Kodo Kids
A hybrid B2B/B2C storefront for their children's educational collection.
The Who
Founded with a focus on early childhood education, Kodo designs play-based learning tools that foster curiosity and creativity in young learners. Its products blend hands-on exploration with educational principles, aiming to enrich classroom experiences and support educators. In order to expand its reach and serve more families, Kodo needed an ecommerce website as interactive and growth-minded as its offerings.
The Problem
Providing educational tools for both families and institutions, Kodo sought a platform that could blend the functionalities of B2B and B2C websites. With its inventory management system, CRM solution and website disconnected, putting the technology building blocks together was a critical step towards success. And just like the design of their products, the user experience needed to be world class.
The Solution
Uncap delivered a Shopify site marrying the capabilities of modern consumer and B2B websites, including custom upselling and cross-selling features, easy-to-navigate catalogs and flexible payment terms. Additionally, all components of Kodo’s ecommerce technology stack were seamlessly integrated, and the existing customer and company data was fully migrated. The outcome was a true masterclass in education-focused ecommerce.
Th Results
- Full integration of Hubspot CRM, Unleashed ERP and Shopify Plus
- Tailored checkout experience with improved order tracking and analytics
- Custom functionalities to improve AOV with a unique product add-on feature
- Best-in-class B2B user experience with catalogs and net payment terms
- User experience and site design reflecting the brand’s unique personality and values
- Flawless transfer of existing site data





Answers, before you ask.
What did Uncap build for Kodo Kids?
A Shopify site blending B2B and B2C capabilities, with custom upselling and cross-selling features, easy-to-navigate catalogs, flexible payment terms, and a tailored checkout with improved order tracking and analytics.
What systems were integrated?
HubSpot CRM, Unleashed ERP, and Shopify Plus were fully integrated, and existing customer and company data was transferred without loss.
What kind of company is Kodo?
Kodo designs play-based learning tools for early childhood education, serving both families and institutions such as classrooms and educators.
What B2B features does the Kodo store include?
Easy-to-navigate catalogs, net payment terms, and a user experience built to serve institutional buyers alongside consumers, plus a custom product add-on feature to improve average order value.