CASE STUDY — RESCUE ESSENTIALS
Field gear, rebuilt for scale.
Placeholder dek: replatforming a field-gear retailer's wholesale and DTC storefronts onto one unified Shopify Plus build.
The Problem
Placeholder narrative: a fast-growing medical-training and tactical-gear retailer was outgrowing a storefront that couldn't keep pace with its catalog, its wholesale accounts, or its own order volume.
A patchwork storefront
Placeholder: years of one-off customizations made every new feature a multi-week engineering project.
Catalog without a home base
Placeholder: product data lived across spreadsheets and supplier feeds with no single source of truth.
Wholesale by email and phone
Placeholder: institutional buyers couldn't see live pricing or reorder online, so every order was re-keyed by hand.
The Solution
Placeholder: four coordinated moves, sequenced so the storefront never went dark for a single order.
Shopify Plus as the core
Placeholder: replatformed the full catalog onto Shopify, with company accounts and price lists native to checkout.
Wholesale, self-serve
Placeholder: account-gated pricing and quick-reorder for repeat institutional buyers, no more phone orders.
One catalog, one source of truth
Placeholder: consolidated product data into a single governed catalog, enriched once and published everywhere.
Search built for the catalog
Placeholder: tuned search and merchandising for SKU codes, kits, and cross-references, not just keywords.
The Results
The Stack
Placeholder: every system on this build is a partner we've certified against real order volume, not a science project.
Placeholder: company accounts, price lists, and checkout.
Placeholder: segmented retail and wholesale reorder flows.
Placeholder: fast, typo-tolerant search across the full catalog.
Placeholder: global CDN, WAF, and bot protection.
Placeholder quote — to be replaced with a real client quote once available.
Placeholder, Rescue Essentials
