The Who
As the leading provider of home fitness equipment, Synergee Fitness recognized how important the shopping experience was for its customers. Offering a wide variety of equipment to fit people’s homes, budgets and lifestyles meant Founder and President Joey Huneau needed a dynamic ecommerce solution which could flex and grow with his business.
The Problem
First and foremost, Synergee needed a site capable of clearly communicating key product specifications and details as customers found the right fit for their space and goals. Knowing how committed fitness enthusiasts can be, the company also wanted to incorporate loyalty-building strategies and showcase the strongest champions of the brand.
The Solution
Leveraging Shopify Plus and its ecosystem of commerce-driving apps, Uncap built a high-performance ecommerce site for Synergee. Among the leading technologies incorporated are Klaviyo for email and SMS marketing, Boost for product filters and search, Yotpo for product and photo reviews, Narvar for returns and exchanges, Zendesk for customer support and ChannelAdvisor for multichannel sales configuration. Synergee was equipped with everything it needed to max out sales.
The Results
- A robust and scalable ecommerce site built on Shopify Plus
- A 2x increase in sales since launch
- A dynamic product comparison chart which gives customers a side-by-side view of similar products
- A responsive widget for earning rewards such as free shipping discounts and gift cards as customers increase cart values.
- A high resolution video banner which serves to welcome customers and tell the brand story
- Unique product bundling capabilities to drive up average order values (AOV)
“They delivered everything within the deadline and budget, and they never used the word ‘’impossible’’ — Uncap always found a way to get things done.” Joey Huneau, President
