TotalBoat
TotalBoat new website offers smooth sailing for all its shoppers.
The Who
The marketplace for boating enthusiasts and DIYers, TotalBoat is a one-stop shop for the products and inspiration you need to be successful on the water. With a deep community centered around life on the water, TotalBoat needed a website which offered smooth sailing for all its shoppers, ambassadors and makers.
The Problem
Anchored in WooCommerce, the company’s previous website provided an underwhelming shopping experience. They also needed a more effective Search Engine Optimization Strategy to help mariners who were lost among the sea of online options.
The Solution
Uncap created a feature-rich and fully tailored Shopify Plus site for TotalBoat, incorporating things like a smart search bar and filters to help visitors more easily navigate uncharted waters (and product selections). A custom epoxy calculator made resin-selection a breeze, and native product comparison grids simplified shopping. Lastly, quick views provided shortcuts to all the short-on-time sailors.
The Results
- A reliable and scalable ecommerce site built on Shopify Plus
- Remarkably easy shopping experiences for both buyers and browsers
- A dynamic product comparison chart providing side-by-side view of products
- Universal search for fast navigation
Answers, before you ask.
What did Uncap build for TotalBoat?
Uncap created a feature-rich, fully tailored Shopify Plus site with a smart search bar and filters, a custom epoxy calculator, native product comparison grids, and quick views for faster shopping.
What platform was TotalBoat on before?
The previous website ran on WooCommerce and provided an underwhelming shopping experience, and the company also needed a more effective search engine optimization strategy.
What kind of business is TotalBoat?
TotalBoat is a marketplace for boating enthusiasts and DIYers, a one-stop shop for products and inspiration for life on the water, serving shoppers, ambassadors, and makers.
What changed after the replatform?
TotalBoat gained a reliable, scalable ecommerce site on Shopify Plus with easier shopping experiences, a dynamic side-by-side product comparison chart, and universal search for fast navigation.
