Canon Medical
Systems one store, two buyers
Canon Medical Systems required a digital commerce ecosystem capable of serving both direct retail transactions (B2C) and high-value institutional healthcare purchasing (B2B). The project aimed to deliver a clean, dependable digital storefront without unnecessary custom codebase overhead, while integrating institutional-grade features.
Built for the
way healthcare buys.
The Who
Canon Medical Systems sells to two very different buyers: clinics and consumers buying standard accessories and supplies, and hospitals and healthcare systems procuring high-value equipment through formal approvals.
The Problem
High-ticket medical devices need negotiation, procurement approvals, and custom pricing that bypass standard checkout. Tax rules and non-profit exemptions vary by jurisdiction, B2B accounts needed consistent setup without manual data entry, and the full catalog had to move with zero data loss.
The Solution
Instant checkout for standard products, with capital equipment routed through a quote funnel built on Uncap Quote. Matrixify migrated the full catalog and records, Vertex automated tax and exemptions, and Shopify Flow applied B2B company defaults on approval.
The Results
A shorter quote-to-order cycle for procurement teams, error-free tax handling, a verified migration without operational delays, and standardized account setup, on a clean storefront that stays fast and reliable.
Unified
Commerce
Answers, before you ask.
A unified Shopify storefront serving direct B2C purchases and institutional B2B buying, with a request-for-quote funnel via Uncap Quote, automated tax compliance via Vertex, B2B account automation via Shopify Flow, and a full catalog migration via Matrixify.
Standard products and replacement supplies check out instantly. Capital equipment and specialized devices route through Uncap Quote on the product page, where procurement teams request quotes, negotiate, and convert approved quotes into payable orders.
Vertex Tax & Compliance calculates sales and use tax in real time across jurisdictions and supports tax-exempt healthcare systems, non-profit institutions, and educational facilities with automated exemption verification.
Shopify Flow applies default price lists, catalogs, net payment terms, and purchasing parameters to new or approved company profiles based on account tier, removing manual setup and human error.
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