CASE STUDY · KOOKS HEADERS
Performance parts built for B2B
Shopify Migration with ACES database integration and 38% lower TCO
The Problem
Kooks Headers & Exhaust, a leader in performance automotive manufacturing, has spent over 60 years crafting precision-built headers and exhaust systems that enhance vehicle speed and efficiency. As the brand evolved into a multi-channel manufacturer serving both retail enthusiasts and wholesale distributors, Kooks needed an ecommerce engine that could match its reputation for performance and precision.
Despite its industry expertise, Kooks’ legacy website was holding the company back. The platform lacked essential B2B capabilities, offered limited analytics, and provided no real-time inventory visibility or advanced product filtering, making it difficult for customers to find compatible parts.
No B2B backbone
The legacy platform lacked B2B capabilities, live inventory, and advanced filtering, so customers struggled to find compatible parts.
Manual operations
Wholesale orders were processed by hand, and disconnected systems caused delays, backorders, and lost opportunities.
Data silos
As product lines expanded, the absence of ERP integration and PIM synchronization created data silos and inefficiencies.
Before switching to Shopify, our old website held us back. We lacked analytics, marketing tools, and B2B capabilities, had no live inventory or search, and were stuck on a platform that was restrictive and hard to scale.
Georgia Kryssing, Sales and Marketing Director, Kooks
The Solution
Uncap implemented a unified Shopify B2B and D2C platform designed to perform like a well-tuned engine. The new solution centralized data, automated workflows, and delivered a single, high-performance experience for every customer segment.
Infor Visual ERP
Real-time inventory synchronization keeps stock and pricing accurate across every channel.
Fitment search
A PDM Automotive PIM powers vehicle-fitment search by year, make, model, and engine.
Wholesale portals
Secure B2B portals with custom pricing, account management, and streamlined reordering.
Reimagined UX
Optimized site speed, navigation, and conversion paths across desktop and mobile.
The Results
The Stack
With Shopify and Uncap, Kooks built an ecommerce engine worthy of its high-performance heritage: faster, more efficient, and built to scale for the next generation of growth.
Denis was incredible, honest, and transparent with us when we voiced our needs and concerns.
Georgia Kryssing, Sales and Marketing Director, Kooks
