E3 Spark Plugs
"Brilliant and very knowledgeable team. They are affordable, reliable and always accessible."
The Who
E3 Spark Plugs is on a mission to improve ignition. Whether it’s the fuel inside your car, truck or small engine, E3’s spark plug design revolutionized combustion for increased power, improved fuel efficiency and a reduction in hazardous engine emissions. In order to rev its sales engine, the company needed a global B2B website as leading-edge as its own technology.
The Problem
An outdated web platform meant slow load times, non-intuitive navigation and a lack of features were limiting growth. E3 needed more than a new paint job; a full replatforming and tricked-out user experience were necessary to power its omnichannel sales engine.
The Solution
Uncap delivered a Shopify site with embedded B2B technology for ultra speedy product discovery. A “Year-Make-Model” tool simplified the customer’s search process, and a cross-reference application made it easier to find replacement parts for competitor SKUs. Thanks to Shopify Markets, the company could now offer its innovative solutions abroad. And with Shopify’s native B2B ecommerce features and integrations, E3 is now able to offer group pricing for dealers and operate a truly omnichannel web store.
The Results
- A scalable ecommerce solution created on Shopify
- Improved site speed and performance
- Easier-to-navigate product catalogs and reference guides
- A modern user experience with custom search functionality for faster product discovery
- Omnichannel pricing and selling solutions
- A global store enabled by Shopify Markets
"Uncap Commerce is extremely efficient and does great work. They also provide great feedback and best practice advice! They are wonderful to work with! Todd Arey, Founder & CEO"
Answers, before you ask.
What did Uncap build for E3 Spark Plugs?
A Shopify store blending B2C and B2B commerce, replacing an outdated platform that suffered from slow load times, non-intuitive navigation, and a lack of features.
What custom features does the E3 store include?
A Year-Make-Model tool that simplifies product search, and a cross-reference application that makes it easier to find replacement parts for competitor SKUs.
How does the store handle B2B and international sales?
Shopify's native B2B features enable group pricing for dealers and omnichannel selling, while Shopify Markets enables the company to sell globally.
What results came from the project?
A scalable Shopify store with improved site speed, easier-to-navigate product catalogs and reference guides, custom search for faster product discovery, and omnichannel pricing and selling.
