The food and beverage industry is shifting. Buyers of packaged foods, beverages, alcohol and spirits, fresh and frozen goods, ingredients and additives, snacks and confectionery, coffee and tea, health and wellness products, dairy and alternatives, and foodservice supplies now expect a B2C-like digital experience. They want to place orders whenever they need to. They want transparent pricing and real-time inventory visibility. They don't want to wait for a sales rep to email them a price list.
Yet most food and beverage manufacturers and distributors are still operating with legacy ordering systems. Your team is drowning in order emails. Your customers are frustrated. You're losing deals to suppliers who actually have functioning online portals.
Uncap builds B2B ecommerce platforms specifically for food and beverage companies. Your customers get a self-service ordering experience built for how they actually buy. You get 30 percent reduction in technology costs, automated workflows, and a real competitive advantage.
The global food delivery market exceeded 1 trillion in revenue in 2023. B2B ecommerce will hit 20 trillion by 2027. Your buyers are ready. The question is whether you are.
The hidden cost of manual ordering in food and beverage
Your sales team is stuck processing orders instead of selling
A buyer of packaged foods calls requesting a quote on bulk ingredients. Your rep emails a price sheet. The buyer replies with questions about availability. Your rep calls back. A week later the order comes via email attachment. Your team manually enters it into your system. The buyer's accountant calls asking for an invoice. By the time the order is processed, you've spent hours in admin work. Your rep hasn't spoken to a single new prospect all week.
Managing massive product catalogs is a nightmare
You're carrying thousands of SKUs. Packaged foods, beverages, alcohol and spirits, fresh and frozen goods, ingredients, snacks, coffee, tea, health and wellness products, dairy and alternatives. Your current system can't keep up. Search is broken. Filtering doesn't work. Buyers can't find what they need so they call your team. Or they shop a competitor.
Pricing complexity kills margins and trust
A restaurant chain gets volume discounts. A grocery wholesaler gets different rates. A mom and pop shop pays retail. Pricing changes by customer segment, by product category, by order size, by season. You're managing pricing in spreadsheets and emailing custom quotes. When customers see different prices than expected, you lose trust. When you miscalculate, you lose margin.
Inventory visibility is non-existent
A buyer asks if you have fresh frozen goods in stock. You check your ERP. You don't have real-time visibility to your warehouse inventory. You certainly don't know your supplier's stock levels. So you promise stock you don't have or tell them to call back. Meanwhile they order from a competitor who shows live inventory.
Payment and payment terms are inflexible
Restaurants need net 30 or 60 payment terms. Wholesalers need financing for bulk orders. Some buyers need deposits. Without flexible payment options built into your platform, you're handling every transaction manually. Your accounting team is drowning in credit management and collections work.
Built for how food and beverage buyers actually order.
- Massive catalog management: Thousands of SKUs across packaged foods, beverages, alcohol and spirits, fresh and frozen goods, ingredients, snacks, coffee, tea, health and wellness, and dairy alternatives. All searchable, filterable, and organized. Buyers find what they need in seconds. Advanced search with dynamic filtering and AI-driven recommendations power discovery across your entire range.
- Customized pricing engine: Different customers pay different prices. Set up pricing tiers for restaurants, wholesalers, corporate buyers, and retail accounts. When a buyer logs in, they see their price instantly. No manual overrides, no email negotiations, no disputes.
- Real-time inventory visibility: Buyers see live stock levels across your warehouses. If you don't have something in stock, they see the next available delivery date. No more promising stock you don't have. No more wasted phone calls.
- Flexible payment terms and financing: Offer net 30, 60, 90 terms. Support deposits and financing for bulk orders. Let buyers purchase with confidence. You get paid predictably. Your accounting team is freed from manual credit management.
- Automated quoting and CPQ integration: Buyers of bulk ingredients or specialty products often need custom quotes. Uncap's quoting system integrates with your CPQ platform to generate accurate quotes in real time. They convert quotes to orders with one click.
Integrated promotions and discounts: Move inventory on your schedule. Deploy promotions tailored for specific products, categories, or customer segments. Flash sales, seasonal promotions, quantity-based discounts. All managed from one dashboard with real-time analytics.
The #1 Shopify Platinum Partner for B2B manufacturers and distributors
350+
B2B storefronts and order portals built
30%+
Average reduction in total technology costs
#1
Shopify Platinum Partner for manufacturers and distributors
We've built portals for food and beverage manufacturers and distributors managing thousands of SKUs, complex pricing structures, and buyer bases that range from small restaurants to national restaurant chains. We understand food and beverage distribution. We know the complexity. We've solved these problems before. That's why food and beverage companies trust us.
Your buyers are ready to order online. The question is when you will be.
The food and beverage industry is moving digital. The companies that can deliver a seamless online ordering experience will capture market share and margin. The ones that can't will lose both.
You don't have to choose between a platform that works for buyers and one that works for your business. With Uncap, you get both. Buyers get a self-service ordering experience built for food and beverage. You get 30 percent cost reduction, automated workflows, and a real competitive advantage.
Let's grow together.
Schedule a free food and beverage ecommerce assessment. We'll audit your current process, map out your catalog and pricing complexity, and show you exactly what's possible.
No pitch. No pressure. Just an honest conversation.



