CASE STUDY · RESCUE ESSENTIALS
Field gear, rebuilt for scale.
Placeholder dek: replatforming a field-gear retailer's wholesale and DTC storefronts onto one unified Shopify Plus build.
The Problem
Placeholder narrative: a fast-growing medical-training and tactical-gear retailer was outgrowing a storefront that couldn't keep pace with its catalog, its wholesale accounts, or its own order volume.
A patchwork storefront
Placeholder: years of one-off customizations made every new feature a multi-week engineering project.
Catalog without a home base
Placeholder: product data lived across spreadsheets and supplier feeds with no single source of truth.
Wholesale by email and phone
Placeholder: institutional buyers couldn't see live pricing or reorder online, so every order was re-keyed by hand.
The Solution
Placeholder: four coordinated moves, sequenced so the storefront never went dark for a single order.
Shopify Plus as the core
Placeholder: replatformed the full catalog onto Shopify, with company accounts and price lists native to checkout.
Wholesale, self-serve
Placeholder: account-gated pricing and quick-reorder for repeat institutional buyers, no more phone orders.
One catalog, one source of truth
Placeholder: consolidated product data into a single governed catalog, enriched once and published everywhere.
Search built for the catalog
Placeholder: tuned search and merchandising for SKU codes, kits, and cross-references, not just keywords.
The Results
The Stack
Placeholder: every system on this build is a partner we've certified against real order volume, not a science project.
Placeholder: company accounts, price lists, and checkout.
Placeholder: segmented retail and wholesale reorder flows.
Placeholder: fast, typo-tolerant search across the full catalog.
Placeholder: global CDN, WAF, and bot protection.
Placeholder quote — to be replaced with a real client quote once available.
Placeholder, Rescue Essentials
Answers, before you ask.
What did Uncap build for Rescue Essentials?
Uncap replatformed Rescue Essentials' wholesale and direct-to-consumer storefronts onto one unified Shopify Plus build.
What kind of business is Rescue Essentials?
Rescue Essentials is a medical training and tactical gear retailer serving both retail shoppers and wholesale accounts.
What systems make up the Rescue Essentials stack?
The build uses Shopify Plus as the commerce core, Klaviyo for lifecycle marketing, Algolia for search and discovery, and Cloudflare for CDN and security at the edge.
