Kooks Headers & Exhaust, a leader in performance automotive manufacturing, has spent over 60 years crafting precision-built headers and exhaust systems that enhance vehicle speed and efficiency. As the brand evolved into a multi-channel manufacturer serving both retail enthusiasts and wholesale distributors, Kooks needed an ecommerce engine that could match its reputation for performance and precision.
The Problem
Despite its industry expertise, Kooks’ legacy website was holding the company back. The platform lacked essential B2B capabilities, limited analytics, and offered no real-time inventory visibility or advanced product filtering—making it difficult for customers to find compatible parts. Managing wholesale orders required manual processing, while disconnected systems led to delays, backorders, and lost opportunities.
As product lines expanded, the absence of ERP integration and PIM synchronization created data silos and inefficiencies. For a business built on engineering excellence, Kooks needed an ecommerce solution capable of delivering the same level of speed, precision, and scalability online.
The Solution
Uncap implemented a unified Shopify B2B + D2C platform designed to perform like a well-tuned engine. The new solution centralized data, automated workflows, and provided a single, high-performance experience for all customer segments.
By integrating Shopify with Kooks’ Infor Visual ERP and PDM Automotive PIM, Uncap enabled real-time inventory synchronization and advanced vehicle-fitment search by year, make, model, and engine. Wholesale buyers gained secure portals with custom pricing, account management, and streamlined reordering. Meanwhile, a reimagined UX design optimized site speed, navigation, and conversion paths across desktop and mobile.
"Before switching to Shopify, our old website held us back—we lacked analytics, marketing tools, B2B capabilities, had no live inventory or search functionality, and were stuck with a platform that was restrictive and hard to scale," Georgia Kryssing, Sales and Marketing director at Kooks.
The Results
- Increased Conversion Rate: 22% uplift through faster performance and improved product discovery.
- Lower Total Cost of Ownership: 38% reduction in TCO by consolidating tech stack and automating operations.
- Unified Commerce: One Shopify storefront now supports both retail and B2B channels with real-time data.
- Operational Efficiency: ERP integration eliminated manual updates, improving accuracy and fulfillment speed.
- Enhanced Customer Experience: B2B self-service portals and fitment-based filtering reduced friction and support requests.
With Shopify and Uncap, Kooks built an ecommerce engine worthy of its high-performance heritage—faster, more efficient, and built to scale for the next generation of growth.
"Denis was incredible and very honest and transparent with us when we voiced our needs and concerns. " Georgia Kryssing, Sales and Marketing director at Kooks.
