Shopify B2B on All Plans: What Wholesale Brands Need to Know
For years, native Shopify B2B was a Shopify Plus conversation. Company accounts, customer-specific pricing catalogs, net payment terms built into checkout: all of it required a Shopify Plus contract. If you wanted to run a real wholesale operation on Shopify without Plus, you either paid for a stack of third-party apps or accepted meaningful gaps in your buyer experience.
That changed on April 2, 2026.
Shopify opened its foundational B2B features to every paid plan. Basic, Grow, and Advanced now include native B2B capabilities at no additional cost, alongside Plus. For manufacturers, distributors, and wholesalers who have been holding off because the price point did not fit, this shift is worth understanding carefully, both what it covers and where the gaps remain.
Here is what actually changed, what it means for your operation, and where you still need more than Shopify ships out of the box.
On April 2, 2026, Shopify made it official: native B2B features are now included on its Basic, Grow, and Advanced plans, in addition to Plus. No extra fees. No additional subscription required.
This is a meaningful shift. Shopify has been building its native B2B toolkit steadily since 2022. Company accounts, customer-specific price lists, net payment terms, self-serve ordering portals, and Shopify Flow automations were all purpose-built for wholesale operations, but had been gated behind the Plus tier. The April announcement removed that gate for the foundational layer.
According to Shopify's official announcement, the expansion is about making wholesale commerce accessible to more merchants across their platform, not just those running high-volume enterprise operations.
If you are a mid-market distributor formalizing a buyer program, or a manufacturer building out a dealer portal, this matters more than it might look on first read.
All four paid Shopify plans now support native B2B selling. Basic ($39/month), Grow ($105/month), Advanced ($399/month), and Shopify Plus (starting at approximately $2,300/month) all include B2B features at no additional cost.
The distinction is not whether you get B2B access. It is how much of it you get. The foundational features are now available across the board. Some advanced capabilities still require Plus. For most wholesale businesses in the $2M to $20M revenue range, the foundational layer covers more ground than many operators expect.
Shopify's plan features comparison confirms that most B2B capabilities (companies, catalogs, net payment terms, self-serve ordering, and Shopify Flow automations) are available on every paid plan.
The features Shopify extended to Basic, Grow, and Advanced cover the core mechanics of a functional wholesale operation. Here is what you now get without Plus:
Company accounts. You can create company profiles for wholesale buyers, assign contact roles, and manage multiple locations under a single company. Buyers log in to a company-specific experience rather than a generic storefront.
Pricing catalogs. You can build customer-specific price lists and assign them to individual companies or company locations. On Basic, Grow, and Advanced, you get up to three active catalogs across all your B2B markets. For a manufacturer with two or three distinct pricing tiers (distributor, dealer, and direct), three catalogs is enough to get started.
Net payment terms. Net 30, net 60, and net 90 are all supported natively. Buyers can place orders and pay later, with terms enforced at checkout. No third-party app required.
Purchase order numbers. B2B buyers can enter a PO number at checkout. It comes through with the order in your Shopify admin. Standard requirement for virtually every wholesale account.
Self-serve ordering. Buyers log in, see their assigned prices, and place orders without a sales rep in the loop. For reorders and straightforward SKU purchases, this removes friction on both sides.
Shopify Flow automations. You can build automated workflows triggered by B2B order events: auto-tag companies, notify your team on large orders, or flag net-terms orders for review. All of it through Flow's no-code builder.
That is a real set of capabilities for a company launching a wholesale channel or bringing a buyer program off spreadsheets and phone calls and onto Shopify.
For wholesale operations that are just starting to formalize their B2B channel, the non-Plus feature set is now a serious starting point, not a workaround.
Shopify made the foundational layer available to everyone. The features that stayed on Plus are not trivial for larger or more complex wholesale operations.
Unlimited catalogs. On Basic through Advanced, you are capped at three active pricing catalogs. A distributor managing pricing for eight buyer tiers, or a manufacturer with separate programs for national accounts, regional dealers, and direct buyers, hits that ceiling fast. Plus removes it.
Dedicated B2B storefront. Plus merchants can build a separate storefront exclusively for B2B buyers, with a distinct URL, navigation, and checkout experience. On lower plans, B2B and direct-to-consumer (DTC) share the same storefront and URL.
Shopify Functions and checkout extensibility. On Plus, you can write custom checkout logic using Shopify Functions: enforce buyer-specific rules, add custom fields, build validation workflows, or handle edge cases in the checkout that Shopify Flow cannot cover. This is where complex wholesale operations get what they actually need at the checkout layer.
Vaulted credit cards. Plus supports vaulted payment methods for recurring B2B buyers, reducing friction on reorder cycles.
