Technology is changing faster than fashion trends

The Apparel & Accessories Industry Looks Even More Fashionable Online

Styles change every year, perhaps every season. Yet the apparel business has faced one constant for decades: B2B and wholesale commerce has been an in-person game. But when a global pandemic meets an already growing trend of digital transformation, the industry must look in the mirror and see that the old style is falling out of fashion.
  • Men & Women's Clothing
  • Athletic Apparel & Gear
  • Shoes
  • Sunglasses
  • Handbags & Wallets
  • Uniforms
  • Baby Gear
  • Kids Clothing
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  • Drawing a crowd
    The vast majority of B2B buyers prefer to research products online, so it's critical to have a strong presence when buying journeys begins! 
  • COVID-driven alterations
    The pandemic impacted virtually all businesses, and even the most formal, face-to-face operations are shifting online.
  • A trend with legs
    Approximately 90% of decision makers expect this new, digital-first model to stick around for the long run.
  • En vogue technology
    The rate of technological change is accelerating, giving us advanced tools to grow businesses without the high costs of Web 1.0.
  • Get comfortable
    Not only is new technology affordable, it's easy to operate with customizable user experience designs and automated marketing and commerce solutions.

Omnichannel Brands

Channel partners are like shoes; can you really ever have enough good ones? We can help navigate the complexities of omnichannel ecommerce sales without any of the conflicts or confusion...and make you look good in the process.

B2B Commerce

B2B ecommerce hadn't been keeping up with the times, but it's now ready for the main stage. We can implement custom pricing, payment and shipping options, giving your customers a luxury shopping experience traditionally reserved for consumers.

D2C Commerce

Skipping excessive layers? How on-trend of you. Selling directly to your end users is easier than ever, thanks to customizable, mobile-first designs, integrated marketing tools and fast checkout experiences.


Your site shouldn't resemble a giant warehouse, even if you're selling wholesale. We build custom quoting, group pricing and intuitive catalog navigation right into the site to drive conversions without any of the hang-ups.

Let's find the style tailored to your business.  

Shopify Payments & POS
Modern ecommerce technologies

a really good looking ensemble

  • Built for long-term wear

    Not only are today's ecommerce websites reliable and secure, they're scalable, meaning they'll go up in size with your business! 
  • Style and performance

    The site is going to look good. We mean really good. But more importantly, modern digital solutions boost all your key metrics like conversion rate and average order size.
  • On-trend marketing

    Integrating marketing capabilities can attract (and convert) the best looking customers.
  • For any occassion

    Omnichannel ecommerce is now possible with thoughtful design and customized functionalities, so you can sell anything to anyone without clashing!  
  • Rave reviews

    Automatically receive key insights and reports, giving you the clarity you need to make suave business decisions.


of buyers believe the new, digital model is as effective as before.

$9 trillion

is what B2B ecommerce will generate in annual sales.

8 of 10

B2B buyers look for "consumer-like" experiences online.


of decision makers don't expect in-person sales to be the norm.
We strive to help businesses go through digital transformation and enter the eCommerce era with strong foundations and the resources they need to thrive.
Denis Dyli
Founder @ UNCA
More than just glitz and glamour

We build B2B ecommerce solutions that work.

Hi friend! We're Uncap, a web design and development collective. Our Chicago-based team builds end-to-end ecommerce solutions customized for businesses.

Let's build a strategy for growing your business!

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We partner with many industry-leading commerce platforms
Shopify PlusKlaviyoShipstationGorgiasSmile.ioStamped.ioAvalaraShipperHQYotpo
Shivani Jain
Co-Founder @ Cubii
Everything from design to development of our ecommerce website for Cubii was managed with utmost attention to detail and timeliness.
Pete Suter
CEO @ Shirley's Popcorn
They are incredibly responsive, honest, and innovative. I've literally never worked with any vendor or partner who works as hard, or is as committed.
Alex Reed
Co-Founder @ Truman's
Every time we presented a new challenge, the team worked tirelessly to find and implement the solution. My company is thrilled with the end result and blown away by the level of customer service received during and after the project.
Jonit Bookheim
Co-Founder  @ Mata Traders
They genuinely want to create something that will make their clients happy and successful.
Featured work
Welding Store Logo

This digitally un-native brand fused new connections with customers.

Brandt DeVries
Director of Operations @ Welding Store
The personal touch, and constant communication is what separates them from other companies with a 50+ person team where the attention to detail may be lost.
Check our work
Microfiber WholesaleAjimotoToolbarnKalorikSanitaire CommercialBostitch Industrial
Welding Store Case Study

Let's make it happen.

More customers, higher conversion rates, and increased revenue–what’s not to like?
“We're very happy with the result - our site looks great, works well, and is exactly what we had in mind. Would recommend Uncap highly.”
Kim Misrahi
Marketing Manager @ Kalorik
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