For years, Shopify was considered by many a consumer technology-enabling ecommerce platform. B2B websites were more commonly built on WooCommerce, BigCommerce or Magento, resulting in higher costs and rigidity for businesses. Now, in an effort to address the growing B2B ecommerce market, Shopify has expanded its feature set and is considered the premier option for both B2B and B2C ecommerce. As a result, businesses are increasingly turning to experts to handle the migration from legacy platforms. At Pivofy, we’ve handled dozens of these migrations while skillfully incorporating the capabilities and features required by manufacturers, suppliers and wholesalers.
If you’re interested in the key ingredients that make a B2B ecommerce website successful, here’s a primer. Or, continue reading eight real-world examples of Pivofy customers that replatformed from a variety of legacy solutions to a more advanced, scalable backbone in Shopify Plus.
This 70-year-old business needed to break from the custom platform on which it operated to really enter the digital age. Given the broad product line, a completely new ecommerce website was developed with custom collection filters, badges, feature sections and an enhanced navigation strategy. Additionally, reward and payment plan solutions were implemented for a best-in-class customer experience.
A power-tool provider with an expansive catalog, Tool Barn needed to fix how customers found their solutions. The company engaged Pivofy to move its site from Magento and reimagine the customer experience with advanced search, navigation and catalog options. In addition, special promotion capabilities were added to the checkout.
In its nearly 50 years of operating, Sanitaire has developed a reputation of delivering high-performance, energy-efficient commercial cleaning equipment such as carpet extractors and backpack vacuums. The company needed a total update from an ecommerce system that was slow and underperforming, and also needed to integrate its ERP. Pivofy moved all of its data and customer info from Cloud Commerce to Shopify, then customized a design and integrated the ERP system. Among the new features is a custom quoting system, built in accordance with customer buying preferences.
Microfiber Wholesale, a 75-year-old, family-owned business, has a longstanding history of offering premium cleaning and janitorial supplies for households, retailers and businesses. Its previous website was built on Pinnacle Cart and lacked the aesthetics and functionality apropos of a company of its standing, but the data and information needed to stay intact. After a successful migration to Shopify Plus, the functionality and design requirements were addressed to provide a much improved user experience as well as a significant increase in traffic.
As the provider of a wide range of lighting solutions for homes and businesses, Warehouse-Lighting.com knew the clarity of its offerings would be key in its website’s performance. After migrating the site from Americommerce, Pivofy enabled configuration tools so the company’s customizable products would be easy to shop and purchase.
A premier supplier of barricades, signage and other event items, Crowd Control Warehouse sought to upgrade its ecommerce platform to support a wide-ranging product catalog. Pivofy successfully moved the business to Shopify Plus, manually converting and importing all of the vital first party data securely and completely.
Great Lakes Biosystems, provider of eco-friendly water treatment products for both professionals and consumers, needed a content upgrade to show consumers the breadth and efficacy of its product. Following a migration from Drupal to Shopify Plus, the website was redesigned for a stunning user interface, and a blog was implemented to help educate prospects about the products and their applications.
Custom outdoor designers Gold Leaf Design Group specialize in unique design for both commercial and residential customers. When they needed private portal functionality to engage with their strategic accounts and the ability to invoice directly from the website, the team worked with Pivofy to move its site from Magento to Shopify Plus and deliver a curated customer experience.
Re-platforming can be a daunting task for businesses, especially those with many years of operating on legacy platforms. Pivofy was built to take the pain and risk out of such projects, working tirelessly to deliver high-quality ecommerce sites while preserving all of your key data and information.