Microfiber Wholesale
A robust tech stack to support their B2B ecommerce functionalities.
The Who
Microfiber Wholesale, a 75-year-old, family-owned business, has a longstanding history of offering premium cleaning and janitorial supplies for households, retailers and businesses. Towels, disinfecting mops, dusters, you name it. (It’ll even customize your cleaning supplies to spice things up in the supply closet!) With a longstanding reputation for quality and innovation, the company aspired to bring this tradition of excellence into the digital age.
The Problem
This time, Microfiber Wholesale needed to clean up a mess of its own. The existing website was based on a legacy platform and lacked the aesthetics and functionality apropos of a company of its standing, but the data and information needed to stay intact. It needed the digital equivalent of a deep clean!
The Solution
The legacy website was successfully migrated to Shopify Plus, and the functionality and design requirements were addressed to provide a much improved user experience. The new site not only reflected the quality of the brand, it significantly optimized Microfiber Wholesale’s online presence and dramatically increased traffic.
The Results
- A visually appealing, user-friendly, and functional website for the client.
- Migration of legacy platform to Shopify Plus
- Import of all website data, customer information and content.
- A stable and scalable solution for reaching B2B customers
- Achievement of all project objectives within the requested timeframe
Answers, before you ask.
What did Uncap build for Microfiber Wholesale?
Uncap migrated Microfiber Wholesale's legacy website to Shopify Plus, importing all website data, customer information, and content, and addressed the design and functionality requirements for a much improved user experience.
What kind of business is Microfiber Wholesale?
Microfiber Wholesale is a 75-year-old, family-owned business offering premium cleaning and janitorial supplies, such as towels, mops, and dusters, to households, retailers, and businesses, including B2B wholesale customers.
Why did Microfiber Wholesale leave its old platform?
The existing website ran on a legacy platform and lacked the aesthetics and functionality the company needed, while all of its data and information had to stay intact through the move.
What changed after the migration?
The new site gave Microfiber Wholesale a stable, scalable solution for reaching B2B customers, significantly optimized its online presence, and increased traffic, with all project objectives delivered within the requested timeframe.
