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Shopify agency / Grand Rapids, Michigan

Shopify B2B Agency in Grand Rapids

For manufacturers, distributors and wholesalers in the Grand Rapids-Wyoming-Kentwood metro, from office furniture makers to machinery shops, Uncap designs and builds Shopify B2B stores as a Chicago-based Shopify B2B agency and Shopify Platinum Partner. Uncap's team, based at its Chicago headquarters, travels on site for kickoff and key milestones, with ERP integration scoped into the build.

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Uncap builds Shopify B2B stores for manufacturers, distributors and wholesalers in the Grand Rapids-Wyoming-Kentwood metro. It is a Shopify Platinum Partner, headquartered in Chicago. This page sets out what federal data says about the metro's office furniture and manufacturing base, what Shopify B2B includes on each plan, how quoting and ERP integration fit in, and what a project costs and how long it runs.

Office furniture in the Grand Rapids-Wyoming-Kentwood numbers

According to the Bureau of Labor Statistics Quarterly Census of Employment and Wages (QCEW), the Grand Rapids-Wyoming-Kentwood, MI metro averaged 76 private office furniture (including fixtures) manufacturing establishments in 2024. Their establishment location quotient was 7.39, which means office furniture plants made up 7.39 times as large a share of the metro's establishments as they do nationally.

BLS suppresses the employment figure for this industry in the metro, so the count here is establishments, not jobs. The wider furniture and related products group follows the same pattern in the 2024 data: 124 establishments, an establishment location quotient of 2.96, and no published job count.

The metro covers five counties. In the federal delineation of July 2023, published by the Census Bureau, Kent County is the central county and Barry, Ionia, Montcalm and Ottawa counties are outlying counties. The companion Census list of principal cities names Grand Rapids, Wyoming and Kentwood for this metro. Holland is not part of it. The same file counts the Holland, MI area, in Allegan County, as its own micropolitan area, linked to Grand Rapids only through the larger Grand Rapids-Wyoming, MI combined statistical area. Uncap works with businesses across the United States, so the metro line only matters for the statistics.

If you make office furniture and sell to dealers, designers or facility buyers, your online ordering has to hold the detail that sits in your quotes today, such as finishes, fabrics, lead times and account pricing. Uncap's page on Shopify B2B for furniture manufacturers and contract furnishing dealers goes through that catalog work in detail.

A manufacturing metro, with machinery and metal behind it

Manufacturing carries far more weight in Grand Rapids-Wyoming-Kentwood than it does nationally. QCEW counts 2,144 private manufacturing establishments in 2024, employing an average of 113,741 people, and manufacturing's share of local jobs was 2.32 times its national share.

Two supporting industries carry real weight in the same 2024 data:

  • Machinery manufacturing: 360 establishments and 12,402 jobs, with an employment location quotient of 2.92.
  • Fabricated metal product manufacturing: 436 establishments and 12,391 jobs, with an employment location quotient of 2.24.

The monthly BLS survey has newer figures. Its Current Employment Statistics series for the metro, not seasonally adjusted, shows 110,400 manufacturing jobs and 605,100 total nonfarm jobs in September 2026. Both numbers are preliminary. The monthly survey and QCEW measure employment in different ways, so read each figure on its own terms.

Wholesale shows up in jobs. QCEW counts 1,352 private wholesale trade establishments with 33,664 jobs in 2024, and wholesale trade's share of local jobs was 1.43 times the national share. For September 2026, the same monthly series counts 33,700 wholesale trade jobs, again preliminary and not seasonally adjusted. Within wholesale, the wholesale trade agents and brokers category had 3,755 jobs and an employment location quotient of 1.99.

For machinery builders and metal shops that sell replacement parts or configured equipment, Uncap's machinery and equipment page covers that kind of catalog.

Chicago-based, on site in West Michigan for the milestones

Uncap has no Grand Rapids office. Uncap's team, based at its Chicago headquarters, travels on site for kickoff and key milestones. The headquarters address is 8770 West Bryn Mawr Ave, Suite 1300, Chicago, IL 60631.

If you are deciding whether your Shopify developer has to be based in Grand Rapids, here is how Uncap handles it. The team building your store works from Chicago and comes to your building for kickoff and again for the milestones you agree on together.

It helps to plan the kickoff around the visit. Get the people who own pricing, the product catalog, customer service and the ERP into one room on that day. Bring your current price lists, a sample of real orders, and the version of the ERP you run.

Between visits, the work follows a scope set in advance. Each build is fixed scope, and its timeline and budget are agreed before work starts. You see what will ship, when, and at what price before design or development begins.

