Skip to main content
UC.CASE.12 DISTRIBUTION · 250K+ SKU B2B · 2025

CASE STUDY · ULE GROUP

Industrial supply built to scale

Enterprise Distributor Storefront with 250,000+ SKUs

UC.WORK · ULEGROUP ↳ Scroll to explore
01 / The Problem

The Problem

ULE Group, a leader in the industrial equipment space, offers a vast catalog of specialized construction products to meet the diverse needs of businesses across multiple sectors. With an extensive product lineup and a commitment to innovation, ULE Group aimed to streamline its digital experience, enhance product discoverability, and offer tailored solutions for its customers via a modern ecommerce platform.

Managing an expansive inventory and the unique needs of B2B customers was a challenge. ULE Group needed an ecommerce solution that could handle a large catalog, enable sophisticated search and filtering, and offer flexible, business-focused features like customized payment terms, all with seamless integration to its Epicor ERP.

01

Expansive catalog

A vast, multi-sector catalog of specialized construction products needed sophisticated search and filtering to stay discoverable.

02

B2B complexity

Business buyers required flexible, account-based features like customized payment terms that the legacy platform could not support.

03

Disconnected ERP

Without a live Epicor integration, product availability and pricing risked drifting out of date and slowing operations.

UC.CASE.12 · THE PROBLEM 01 / 04
02 / The Solution

The Solution

Uncap delivered a streamlined, high-performance Shopify B2B platform tailored to ULE Group’s requirements. A robust Product Information Management system keeps the extensive catalog accurate and centralized, Shopify’s B2B capabilities support business clients, and a seamless Epicor integration keeps product and inventory data live from browsing to checkout, positioning the business for continued growth.

01

PIM-managed catalog

A robust Product Information Management system centralizes the catalog so data stays accurate and consistent at scale.

02

Shopify B2B

Payment terms, flexible catalog options, and advanced checkout customizations tailored to business clients.

03

Real-time Epicor sync

Seamless ERP integration keeps product and inventory data live from browsing to checkout.

04

High-performance UX

An optimized, user-friendly storefront built for discovery and continued growth.

ULE Group redesigned Shopify B2B homepage design
ULE Group industrial equipment catalog with advanced search and filtering
ULE Group construction product detail page design on Shopify
ULE Group B2B customer portal with account-based custom pricing
ULE Group Shopify storefront design shown on mobile
UC.CASE.12 · THE SOLUTION 02 / 04
03 / The Results

The Results

250K+
Catalog scale
SKUs managed through PIM and synced live from Epicor
100+
Product discovery
Algolia search filters for fast, tailored exploration
Quote
B2B commerce
cart-level convert-to-quote plus account-based payment terms
Live
Always current
real-time inventory and pricing through the Epicor ERP
Algolia search 100+ filters Convert to quote Custom catalogs ShipperHQ Klaviyo Epicor ERP Out-of-stock alternatives Algolia search 100+ filters Convert to quote Custom catalogs ShipperHQ Klaviyo Epicor ERP Out-of-stock alternatives Algolia search 100+ filters Convert to quote Custom catalogs ShipperHQ Klaviyo Epicor ERP Out-of-stock alternatives

Shopify has published its own account of this project: Shopify's case study on ULE Group.

UC.CASE.12 · THE RESULTS 03 / 04
04 / The Stack

The Stack

Shopify B2B
Commerce core
Epicor
ERP
PIM
Catalog
Algolia
Search
ShipperHQ
Shipping
Klaviyo
Marketing
UC.CASE.12 · THE STACK 04 / 04

Answers, before you ask.

What did Uncap build for ULE Group?

Uncap delivered a high-performance Shopify B2B platform with a Product Information Management (PIM) system for the extensive catalog, Shopify B2B features such as payment terms and flexible catalogs, advanced checkout customizations, and real-time integration with the Epicor ERP.

How large is the ULE Group catalog?

The catalog has more than 250,000 SKUs, with Algolia search and over 100 filters for tailored product exploration.

What systems were integrated?

The build integrates the Epicor ERP for real-time product, inventory, and pricing updates, plus ShipperHQ for advanced shipping options and Klaviyo for personalized marketing.

What B2B features does the store include?

Business clients get flexible payment terms, customized catalogs, a cart-level convert-to-quote feature for high-value purchases, and custom functionality that suggests alternative products when items are out of stock.

Client reviews

In the client's words.

Uncap not only knows B2B and Shopify Plus well, but they outlined the project and did not "nickle and dime" us on anything that came up along the way. They found unique solutions to our challenging needs. There was never talk about things being out of scope like other agencies will do and didn't put a cutoff on feedback or UAT issues discovered. We had a great Project Manager, Adam and Denis, the Founder & Principal, was always available for a call or email.

Denise FoleyEVP E-Commerce, ULE Group
NEXT CASE · UC.CASE.13
Vermont Woods Studios
Talk to Our Experts →