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UC.CASE.05 AGRICULTURE · B2B CATALOG · 2026

CASE STUDY · FARMERS DEPOT

Farmers Depot

Unified Commerce on Shopify & Microsoft F&O Integration

UC.WORK · FARMERS-DEPOT ↳ Scroll to explore
01 / Case study

Shopify migration for Farmers Depot with seamless Microsoft Dynamics 365 F&O ERP integration, improving scalability, operations, and B2B performance.

Farmers Depot B2B storefront on Shopify
Farmers Depot product catalog with company pricing
Farmers Depot category browsing experience
Farmers Depot product detail page
Farmers Depot checkout and account experience
UC.CASE.05 · SECTION 01 / 04
02 / The build / ERP stays in charge.

The build ERP stays in charge.

Shopify Plus B2B is the customer-facing storefront; Microsoft Dynamics 365 F&O stays the system of record for products, companies, pricing, and inventory. APPSeCONNECT middleware keeps the two in sync, and Shopify Flow, metafields, and custom theme work extend Shopify's native B2B features to match how Farmers Depot actually sells.

01

ERP as the single source of truth

Products, companies, pricing, and inventory live in Dynamics 365 F&O. Shopify renders them; nothing is managed twice.

02

Middleware, not custom pipes

APPSeCONNECT handles the two-way synchronization, monitored automatically so failures surface before customers see them.

03

Company pricing catalogs

About 10 catalogs with catalog-aware volume discounts. Every buyer logs in and sees their company's price, storewide.

04

Metafield-driven merchandising

Product badges and storefront behavior run on metafields, so the team changes merchandising without a developer.

UC.CASE.05 · THE BUILD / ERP STAYS IN CHARGE. 02 / 04
03 / The scale / in numbers.

The scale in numbers.

1.4k
Products
1,351 synchronized from the ERP
14.5k
Customers
14,528 buying under company accounts
13k
Companies
13,046 with catalog and pricing relationships
~10
Pricing catalogs
Company-specific, with volume discounts
100% login-required purchasing 2-way ERP synchronization Shopify Flow automation Metafield merchandising Catalog-aware pricing Automated sync monitoring 100% login-required purchasing 2-way ERP synchronization Shopify Flow automation Metafield merchandising Catalog-aware pricing Automated sync monitoring 100% login-required purchasing 2-way ERP synchronization Shopify Flow automation Metafield merchandising Catalog-aware pricing Automated sync monitoring
UC.CASE.05 · THE SCALE / IN NUMBERS. 03 / 04
04 / Automation / instead of admin.

Automation instead of admin.

Shopify Flow replaced the manual work around the sync. The operational risks that come with a 13,000-company integration, sync failures, wrong catalog assignments, duplicate companies, inconsistent inventory policies, are watched and corrected by workflows instead of people.

  • Company onboarding configured automatically
  • Customers tagged by payment terms
  • Inventory policies updated on lifecycle changes
  • Duplicate companies detected and flagged
  • Pricing catalogs validated on assignment
  • ERP sync failures monitored with notifications

The project turned Shopify Plus into a robust B2B platform tightly integrated with the ERP. Data synchronizes automatically, every company sees its own pricing, and the business runs day to day with minimal manual intervention.

Uncap delivery team
UC.CASE.05 · AUTOMATION / INSTEAD OF ADMIN. 04 / 04
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