Salesforce to Shopify Migration

A Salesforce Commerce Cloud to Shopify migration is a replatform, not a data export. Salesforce describes Commerce Cloud as one suite in which "B2C Commerce is built for consumer storefronts, while B2B Commerce is designed around business-buyer needs like contract pricing and approval workflows." The rebuild work differs for each.

• What moves: every product, every order history, and every customer account, plus your full URL structure.
• What doesn't transfer: customer passwords and Salesforce code. Shopify's Help Center explains that because passwords are encrypted outside of Shopify, they can't be migrated with a CSV, so imported customers are invited to create new passwords.
• Cartridges vs Shopify apps (B2C Commerce): Salesforce defines a cartridge as "a mechanism used to package and deploy code and data," and a Storefront Reference Architecture site layers plug-in and custom cartridges over a base cartridge. That code does not run on Shopify, so each cartridge is mapped to a native Shopify feature, an app from the Shopify App Store, or a custom app. Custom backend logic is rebuilt with Shopify Functions, which "allow developers to customize the backend logic of Shopify." Stores on any plan can use public apps that contain functions, but only Shopify Plus stores can use custom apps that contain Shopify Function APIs.
• Custom components (B2B Commerce): B2B Commerce stores built with an LWR template use Lightning web components deployed to Experience Builder. On Shopify, those storefront modules are rebuilt as theme sections, which Shopify describes as "reusable modules of content that can be customized by merchants."
• B2B pricing and accounts: in Salesforce's B2B Commerce data model, a buyer group is "a group of buyers with the same assigned entitlement policies, price books, and products." On Shopify, those become companies, company locations, and catalogs. Shopify Plus allows an unlimited number of B2B market catalogs and catalogs assigned directly to companies and company locations for customer-level pricing. Salesforce's buyer account also holds credit and order limits, which Shopify's B2B features by plan do not list, so that logic is scoped in discovery.
• Integrations: B2C Commerce exchanges feeds with back-office systems such as your ERP, order management system, PIM, and WMS. Each connection is rebuilt against Shopify's GraphQL Admin API, because Shopify's REST Admin API "is a legacy API as of October 1, 2024."

• SEO and redirects: 301 redirects go in across your full URL structure before go-live so your organic search rankings carry through to launch. Shopify's redirect guide sets a maximum of 100,000 URL redirects, or 20,000,000 on the Plus plan. Redirects work only from URLs that no longer load a page.
• How long it takes: for a typical mid-market B2B operation, Uncap's migrations from Salesforce Commerce Cloud take 10 to 16 weeks. Large catalogs, complex ERP mappings, or significant custom SFCC functionality push toward the longer end, and we estimate your timeline after reviewing your environment.
• What stays live: your Salesforce Commerce Cloud store continues taking orders during the entire migration, and your cutover is a coordinated event your team controls.

Salesforce Commerce Cloud is Salesforce's commerce suite for consumer storefronts and business buyers. It is a powerful platform for large omnichannel operations with complex promotional logic, multi-brand management, and high-volume consumer transactions. For those use cases, SFCC's capabilities can justify its cost.

For B2B manufacturers and distributors, the cost-capability equation is different.

B2B wholesale requires customer hierarchies, company-specific pricing, net payment terms, purchase order workflows, high-SKU catalog management, and ERP-driven operations. These exist in Salesforce B2B Commerce, built on top of Salesforce Experience Cloud, but they require significant Salesforce ecosystem investment to stand up and maintain. Standard B2B features that Shopify Plus includes natively become consulting engagements on SFCC. And all of this happens against a pricing model that charges you more every year simply because your revenue is growing.

Here is what B2B on Salesforce Commerce Cloud actually looks like at mid-market scale: your ecommerce team wants to add a customer-specific home page that shows each account their contract pricing and featured products. That request goes to your SFCC implementation partner for a development estimate. A new buyer segment needs a gated catalog with custom pricing. Your Salesforce developer is booked for six weeks. The segment launches on a competitor. Your SFCC bill this quarter increased because your wholesale GMV grew. You did not add any new capabilities. You are just paying more for the same platform.

This is not a Salesforce problem in isolation. In our view, it is the predictable outcome of a pricing model and a platform architecture that fit a different type of ecommerce business than yours.

The pricing model problem in brief: Salesforce says it takes "a percentage of Gross Merchandise Value (GMV) based on commerce functionality needed." Shopify Plus starts at a fixed monthly fee. Every dollar of wholesale volume growth you generate makes Salesforce more expensive, while the Shopify Plus fee stays fixed for standard setups and integrations, and Shopify says more complex, higher-volume businesses might pay a variable platform fee.

The cost that drives the migration decision is the GMV percentage. Salesforce's Commerce Cloud pricing pages list every edition as "Contact for Pricing," and for its Growth and Advanced editions it says it charges GMV "for the revenue going through your commerce storefront only." That is why the comparison we give you starts from what you are paying Salesforce today.

Because the fee is a share of GMV, it is a budget line that funds Salesforce more as your wholesale business grows, with no corresponding improvement in what the platform delivers. Your GMV growth makes Salesforce more expensive. It does not make Salesforce better.

The SFCC developer dependency. Beyond the platform fee, SFCC customization is developer work: Salesforce says certified B2C Commerce Cloud developers create and maintain its storefront apps. In our experience, B2B features that Shopify Plus provides natively often become consulting projects on SFCC. Adding a custom quote flow, building a gated wholesale portal for a new customer segment, restructuring your checkout for purchase orders: each is a development engagement, not a configuration change. Your ecommerce velocity is capped by developer availability.

