovative. I've literally never worked with any vendor or partner who works as hard, or is as committed.
Alex Reed
Co-Founder @ Truman's
Every time we presented a new challenge, the team worked tirelessly to find and implement the solution. My company is thrilled with the end result and blown away by the level of customer service received during and after the project.
Jonit Bookheim
Co-Founder  @ Mata Traders
They genuinely want to create something that will make their clients happy and successful.
Featured work
Welding Store Logo

This digitally un-native brand fused new connections with customers.

Brandt DeVries
Director of Operations @ Welding Store
The personal touch, and constant communication is what separates them from other companies with a 50+ person team where the attention to detail may be lost.
Check our work
Microfiber WholesaleKWestColumbia CoatingKalorikSanitaire CommercialBostitch Industrial
Welding Store Case Study

Let's make it happen.

More customers, higher conversion rates, and increased revenue–what’s not to like?
“We're very happy with the result - our site looks great, works well, and is exactly what we had in mind. Would recommend Uncap highly.”
Kim Misrahi
Marketing Manager @ Kalorik
Growth Chart