Shopify B2B on standard plans for a furniture or parts catalog

Plus is optional for B2B on Shopify. Shopify's B2B features are available on the Basic, Grow, Advanced and Plus plans, so a manufacturer can start wholesale ordering on a standard plan.

The difference between plans is scale. Below Plus, a store gets up to 3 active catalog assignments across active B2B markets, according to Shopify's help center, and Plus has no such limit. Map your price structures against that limit before you choose a plan. A furniture maker with separate pricing for dealers, designers and contract buyers will reach it faster than a parts shop with one trade price list.

Two checkout facts belong in the same decision:

  • Shop Pay: it does not work with B2B checkout. Shopify lists Shop Pay, Shop Cash and Shop Pay Installments as payment methods that are incompatible with Shopify B2B.
  • Deposits: Shopify's help center states, "Deposit requirements are available only on the Shopify Plus plan." If large custom orders are paid partly up front today, that one line can settle the plan question.

For buyers on account, Shopify defines the setting this way: "Payment terms define how long a company has to pay for an order." Set those terms to match what your invoices already say, so the store and your accounts receivable team agree.

Uncap's Shopify for manufacturers page goes further into catalogs, pricing and ordering for companies that make what they sell.

Dealer quotes, trade portals and the ERP behind them

Three jobs sit around the storefront, and Uncap's products and integration work cover each one:

  • Quotes: Uncap Quotes turns your catalog into instant, account-specific quotes. Buyers configure and price on their own and then check out, so reps are not rebuilding the same quote in a spreadsheet. Once a buyer approves a quote, one click turns it into a Shopify order.
  • Trade accounts: Uncap Portal gives each dealer or trade account its own self-serve area on Shopify for catalogs, pricing, reorders, invoices and users, which keeps routine requests off your reps' desks.
  • ERP: Uncap Connect starts at $8,000 for onboarding and then a flat $390 per month. Which route an integration takes, Uncap Connect or a managed integration, depends on the ERP.

Thirteen ERP and back-office vendors are on Uncap's integration list, from Acumatica, Cin7 and Epicor through Microsoft Dynamics, NetSuite and Oracle to Sage, SAP and Syspro. The integrations page lists all 13, with separate pages for many individual versions. For a specific ERP and the depth of sync your operation needs, the Uncap team confirms fit directly.

Before the first ERP conversation, write down which system and version you run, where customer-specific prices are kept, and what buyers check before they order, such as stock, lead time or order status. Those answers shape the integration plan and the cost.

Nothing moves the system of record away from your ERP. Shopify becomes the place where trade buyers see their prices and place orders, and the integration keeps the two in agreement on the data you choose to share between them.

The project in order: plan, build or migrate, launch

A project starts as a new store or as a move from another platform. Both run in the same order.

  1. Start with Uncap Blueprint if you want a plan before you commit. Uncap Blueprint takes four weeks at a fixed $7,500 and produces a plan for architecture, integrations and total cost of ownership that you keep. Blueprint is aimed at operators doing $5M+ in revenue, and its fee is credited 1:1 toward implementation if you go on to build.
  2. Agree the scope. You sign off on what ships, the timeline and the budget before build work begins.
  3. Kick off on site. Uncap's team, based at its Chicago headquarters, travels on site for kickoff and key milestones.
  4. Build or migrate. In Uncap's fixed-scope build, a senior team handles architecture, design, theme and app development, ERP and system integration, data migration with SEO redirects, and launch.
  5. Launch. Go-live is followed by hypercare, and the project is carried through to completion.

Timelines depend on where you start. A new build runs about 12 weeks from discovery to launch. A migration from another platform typically takes 10 to 16 weeks, and the median cutover is around 14 weeks. Adding B2B to a Shopify store you already run, so B2B and B2C share one store, takes 4 to 8 weeks.

If you are unsure whether to rebuild or migrate, count what you would lose by starting fresh: order history, customer accounts and the search rankings of your current product pages. A migration carries those over, with redirects for the old URLs.

Furniture and manufacturing work Uncap has delivered

Uncap has no published case study for a company in the Grand Rapids metro yet. The closest matches are by industry, and neither client is in Michigan.

  • Vermont Woods Studios: the company crafts handmade furniture from sustainably grown North American wood. Uncap migrated it from its 12-year-old custom-built website, with thousands of products, pages, categories and blogs, to Shopify Plus.
  • Kooks Headers and Exhaust: a performance automotive manufacturer with over 60 years behind it, which moved its retail and wholesale business onto one Shopify B2B and D2C store that Uncap built. The build integrates Infor Visual ERP and gives wholesale buyers secure portals with custom pricing. The case study reports 38% lower total cost of ownership from consolidating the tech stack.

On the review platforms, Uncap holds 5.0 on Clutch (77 reviews), 5.0 on Google (64) and 4.6 on Trustpilot (20). Clients describe the work in their own words on the testimonials page.