Salesforce ecosystem lock-in. SFCC does not exist in isolation. It connects to Salesforce CRM, Salesforce Order Management, Salesforce Marketing Cloud, and often Salesforce Data 360, formerly Data Cloud. Each integration adds subscription cost, implementation overhead, and organizational dependency. The total Salesforce investment across products frequently exceeds what the commerce layer alone suggests. Unwinding any one component requires assessing impact on the rest.

A platform roadmap you do not control. Salesforce ships Commerce Cloud releases on its own schedule, and its Trailhead training tells developers to override or extend the base cartridges rather than edit them, which "helps you avoid a laborious merge process every time Salesforce publishes an update." Your B2B-specific feature requests move at Salesforce's pace, not yours, and in our experience wholesale capabilities that Shopify Plus ships natively often require Salesforce consulting to replicate.

Shopify Plus replaces SFCC's GMV-based pricing with a monthly subscription that starts at $2,300 USD a month on a 3-year term, $27,600 a year, or $2,500 USD a month on a 1-year term. Shopify notes that more complex, higher-volume businesses may pay a variable platform fee based on revenue and business model, which differs for B2B and D2C, so the side-by-side comparison we give you uses what Shopify Plus actually costs at your GMV. What you save funds growth, not Salesforce.

Native B2B functionality in Shopify Plus means the wholesale capabilities your team built on top of Salesforce B2B Commerce come standard. Shopify lists companies, catalogs, net payment terms, PO numbers and easy reorders among its B2B features on the Basic, Grow, Advanced and Plus plans, and Shopify Plus adds direct company catalogs for customer-level pricing. Your ecommerce team can make configuration changes in hours rather than waiting six weeks for a developer slot.

Your ERP connection stays intact. Whether you are running NetSuite, SAP, or Microsoft Dynamics, Uncap builds a real-time integration to Shopify Plus as part of the migration. Orders, inventory, pricing, and customer accounts remain synchronized. You replace the storefront and the pricing model. Your operations backbone does not change.

Most migration services export your SFCC product catalog, import it into Shopify, and consider the job done. For a B2B operation where the real complexity lives in customer pricing structures, Experience Cloud configurations, Salesforce integration dependencies, and payment term workflows, that is not a migration. Uncap audits every SFCC workflow and every Salesforce integration point in your environment, designs the Shopify Plus architecture that replicates your current capabilities without SFCC's overhead, builds or transitions your ERP connections, and executes a go-live strategy that keeps your buyers ordering without disruption.

We know where migrations from enterprise platforms create unexpected complexity and we build the remediation into the project plan before work begins.

The migration is the foundation.

Once your B2B operation is live on Shopify Plus, Uncap Products drive what comes next. Uncap Quotes handles complex pricing and quote workflows without a separate CPQ tool. Uncap Portal gives trade accounts a self-serve home on Shopify: catalogs, pricing, reorders, invoices, and users, so buyers help themselves and reps stop fielding the same requests.

Your new Shopify Plus storefront is designed for wholesale from day one: gated access, company accounts, customer-specific pricing, private catalogs, net payment terms, and a buying experience that works the way your B2B customers actually order. No Salesforce developer dependency. No consulting engagement for standard wholesale configuration.

We audit every Salesforce connection in your current stack: CRM, Order Management, Marketing Cloud, and any custom Salesforce integrations. Where Salesforce CRM stays in use, we build a clean Shopify-to-Salesforce CRM connection so customer and order data remain synchronized. The transition is documented before any work begins. No integration is left unaddressed.

We build a real-time, bidirectional integration between Shopify Plus and your ERP, including NetSuite, SAP, and Microsoft Dynamics. Orders placed in Shopify are immediately visible in your ERP for fulfillment. Inventory, pricing, and customer account data sync continuously. The batch sync that left your storefront running hours behind your warehouse is replaced with a live connection.

Every customer-specific price, tiered discount, volume schedule, and net payment term from your Salesforce B2B Commerce configuration is mapped and rebuilt in Shopify Plus. Credit limits are scoped in discovery, so you know before launch how they will work on Shopify. Your buyers log in on launch day and see their correct price, their terms, and their catalog. Nothing is reset. Nothing needs to be manually reconfigured post-launch.

Every product, every order history, and every customer account moves from SFCC to Shopify Plus with complete data integrity. We implement 301 redirects across your full URL structure before go-live so your organic search rankings carry through to launch.

Both stores run in parallel until your Shopify Plus environment is fully validated. Your Salesforce Commerce Cloud store continues taking orders during the entire migration. Your cutover is a coordinated event your team controls, not a hard switch that puts revenue at risk.

Uncap is a Shopify Platinum Partner, on Shopify since 2013, with 380+ storefronts launched on Shopify across manufacturing, distribution, and wholesale. Enterprise platform migrations with complex integration transitions are a core capability.

Moving off SFCC's GMV-based pricing to Shopify Plus pricing is one of the highest-return technology decisions a B2B operation can make as wholesale volume grows. The cost difference is demonstrable at your current GMV, not theoretical.

We understand how Salesforce Commerce Cloud actually works. We know SFCC's data model, Experience Cloud architecture, Salesforce B2B Commerce configuration patterns, and how they map to Shopify Plus's native B2B infrastructure. You will not spend the first month explaining your current stack to us. We audit it as part of the migration scope.

The math is clear. The migration is achievable.

Talk to our team. We will review your current Salesforce Commerce Cloud environment, map every integration point, and give you a side-by-side cost comparison, what you are paying today versus what Shopify Plus actually costs at your GMV.