The Salesforce to Shopify migration decision almost always starts with the same spreadsheet. Someone in finance runs the numbers on SFCC's GMV-based pricing against flat-rate Shopify Plus and the difference is stark. At $10M in wholesale volume, you are paying Salesforce a percentage of every order your customers place. At $25M, that percentage is one of the largest line items in your technology budget. At $50M, it funds Salesforce's growth, not yours. Uncap migrates B2B manufacturers and distributors from Salesforce Commerce Cloud and Salesforce B2B Commerce to Shopify Plus, replacing a cost structure that scales against you with a platform built for your growth. Fixed pricing. Native B2B functionality. Full operational control. No revenue share.
Why B2B Manufacturers Are Leaving Salesforce Commerce Cloud
Salesforce Commerce Cloud was built for enterprise B2C retail. It is a powerful platform for large omnichannel operations with complex promotional logic, multi-brand management, and high-volume consumer transactions. For those use cases, SFCC's capabilities can justify its cost.
For B2B manufacturers and distributors, the cost-capability equation is different.
B2B wholesale requires customer hierarchies, company-specific pricing, net payment terms, purchase order workflows, high-SKU catalog management, and ERP-driven operations. These exist in Salesforce B2B Commerce, built on top of Salesforce Experience Cloud, but they require significant Salesforce ecosystem investment to stand up and maintain. Certified SFCC developers bill at $200 to $400 per hour and are genuinely scarce in the labor market. Standard B2B features that Shopify Plus includes natively become consulting engagements on SFCC. And all of this happens against a pricing model that charges you more every year simply because your revenue is growing.
Here is what B2B on Salesforce Commerce Cloud actually looks like at mid-market scale: your ecommerce team wants to add a customer-specific home page that shows each account their contract pricing and featured products. The estimate from your SFCC implementation partner is 120 hours of Experience Cloud development, $24,000. Your buyers are using an SFCC storefront that loads in 3 to 5 seconds because it renders through Salesforce's infrastructure. You know this is affecting conversion but there is no theme update that fixes it. It requires platform-level performance work. A new buyer segment needs a gated catalog with custom pricing. Your Salesforce developer is booked for six weeks. The segment launches on a competitor. Your SFCC bill this quarter increased because your wholesale GMV grew. You did not add any new capabilities. You are just paying more for the same platform.
This is not a Salesforce problem in isolation. It is the predictable outcome of a pricing model and a platform architecture that were designed for a different type of ecommerce business than yours.
The Real Cost of Salesforce Commerce Cloud for B2B Wholesale
The cost that drives the migration decision is the GMV percentage. Salesforce Commerce Cloud pricing is based on your gross merchandise volume, typically 1 to 3 percent depending on your tier and contract terms. The math is not abstract.
At $10M in wholesale GMV: $100,000 to $300,000 per year to Salesforce in platform fees alone. Shopify Plus at that volume: $27,600 per year.
At $20M in wholesale GMV: $200,000 to $600,000 per year in SFCC platform fees. Shopify Plus: still $27,600 per year.
At $50M in wholesale GMV: $500,000 to $1,500,000 per year. Shopify Plus: $27,600 per year.
The difference is not a rounding error. It is a budget line that funds Salesforce as your wholesale business grows, with no corresponding improvement in what the platform delivers. Your GMV growth makes Salesforce more expensive. It does not make Salesforce better.
The SFCC developer dependency. Beyond the platform fee, SFCC customization requires certified Salesforce Commerce Cloud developers, a resource pool that is expensive, scarce, and bottlenecked. Every B2B feature that Shopify Plus provides natively is a consulting project on SFCC. Adding a custom quote flow, building a gated wholesale portal for a new customer segment, restructuring your checkout for purchase orders: each is a development engagement, not a configuration change. Your ecommerce velocity is capped by developer availability.
Salesforce ecosystem lock-in. SFCC does not exist in isolation. It connects to Salesforce CRM, Salesforce Order Management, Salesforce Marketing Cloud, and often the broader Salesforce Data Cloud. Each integration adds subscription cost, implementation overhead, and organizational dependency. The total Salesforce investment across products frequently exceeds what the commerce layer alone suggests. Unwinding any one component requires assessing impact on the rest.
A platform roadmap built for retail. SFCC's product development follows its largest customer base: B2C retail brands. B2B Commerce capabilities exist but are not the primary driver of Salesforce's platform investment. Your B2B-specific feature requests move at Salesforce's pace, not yours. Wholesale capabilities that Shopify Plus ships natively often require Salesforce consulting to replicate.
