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The Operators Roundtable № 03

Breaking ground on B2B. A virtual roundtable for building materials and construction supplies operators.

A ninety-minute working session on building e-commerce for construction supplies. One firsthand account, one live Blueprint breakdown, one executive scorecard you keep.

Limited to ~12 operators · application-based · free to attend
Date Aug 20, 2026
Time 10:30-12:00 CT
Format Live on Zoom
Industry Construction Supplies
Hosted by
  • Roofing
  • Lumber & Framing
  • Cabinetry
  • HVAC
  • Electrical
  • Plumbing
  • Doors & Windows
  • Flooring
  • Drywall & Insulation
  • Fasteners & Hardware
  • Concrete & Masonry
  • Paint & Coatings
  • Siding
  • Tile & Stone
  • Countertops
  • Lighting
  • Tools & Equipment
  • Decking & Railing
  • Gutters & Drainage
  • Millwork & Trim
01What you leave with

Ninety minutes. Three things you actually use.

The playbook

A Firsthand Account

An operator walks the real sequence from fax and phone orders to online, what they changed first and what they would never repeat.

On screen

A Live Blueprint Breakdown

A live blueprint of what modern B2B commerce looks like, pulled apart on screen, with a chance to win a free Blueprint of your own.

The takeaway

An Executive Scorecard You Keep

A one-page scorecard of the moves that matter most for your business, ranked by priority so you know exactly what to fix first.

02Who's at the table

Practitioners, not panelists.

A small group by design. Everyone in the room has shipped commerce in this industry or is about to.

Denis Dyli
Founder & Principal, Uncap

Leads Uncap's commerce practice and runs the live teardown: ERP sync, quoting, and configurable products, on screen.

Ryan Muir
Managing Director, Uncap

Fifteen years unifying commerce for operator-led distributors and manufacturers. Hosts the room.

Jordan Yeats
B2B Commercial Leader, Shopify

Brings the platform view on where Shopify B2B is headed for construction supplies operators.

Kurt Jones
President, Jones & Sons

The peer who did it. Took a construction-supplies business from fax and phone orders to online, start to finish.

03Run of show · 90 minutes

The agenda

Thu · Aug 20, 2026 · 10:30-12:00 CT
10:30 5 min

Welcome & the room

Quick round of who's here and what you came to solve. We set the ground rules: it's a working session, questions welcome throughout.

10:35 30 min

A Live Blueprint Breakdown

A live blueprint of what modern B2B commerce looks like: ERP sync, quoting, and configurable products, pulled apart on screen. Opt in to win a free Blueprint.

11:05 15 min

The Vision of B2B Commerce

Shopify on where B2B is going and the investment behind unified commerce, straight from the platform team.

11:20 20 min

An Executive Scorecard You Keep

We build the one-page executive scorecard together and pressure-test the single thing to fix first, ranked by priority and need. Open Q&A.

11:40 15 min

A Firsthand Account

An operator who did it walks the real sequence: from fax and phone orders to online, start to finish. What they changed first, what they'd never repeat.

11:55

Close

Leave with the scorecard, the recording, and a warm intro to everyone else in the room.

04Who this is for

Built for the people who run it.

This is a room for decision-makers in building materials and construction supplies: people accountable for revenue, margin, and the systems underneath.

OwnersOperatorsCEOCOOExecutives
Distribution Multi-location distributors moving building materials at volume.
Manufacturing Makers selling direct and through dealers, with configurable SKUs.
Brands Building-products brands going direct without breaking the channel.
~12 seats. Because it only works small. We review every application to keep the room right.
05Apply to attend

Claim one of twelve seats.

Tell us a little about your operation. We review every application and confirm your seat by email within two business days.

  • Free to attend
  • Live on Zoom · recording sent after
  • The one-page scorecard is yours to keep
What best describes you?

Application-based · ~12 seats · we reply within 2 business days

Apply for your seat