Shopify B2B Commerce for Agriculture Suppliers, Input Distributors and Farm Co-ops

That is the real test of an agriculture ecommerce platform, and it is not a test most platforms are designed to pass. Uncap builds Shopify commerce for agriculture suppliers, input distributors, equipment dealers and farm co-ops: grower accounts that carry their own negotiated pricing and credit position, pre-season commitment programs that run as a recorded workflow instead of a spreadsheet, parts ordering that works the way a farmer actually identifies a part, and an ERP connection that holds up during the eight weeks of the year when everything happens at once.

Uncap is a Shopify Platinum Partner, on Shopify since 2013, with 380+ Shopify stores launched.

Most commerce platforms treat a season as a campaign. Agriculture treats a season as the entire business. Ninety percent of the year's revenue can land inside two compressed windows, and the platform is either built for that concentration or it is not.

What that concentration exposes is not usually traffic capacity. It is the gap between what the ERP knows and what the storefront shows. A grower logs in during planting week, sees availability that was accurate at 2 a.m., and commits to a quantity that is already spoken for. Your team finds out when the load is being staged. In a flat month that is an annoying phone call. In the third week of April it is a customer who plants someone else's seed next year.

Pre-season pricing, volume tiers, early-pay incentives, co-op member rates, program discounts tied to committed acres. These are not discounts applied at the end. They are the price, and they are different for every account.

When the storefront cannot hold that structure, the business has three bad options: show list price and let the rep correct it after the fact, hide pricing behind a call, or run the wholesale side off the platform entirely. All three push ordering back onto the phone, which is exactly the cost the platform was supposed to remove.

An equipment parts buyer almost never starts with a SKU. They start with a machine, a model, sometimes a serial plate, and a picture in their head of where the part sits in the assembly. The search box is useless to them. A parts book is not.

This is where the build is decided. For a farm equipment parts business, the catalog question comes before the platform question: the product data model, the search and filter engine, and whether fitment lives in the platform, a PIM or custom middleware decide whether a buyer finds the part. The right partner is the one who can prove they have handled fitment-style catalogs, not just generic B2B pricing.

That is a fair test, and it is worth holding any partner to it, including this one.

Deferred billing against harvest, seasonal credit limits, pre-pay balances drawn down across a season, program enrollment that changes what an account is allowed to buy. This is a lending relationship as much as a selling one, and it sits in the ERP where it belongs. The storefront's job is not to reinvent it. The storefront's job is to reflect it accurately at checkout, every time, without a human in between.

Restricted Use Pesticides require verified applicator credentials. That gate has to hold for the accounts it applies to and stay invisible to everyone else. Handled at the account level it is invisible infrastructure. Handled as a storewide rule it becomes friction for buyers who never needed it, or exposure on the accounts that did.

An agriculture business needs fitment-style catalog intelligence and deep ERP-driven pricing. Both live in the integration and catalog layer that sits on top of the commerce platform, which makes the implementation, not the platform, the deciding factor.

That layer is what Uncap builds. Uncap Connect is a Shopify-embedded app that syncs ERP pricing, inventory, customer accounts and orders directly to Shopify, built against Shopify's own B2B APIs rather than sitting outside the platform as a translation layer.

Uncap built Farmers Depot on Shopify Plus B2B, integrated with Microsoft Dynamics 365 Finance and Operations. The published architecture is the point:

The ERP stays the system of record, and that is deliberate. Products, companies, pricing and inventory live in Dynamics 365 F&O. Shopify renders them. Nothing is managed twice.

The published scale of that build: 14,528 customers buying under company accounts, 13,046 companies with catalog and pricing relationships, about ten company-specific pricing catalogs with catalog-aware volume discounts, 1,351 synchronized products, and login-only purchasing. Every buyer logs in and sees their own company's price, storewide.

The operational half matters just as much. Shopify Flow handles company onboarding, tags customers by payment terms, updates inventory policies on lifecycle changes, detects and flags duplicate companies, validates pricing catalogs on assignment, and monitors ERP sync failures with notifications. At thirteen thousand companies, sync failures and wrong catalog assignments are not hypothetical. They are watched by workflows instead of by people.

Thirteen thousand company records with individual pricing relationships is the answer to whether Shopify holds up under agricultural account complexity. It is in production.

For equipment parts, Uncap Diagrams lets a buyer click the part they need straight off the schematic and add it to the cart, no part number required. Clickable hotspots map to live SKUs. Assembly trees let a buyer drill from assembly to sub-assembly to part. Fitment-aware filtering narrows by model, year or assembly. Diagram import brings in existing schematics and maps the callouts, which matters because most parts businesses already own the books and have been quoted six figures to digitize them.