What a Salesforce Commerce Cloud to Shopify Plus Migration Actually Changes
Shopify Plus replaces SFCC's GMV-based pricing with a flat monthly subscription. $2,300 per month, $27,600 per year, regardless of your wholesale volume. As your GMV scales from $10M to $50M, your Shopify Plus cost does not change. The platform fee that was consuming a growing share of your revenue becomes a fixed line item. What you save funds growth, not Salesforce.
Native B2B functionality in Shopify Plus means the wholesale capabilities your team built on top of Salesforce B2B Commerce come standard. Company accounts, customer-specific pricing, payment terms, gated catalogs, purchase order support, and self-service reordering work out of the box, without a Salesforce consulting engagement to stand them up. Your ecommerce team can make configuration changes in hours rather than waiting six weeks for a developer slot.
Your ERP connection stays intact. Whether you are running NetSuite, SAP, or Microsoft Dynamics, Uncap builds a real-time integration to Shopify Plus as part of the migration. Orders, inventory, pricing, and customer accounts remain synchronized. You replace the storefront and the pricing model. Your operations backbone does not change.
Most migration services export your SFCC product catalog, import it into Shopify, and consider the job done. For a B2B operation where the real complexity lives in customer pricing structures, Experience Cloud configurations, Salesforce integration dependencies, and payment term workflows, that is not a migration. Uncap audits every SFCC workflow and every Salesforce integration point in your environment, designs the Shopify Plus architecture that replicates your current capabilities without SFCC's overhead, builds or transitions your ERP connections, and executes a go-live strategy that keeps your buyers ordering without disruption.
We have done this for [CUSTOMER PROOF — request from brand team] B2B businesses. We know where migrations from enterprise platforms create unexpected complexity and we build the remediation into the project plan before work begins.
The migration is the foundation. What you run on top of it is the Revenue Engine.
Once your B2B operation is live on Shopify Plus, Uncap's Revenue Engine drives what comes next. Dealroom accelerates quote-to-cash through digital quoting and collaborative negotiation. Advanced Product Configurations manages complex pricing and product configuration without manual overhead. The Self-Serve Portal gives your B2B buyers a 24/7 ordering experience embedded inside your Shopify storefront. Advanced Quote Management takes you from quote to confirmed order without coordination friction. Smart Agents surface upsell, reorder, and margin recommendations automatically.
Migration gets you on the right foundation. The Revenue Engine is what makes it perform.
What We Build During Your Salesforce Commerce Cloud Migration
B2B Storefront Architecture on Shopify Plus
Your new Shopify Plus storefront is designed for wholesale from day one: gated access, company accounts, customer-specific pricing, private catalogs, net payment terms, and a buying experience that works the way your B2B customers actually order. No Salesforce developer dependency. No consulting engagement for standard wholesale configuration.
Salesforce Integration Transition
We audit every Salesforce connection in your current stack: CRM, Order Management, Marketing Cloud, and any custom Salesforce integrations. Where Salesforce CRM stays in use, we build a clean Shopify-to-Salesforce CRM connection so customer and order data remain synchronized. The transition is documented before any work begins. No integration is left unaddressed.
ERP Integration with Real-Time Sync
We build a real-time, bidirectional integration between Shopify Plus and your ERP, including NetSuite, SAP, and Microsoft Dynamics. Orders placed in Shopify are immediately visible in your ERP for fulfillment. Inventory, pricing, and customer account data sync continuously. The batch sync that left your storefront running hours behind your warehouse is replaced with a live connection.
Customer Pricing, Payment Terms, and Credit Limits
Every customer-specific price, tiered discount, volume schedule, net payment term, and credit limit from your Salesforce B2B Commerce configuration is mapped and rebuilt in Shopify Plus. Your buyers log in on launch day and see their correct price, their terms, and their catalog. Nothing is reset. Nothing needs to be manually reconfigured post-launch.
Full Data Migration with URL Mapping
Every product, every order history, and every customer account moves from SFCC to Shopify Plus with complete data integrity. We implement 301 redirects across your full URL structure before go-live so your organic search rankings carry through to launch.
Go-Live Without Revenue Disruption
Both stores run in parallel until your Shopify Plus environment is fully validated. Your Salesforce Commerce Cloud store continues taking orders during the entire migration. Your cutover is a coordinated event your team controls, not a hard switch that puts revenue at risk.
Why B2B Manufacturers and Distributors Choose Uncap for This Migration
Uncap has been building wholesale and distribution commerce on Shopify since 2013. Platinum Shopify Partner. [CUSTOMER PROOF — request from brand team] B2B stores built. Enterprise platform migrations with complex integration transitions are a core capability. This is the only work we do.