Uncap is a Shopify Platinum Partner, and its work centers on manufacturers, distributors and wholesalers. When you talk to the team, ask about past builds with a catalog and an ERP like yours.

Next step for a manufacturer in Kent, Ottawa or the outlying counties

On the first call, the topics are your catalog, your pricing and your ERP. It goes faster with the price lists you send to dealers, a few real orders, and the name and version of the ERP on the table. From there, the team can tell you which Shopify plan fits, whether Uncap Blueprint is worth doing first, and whether your project is a new build, a migration or B2B added to a store you already run.

Nothing about the first call commits you to a build. If you go ahead, the scope is written down first, with the timeline and budget agreed before the build starts. Furniture makers can use the same call to walk through finish and fabric options, and machinery or metal shops to walk through parts and configured equipment, so the plan reflects how your B2B buyers actually order.

Once the scope is agreed, Uncap's team, based at its Chicago headquarters, travels on site for kickoff and key milestones, whether you are in Grand Rapids, Wyoming, Kentwood or elsewhere in Kent, Ottawa, Barry, Ionia or Montcalm County.

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09 Common questions

Answers, before you ask.

Is there an Uncap team in Grand Rapids, or does it come from Chicago?

It comes from Chicago. Uncap is headquartered at 8770 West Bryn Mawr Ave, Suite 1300, Chicago, and works with businesses across the United States. For projects in the Grand Rapids-Wyoming-Kentwood metro, Uncap's team, based at its Chicago headquarters, travels on site for kickoff and key milestones. The timeline and budget for each project are fixed before work begins.

Do you work with companies in Wyoming, Kentwood, Ottawa County or Holland?

Yes. Wyoming and Kentwood are principal cities of the Grand Rapids-Wyoming-Kentwood metro, and Ottawa County is one of its five counties under the July 2023 federal delineation. Holland, MI is a separate micropolitan area in Allegan County, part of the wider combined statistical area. Uncap works with businesses across the United States, and for projects inside the metro its team travels on site for kickoff and key milestones.

Is a standard Shopify plan enough for B2B and a wholesale portal, or is Plus required?

A standard plan is enough. Shopify's B2B features are available on the Basic, Grow, Advanced and Plus plans. Below Plus, a store gets up to 3 active catalog assignments across active B2B markets; Plus has no such limit. Deposits are Plus-only, and Shop Pay does not work with B2B checkout. Map your price structures and payment needs against those facts before choosing a plan.

Our current site holds years of orders. Do we rebuild on Shopify or migrate it?

Migrate if your current store holds order history, customer accounts and product pages that rank in search, since a migration carries those over with redirects. A new build fits a first B2B store. With Uncap, a new build runs about 12 weeks from discovery to launch, and a migration from another platform typically takes 10 to 16 weeks.

What timeline should a Grand Rapids manufacturer expect for a Shopify B2B launch?

A migration from another platform typically takes 10 to 16 weeks, and Uncap's median cutover is around 14 weeks. A new build runs about 12 weeks from discovery to launch. Adding B2B to a Shopify store you already run takes 4 to 8 weeks. If you start with Uncap Blueprint, that planning step takes four weeks.

What are Uncap's published prices for a B2B project?

Uncap Blueprint costs $7,500 at a fixed price, takes four weeks, and the fee is credited 1:1 toward implementation. Builds are fixed scope, with the timeline and budget agreed before work begins. Uncap Connect, for ERP integration, starts at $8,000 for onboarding and then a flat $390 per month.

Our ERP holds the dealer pricing. Can the Shopify store work from it?

Uncap integrates Shopify with ERP and back-office systems from 13 vendors, including Epicor, Infor, Microsoft Dynamics, NetSuite, Sage, SAP, Acumatica and Syspro. The route depends on the system: Uncap Connect for some, a managed integration for others. For a specific ERP and the depth of sync your operation needs, the Uncap team confirms fit directly.

Can office furniture dealers get account pricing and quotes on our Shopify store?

Yes. Below Plus, Shopify B2B gives a store up to 3 active catalog assignments across active B2B markets, and Plus has no such limit. Uncap Quotes turns your catalog into account-specific quotes that buyers configure and price themselves, and an approved quote becomes a Shopify order in one click. Uncap Portal gives trade accounts a self-serve home for pricing, reorders and invoices.

Where can we check Uncap's reviews?

Uncap is rated 5.0 on Clutch from 77 reviews, 5.0 on Google from 64, and 4.6 on Trustpilot from 20. The testimonials page collects client reviews, and published case studies such as Vermont Woods Studios and Kooks Headers and Exhaust show the work itself.

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