CASE STUDY · WELDING STORE
Welding Store
A new website helped this digitally un-native brand fuse new connections with customers.
Updated
The Who
WeldingStore had operated for more than half a century as Welding Industrial Supply Company (WISCO), a successful yet very digitally un-native brand serving welders and technicians with supplies and amazing customer service. Building on a tradition of quality and service, WISCO sought to spark online operations and serve a larger radius than its physical store allowed.
The Problem
WISCO needed a B2B ecommerce solution built from the ground up. And while a 70-year old welding business certainly knows a thing or two about forging bonds, digital connections were outside its expertise.
The Solution
Enter Uncap, always ready to bring the fire. Given the broad product catalog, a completely new website (weldingstore.com) was developed with custom collection filters, badges, feature sections and an enhanced navigation strategy. Additionally, reward and payment plan platforms were implemented for a best-in-class customer experience. It was a true online workshop.
The Results
- A completely new B2B ecommerce website
- A navigation strategy for excellent product discovery capabilities
- Additional software to support loyalty/rewards and payment installations
- Custom checkout scripts for optimized shipping and payment capabilities unique to customer groups
"Ultra professional, receptive, and helpful during the entire process. Creating a web store for my business was a new venture and unknown territory for us, Uncap has made it a breeze. The personal touch, and constant communication is what separates them from other companies with a 50+ person team where the attention to detail may be lost. Thanks to Denis and his team." Brandt DeVries, Director of Operations
Answers, before you ask.
What did Uncap build for Welding Store?
Uncap developed a completely new B2B ecommerce website, weldingstore.com, with custom collection filters, badges, feature sections, an enhanced navigation strategy, and custom checkout scripts for shipping and payment capabilities unique to customer groups.
What kind of business is Welding Store?
The company operated for more than half a century as Welding Industrial Supply Company (WISCO), serving welders and technicians with supplies and customer service from its physical store.
Why did WISCO build an online store?
WISCO needed a B2B ecommerce solution built from the ground up so it could serve a larger radius than its physical store allowed.
What supporting software was added?
Reward and payment plan platforms were implemented to support loyalty and payment installments alongside the product discovery and navigation work.
In the client's words.
Ultra professional, receptive, and helpful during the entire process. Creating a web store for my business was a new venture and unknown territory for us, Uncap has made it a breeze. The personal touch, and constant communication is what separates them from other companies with a 50+ person team where the attention to detail may be lost. Thanks to Denis and his team.
Across the platform
Industrial Supply and MRO
Your largest accounts are not going to visit your website. They raise a requisition in their own procurement system and buy from whoever is reachable from in there. Uncap builds industrial supply and MRO ecommerce on Shopify, with cXML punchout into the systems your customers already run, search that survives a hundred thousand line items, and the vending and inventory programs fed from live data instead of a spreadsheet.
Industrial and Machinery
An overview of industrial MRO supply and machinery parts online, how procurement and fitment shape each side, and where the two genuinely differ.