That last capability is worth dwelling on. Parts-book digitization is not a separate project here: it is a documented feature of a shipped Uncap product.

Uncap built a comparable system for Scooterworks, where shoppable diagrams sit alongside a custom year, make and model search, with the ERP feeding inventory, pricing and product information.

Serial lookup on ag equipment, where a buyer starts from the serial plate, is built during implementation. So is supersession handling. Neither is published on any Uncap product page, so where an ag equipment business needs them, they are built on top of the diagram and fitment engine and priced as scoped items.

Irrigation equipment sells differently from crop inputs. The same distributor often serves farm dealers buying pivot parts, drip, pumps and filtration and landscape irrigation contractors buying heads, valves and controllers, and either buyer can order a system that will not run hydraulically. Compatibility rules, a quote path for pump sizing and an equipment registry for the installed base are what make that catalog work online. See ecommerce for irrigation distributors and manufacturers.

Grower accounts with their real pricing. Negotiated rates, volume tiers, co-op member pricing, program discounts and pre-pay rates are enforced at checkout, not displayed as a suggestion and corrected afterward. Account-level credit limits and payment terms are applied automatically.

Pre-season commitment programs as a recorded workflow. Pre-season negotiation, program enrollment and volume commitments are built during implementation as recorded workflows on Uncap Portal, which provides real multi-user accounts with roles and permissions, and budgets, approvals and limits per user. The spreadsheet and email chain becomes a traceable process the sales team can see while the season is still open.

Configured products. Uncap Quotes lets buyers configure and price themselves against their own negotiated terms, and an approved quote becomes a Shopify cart and order in a single click. The rules for a blended input or a multi-component order are built during implementation on top of Quotes. For routine configurations, reps step in only to approve exceptions.

Quoting that survives a season of revisions. Uncap Quotes runs the full configure, price, quote workflow inside the Shopify admin, with negotiated prices, tiers and volume breaks applied automatically, approvals routed to the right approver, revisions that keep the version history, and an approved quote converting to a Shopify order in one click. When a pre-season quote is revised four times between December and March, the history is the record.

Diagram-based parts ordering. Clickable hotspots on schematics mapped to live SKUs, assembly trees, fitment-aware filtering by model, year or assembly, and import of existing schematics with callout mapping.

ERP integration where the ERP stays in charge. Uncap Connect syncs pricing, inventory, customer accounts and orders between Shopify and the ERP. Thirteen integrations are published, covering Microsoft Dynamics including Finance and SCM, Epicor, Infor, NetSuite, SAP, Oracle, Sage, Acumatica, Odoo, QuickBooks, Fishbowl, Cin7 and Syspro.

Compliance gating at the account level. Restricted Use Pesticide products gated to accounts with current verified applicator credentials on file, configured by account type so the gate holds where it applies and stays out of the way where it does not.

A named agriculture build, with published numbers. Farmers Depot is on the site with its architecture and its scale documented. Thirteen thousand companies, ten pricing catalogs, an ERP that stayed the system of record. Ask any other partner for the equivalent page.

Diagram import is not a promise, it is a product. Bringing in existing schematics and mapping their callouts is a shipped Uncap Diagrams feature, with a comparable implementation live at Scooterworks.

The integration layer is the thing being sold. The integration and catalog layer is where agriculture projects succeed or fail. Uncap sells that layer as the product, embedded in Shopify, built against Shopify's B2B APIs.

Scoped and priced before the build. The Uncap Blueprint is a paid discovery engagement that maps the channel architecture, ERP integration requirements, compliance configuration and pricing model before any build begins. You leave with a complete architecture and build plan whether you build with Uncap or with someone else.

Related pages: Machinery and Equipment for parts-heavy equipment dealers whose catalogs are diagram-driven rather than input-driven, and Industrial Supply and MRO for the consumable and maintenance side of a farm operation.

Specialist pages for individual input and parts categories: crop protection chemicals, where restricted use sales depend on the applicator's certification and the catalog follows state product registration; fertilizer and soil amendments, priced per pound of nutrient and shipped by the ton, tote or bag; feed and nutrition, where feed containing a VFD drug releases only against a matching, in-date VFD; tractor and implement parts, checked against the serial number break, hitch category and PTO; and irrigation and water systems.

Bring the awkward version of the problem. The pricing structure nobody wants to document. The pre-season program that lives in one person's spreadsheet. The parts books in a filing cabinet. The ERP that everyone agrees is the system of record right up until someone needs an exception.

Talk to Our Experts, or start with a Blueprint if what you need first is an architecture you can take to your board, your ERP vendor, or another agency.