[CUSTOMER PROOF — request from brand team]
Clients reduce total technology costs by 30 percent or more. Moving off SFCC's GMV-based pricing to Shopify Plus flat pricing is typically one of the highest-return technology decisions a B2B company makes at mid-market scale. Most migrations pay for themselves within the first 12 months through reduced platform fees alone, before accounting for developer cost reductions.
We understand how Salesforce Commerce Cloud actually works. We know SFCC's data model, Experience Cloud architecture, Salesforce B2B Commerce configuration patterns, and how they map to Shopify Plus's native B2B infrastructure. You will not spend the first month explaining your current stack to us. We audit it as part of the migration scope.
Frequently Asked Questions
What is a Salesforce to Shopify migration?
A Salesforce to Shopify migration is the process of moving a B2B ecommerce storefront from Salesforce Commerce Cloud or Salesforce B2B Commerce to Shopify or Shopify Plus, including products, customer accounts, order history, URL structure, and system integrations. For B2B manufacturers and distributors, migration also involves replacing Salesforce-specific wholesale workflows, transitioning ERP connections, and rebuilding pricing and payment term configurations on Shopify Plus's native B2B infrastructure.
What is Salesforce Commerce Cloud and why do B2B companies move off it?
Salesforce Commerce Cloud (SFCC) is Salesforce's enterprise ecommerce platform, originally designed for B2C retail and extended with B2B capabilities through Salesforce B2B Commerce on Experience Cloud. B2B manufacturers and distributors typically leave SFCC for two reasons: the GMV-based pricing model becomes a major expense as wholesale revenue grows, and the platform's B2B capabilities require Salesforce-certified developers and consulting overhead that Shopify Plus provides natively. The departure is usually driven by finance, not by platform dissatisfaction. The cost structure stops making sense before the platform stops working.
How much does Salesforce Commerce Cloud cost compared to Shopify Plus?
Salesforce Commerce Cloud pricing is based on GMV, typically 1 to 3 percent of gross merchandise volume. At $10M in wholesale GMV, that is $100,000 to $300,000 per year in SFCC platform fees. At $20M, it is $200,000 to $600,000 per year. Shopify Plus is flat at approximately $27,600 per year, regardless of GMV. The gap between the two grows every year your wholesale volume grows, with no corresponding improvement in what the platform delivers.
How long does a Salesforce Commerce Cloud to Shopify Plus migration take?
A standard migration from Salesforce Commerce Cloud to Shopify Plus with ERP integration typically takes 12 to 20 weeks from kickoff to go-live, depending on the complexity of your SFCC environment, the number of Salesforce integrations to transition, catalog size, and custom B2B workflows. Salesforce B2B Commerce deployments on Experience Cloud with multiple Salesforce products in use may require additional scoping. Talk to our team and we will estimate the timeline after reviewing your environment.
Will my Salesforce Commerce Cloud store stay live during the migration?
Yes. Your SFCC store continues taking orders throughout the migration. We run both environments in parallel until your Shopify Plus store is fully tested and validated. The cutover is coordinated to minimize any disruption to your operations and your buyers.
What happens to my Salesforce CRM when I migrate to Shopify?
Your Salesforce CRM does not have to be replaced as part of a Commerce Cloud migration. Uncap audits your current Salesforce integration landscape during the migration scope and designs a Shopify-to-Salesforce CRM connection where needed. Many clients retain Salesforce CRM and connect it to Shopify Plus via API so customer and order data remain synchronized. The migration replaces your storefront and commerce cost structure, not your entire Salesforce investment.
How does Salesforce Commerce Cloud pricing compare to Shopify Plus for B2B?
Salesforce Commerce Cloud charges 1 to 3 percent of gross merchandise volume per year. Shopify Plus charges a flat $2,300 per month, $27,600 per year, regardless of GMV. At $10M in wholesale volume, the difference is $72,400 to $272,400 per year in favor of Shopify Plus. At $20M GMV, the difference is $172,400 to $572,400 per year. At $50M, the difference exceeds $450,000 annually at the low end of SFCC's pricing tier. The migration cost for most B2B operations at mid-market scale is recovered within the first 12 months of Shopify Plus platform fees alone.
Ready to Stop Paying Salesforce a Percentage of Your Revenue?
The math is clear. The migration is achievable.
Talk to our team. We will review your current Salesforce Commerce Cloud environment, map every integration point, and give you a side-by-side cost comparison, what you are paying today versus what Shopify Plus actually costs at your GMV.