The honest read: if you are managing dozens of buyer accounts across multiple pricing tiers, running a dedicated wholesale storefront separate from your DTC channel, or building custom checkout logic for complex ordering rules, Plus is still the right plan. But for a manufacturer or distributor getting B2B commerce online for the first time, the lower plans now give you real tools to work with.
The April 2026 change has a practical implication for operators who have built workarounds.
If you have been using third-party apps to create customer-specific pricing, manage company logins, or enforce net terms at checkout, you now have options to simplify. Apps that handled those functions can potentially be replaced by Shopify's native layer. That is worth auditing before your next renewal cycle.
If you have been delaying a move to Shopify because you did not want to pay for Plus, the calculation has changed. A Basic or Advanced Shopify store now includes the features that previously justified the Plus upgrade for many wholesale operations.
What has not changed is the integration layer. Shopify B2B on every plan gives you the storefront and the buyer management experience. It does not sync your orders, pricing, or customer accounts with your enterprise resource planning (ERP) system. If you are running NetSuite, SAP, QuickBooks, or Microsoft Dynamics as your system of record, you still need a connector that keeps Shopify and your back office in sync.
That gap matters. Orders get lost when systems do not talk. Prices go out of sync when your ERP updates a customer tier and Shopify does not know about it for 24 hours. The operational complexity in wholesale does not live in the storefront layer; it lives in the integration, the quoting workflow, and the back-office sync.
Uncap has been building B2B Shopify implementations for manufacturers, distributors, and wholesalers since 2013, across more than 380 projects. The Shopify B2B expansion is a real step forward for the platform. The operations that run well are the ones that pair that foundation with the right tooling on top.
Shopify's native B2B is a strong foundation. It is not a complete wholesale commerce system for an operation with real order complexity. Here is where you still need more:
ERP integration. Shopify does not sync natively with NetSuite, SAP, Microsoft Dynamics, or most ERPs. If your pricing, inventory, and customer records live in a back-office system, you need a connector that keeps Shopify and your ERP in sync in real time. Orders placed on Shopify should create records in your ERP automatically. Price changes in the ERP should flow to Shopify catalogs without manual intervention. Uncap Connect is built specifically for this, native and embedded inside Shopify, with no separate middleware platform to manage.
Quoting and RFQ workflows. Shopify B2B has no native quote management. If your buyers request quotes before placing orders, if your reps build and send proposals, or if you negotiate pricing before confirming a sale, none of that happens inside Shopify's native toolset. You need a quoting layer on top. For context on how that workflow operates in practice, the Shopify B2B wholesale for suppliers article covers the common patterns.
Sales-assisted ordering. For B2B operations where reps take orders on behalf of buyers via phone, email, or direct conversation, the native Shopify admin is workable but limited. Reps need tools to manage conversations, build orders from those conversations, and track deals alongside the orders they create.
Multi-step order approvals. If your buyers have internal approval workflows (a purchasing manager who signs off before an order confirms), native Shopify does not have a multi-step approval layer built in.
These are not gaps in what Shopify built. They are the difference between a commerce platform and a complete wholesale commerce operation. The right infrastructure pairs Shopify's native B2B layer with integrations and tooling that handle the operational complexity above the storefront.
For most wholesale businesses in the $2M to $20M revenue range, yes. Shopify's native B2B on Basic or Advanced now covers enough to run a serious buyer program without the Plus price tag.
The specific scenarios where non-Plus B2B works well: you have two or three distinct pricing tiers, you are comfortable running B2B and DTC on the same storefront, your checkout needs are standard (net terms, PO numbers, company login), and your order volume does not require custom checkout logic.
The scenarios where Plus is still the right call: you need more than three pricing catalogs, you want a dedicated B2B storefront with its own domain and navigation, your checkout requires custom logic that goes beyond Shopify Flow, or you are operating at a scale where Plus's additional support tier and performance headroom justify the cost.
The question is not whether Shopify B2B is worth it. It is which level of Shopify B2B matches where your wholesale operation is today, and what you are building toward. If you want an honest read on that question, see how the Shopify Plus B2B updates have evolved the platform and where the current plan boundaries sit in practice.
The April 2026 change makes Shopify a more accessible B2B platform across the board. The storefront layer is more capable than it has ever been, and it is now available without a Plus contract.
What matters next is building the right operation on top of it. That means connecting Shopify to your ERP so orders and pricing stay in sync. It means building a quoting and rep workflow that fits how your team actually sells. It means designing a buyer experience that makes wholesale reordering as easy as checking out online.
As a Shopify Platinum Partner since 2013, Uncap has delivered more than 380 B2B commerce implementations for manufacturers, distributors, and wholesalers. If you want to understand what a Shopify B2B setup looks like for your specific operation (what plan you actually need, what integrations matter, and what to prioritize first), talk to our experts about building your wholesale channel on Shopify.
