CASE STUDY · FARMERS DEPOT
Farmers Depot
Unified Commerce on Shopify & Microsoft F&O Integration
Updated
Uncap migrated Farmers Depot to Shopify and built a Shopify Plus B2B storefront with an ERP integration to Microsoft Dynamics 365 F&O, which stays the system of record for products, companies, pricing and inventory. Farmers Depot is a Canadian retailer of livestock farming supplies, and its store serves 14,528 customers across 13,046 companies, each of whom logs in and sees their company's price.
The build ERP stays in charge.
Shopify Plus B2B is the customer-facing storefront; Microsoft Dynamics 365 F&O stays the system of record for products, companies, pricing, and inventory. APPSeCONNECT middleware keeps the two in sync, and Shopify Flow, metafields, and custom theme work extend Shopify's native B2B features to match how Farmers Depot actually sells.
ERP as the single source of truth
Products, companies, pricing, and inventory live in Dynamics 365 F&O. Shopify renders them; nothing is managed twice.
Middleware, not custom pipes
APPSeCONNECT handles the two-way synchronization, monitored automatically so failures surface before customers see them.
Company pricing catalogs
About 10 catalogs with catalog-aware volume discounts. Every buyer logs in and sees their company's price, storewide.
Metafield-driven merchandising
Product badges and storefront behavior run on metafields, so the team changes merchandising without a developer.
The scale in numbers.
Automation instead of admin.
Shopify Flow replaced the manual work around the sync. The operational risks that come with a 13,000-company integration, sync failures, wrong catalog assignments, duplicate companies, inconsistent inventory policies, are watched and corrected by workflows instead of people.
- Company onboarding configured automatically
- Customers tagged by payment terms
- Inventory policies updated on lifecycle changes
- Duplicate companies detected and flagged
- Pricing catalogs validated on assignment
- ERP sync failures monitored with notifications
The project turned Shopify Plus into a robust B2B platform tightly integrated with the ERP. Data synchronizes automatically, every company sees its own pricing, and the business runs day to day with minimal manual intervention.
Uncap delivery team
Best fit when this applies
This build fits distributors and suppliers that sell to thousands of business accounts on company pricing. It applies when:
- Each customer company buys from its own pricing catalog, with volume discounts.
- Your ERP, such as Dynamics 365 F&O, has to stay the system of record for products, companies, pricing and inventory.
- Buyers should only purchase after logging in to a company account.
- Onboarding, catalog assignment and sync monitoring take too much manual work.
If that sounds like your operation, see how Uncap approaches Shopify and Dynamics 365 Finance and Operations.
Answers, before you ask.
What did Uncap build for Farmers Depot?
Uncap migrated Farmers Depot to Shopify and delivered a unified commerce setup with Microsoft Dynamics 365 Finance and Operations ERP integration.
What systems were integrated with the Farmers Depot store?
The Shopify storefront was integrated with Microsoft Dynamics 365 F&O, the company's ERP system.
What did the project improve?
The migration and ERP integration improved scalability, operations, and B2B performance for Farmers Depot.
How many B2B customers does the Farmers Depot store serve?
The store serves 14,528 customers buying under company accounts, across 13,046 companies with catalog and pricing relationships. Purchasing is 100% login-required, with about 10 company-specific pricing catalogs and catalog-aware volume discounts.
How does Shopify stay in sync with Dynamics 365 F&O?
APPSeCONNECT middleware handles two-way synchronization between Shopify Plus and Microsoft Dynamics 365 F&O, which stays the system of record for products, companies, pricing and inventory. 1,351 products are synchronized from the ERP, and Shopify Flow monitors ERP sync failures with notifications.
What does Shopify Flow automate for Farmers Depot?
Shopify Flow handles company onboarding configuration, customer tagging by payment terms, inventory policy updates on lifecycle changes, duplicate company detection, pricing catalog validation on assignment, and ERP sync failure monitoring with notifications.
Across the platform
Dynamics 365 Finance and Operations
Finance and Operations is the enterprise end of the Dynamics line. Multiple legal entities, financial dimensions on every transaction, trade agreements that resolve a price from a hierarchy rather than a field, and a credit management module that decides whether an order ships at all. It is a serious system, and it is running the commercial rules your business actually operates on.
Agriculture and Farming
Your growers do not order the way anyone else's customers order. They order in a two week window, against a price that was negotiated in December, on terms that settle after harvest, for a product that has to be in the yard before the ground is ready. Miss that window and the order does not move to next month. It moves to the supplier down the road who could take it.
