KBS Golf Shafts
Powering business expansion through Unified Commerce: B2C, B2B, POS
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The Who
KBS Shaft, founded by master shaft designer Kim Braly, is a prominent golf shaft manufacturer recognized for precision engineering and exceptional performance. Trusted by both professional golfers and enthusiasts, KBS develops innovative steel and graphite shafts that prioritize feel, consistency, and results for players of all skill levels.
The Problem
KBS Shaft previously relied on WooCommerce for their online store, but found it limiting as they grew. They needed a more capable e-commerce solution that could provide a modern, user-friendly website with B2B functionality and ERP integration. This would allow them to scale effectively, better manage operations, and support overall business growth.
The Solution
Uncap created a new website for KBS Shaft using Shopify’s most advanced features and modern design principles. In addition to a refreshed D2C storefront, Uncap delivered a unified commerce solution that streamlines KBS’s D2C, B2B, and POS operations into a single platform. The direct integration with their Oracle ERP ensures synchronized data and efficient workflows, supporting KBS’s expanding business needs now and into the future.
What was built
KBS Golf Shafts now runs D2C, B2B and in-person sales on one Shopify Plus platform. Here is what Uncap delivered.
- A move off WooCommerce: a full migration from WooCommerce to Shopify Plus, replacing a store KBS had found limiting as it grew.
- One platform for three channels: D2C, B2B and POS operations brought together on a single platform, so every channel sells from the same system.
- Oracle ERP integration: a direct integration with KBS's Oracle ERP for synchronized data and efficient workflows. Uncap covers this pairing on its Shopify and Oracle integration page.
- A refreshed D2C storefront: a new design with a modern user experience for direct buyers.
- Marketing tools: additional marketing tools integrated with the store.
The Results
- Full <a href="/migrations">migration</a> from WooCommerce to Shopify Plus
- A new, exceptional design with a modern user experience
- Unified Commerce with D2C, B2B, and POS all in one
- Direct integration with Oracle ERP
- Integrated systems with additional marketing tools
Best fit / when this applies
This build fits manufacturers who sell direct, through B2B accounts and in person. It applies when:
- Your WooCommerce store has become limiting as the business grows.
- You sell to consumers and to B2B accounts, and want both on one Shopify store.
- You also sell in person and want POS on the same platform.
- Your ERP, such as Oracle, has to stay connected to the store.
If that sounds like your operation, see how Uncap approaches ecommerce for manufacturers.
Answers, before you ask.
What did Uncap build for KBS Golf Shafts?
A full migration from WooCommerce to Shopify Plus with a modern design, delivering a unified commerce solution that streamlines D2C, B2B, and POS operations on a single platform.
What ERP was integrated with the KBS store?
The Shopify Plus platform was directly integrated with Oracle ERP for synchronized data and efficient workflows, alongside additional marketing tools.
Why did KBS move off WooCommerce?
WooCommerce became limiting as the company grew. KBS needed a more capable solution with B2B functionality and ERP integration to scale, manage operations, and support growth.
What kind of company is KBS?
KBS Shaft, founded by master shaft designer Kim Braly, is a golf shaft manufacturer making steel and graphite shafts trusted by professional golfers and enthusiasts.
Who is a build like this a fit for?
Manufacturers that sell direct to consumers, to B2B accounts and in person, have outgrown WooCommerce, and need their ERP connected to the store. KBS Golf Shafts runs D2C, B2B and POS on one Shopify Plus platform with a direct Oracle ERP integration.
