Artificial Turf by the Roll, With the Seams, Infill and Nails Already Counted

A turf order starts as a yard, not a SKU. An installer walks the job with a measuring wheel and sends you a sketch: a 22 by 40 foot backyard, a curved bed cut out of one corner, a dog run along the side fence. Your ERP needs roll width and length, seam tape, adhesive, nails, infill by the bag and maybe base by the ton. Someone at your counter does that conversion on graph paper today, and every installer waits for them.

Roll width and grain direction decide the order. Shaw's ShawGrass installation guidelines say turf is typically manufactured in rolls 12 or 15 feet wide, and that every section goes down in the same pile direction or the seams show. Take that 22 by 40 foot yard, 880 square feet. On 15-foot roll run the long way, it is two 40-foot cuts, 1,200 square feet bought, one 40-foot seam and an 8 by 40 foot drop. Run across, it is three 22-foot cuts, 990 square feet and two seams totaling 44 feet. On 12-foot roll the long way, it is 960 square feet and one seam. Which layout is right depends on where the grain has to face. That is the installer's call, and the storefront has to let them make it.

Infill is a rate, and the rate belongs to the product. Shaw's guide estimates three to five pounds of sand per square foot on 50 to 80 ounce turf, and notes that taller pile heights need more. ForeverLawn's installation guidelines usually recommend 3/4 to 1 pound of rubber infill per square foot, and four times that if the installer uses sand. So the same 880 square feet needs anywhere from 660 to 4,400 pounds, depending on the product and the infill. Silica sand, coated sand, crumb rubber and pet odor-control infills are different products with different recommendations. Shaw also warns that too little infill mats the fibers and voids the manufacturer's warranty. A calculator with one hard-coded rate gets most of your catalog wrong.

The fixing kit is counted in linear feet, not square feet. Nails follow the perimeter and the seams. Shaw puts them about every six inches along both, so the 124-foot perimeter of that backyard is roughly 248 nails before a single seam. Seam tape and adhesive follow seam length. Nailer boards switch the edge from nails to staples. Even one manufacturer's kit changes by product. ForeverLawn's lawn guide seams with a glue-free micromechanical tape. Its K9Grass pet guide calls for reinforced fiber seam tape and specialty turf adhesive. Base is a third unit again: Shaw puts one yard of base at 80 square feet at 4 inches deep.

Batch, cut length and remnant are stock conditions. Shaw's guide says turf is manufactured in individual batches with normal batch to batch variation, and tells installers to order enough for the entire job. Rolls are cut to length from a master roll, and every cut leaves a drop. A distributor that sells those drops as remnants has inventory that is one specific width by one specific length. Generic variant stock cannot describe that.

Three buyers, three product lines, one catalog. The landscape contractor buys residential lawn turf by the job. Pet installers buy kennel and dog-run turf with odor-control infill and tighter fixing. A sports field builder buys to a written specification and asks about base and shock pads. The Synthetic Turf Council publishes guidelines for synthetic turf base systems, shock pads and the performance and quality of synthetic turf fields. Field work is quoted, not carted. And a 15-foot roll ships as long freight: LTL, your own truck or will-call, not at a parcel rate.

The measured yard becomes a quote. The area takeoff is built during implementation and hands off into the Uncap Quotes configure, price, quote workflow inside the Shopify admin. The installer enters the area as rectangles, the grain direction and the product. Rules written from your manufacturers' installation guides return roll width, cut lengths, the seam plan, infill pounds, nails or staples, seam tape, adhesive and base. Waste allowance and roll width choice sit inside those rules. The logic is yours and your manufacturers'. We encode it; we do not invent rates.

Rates live on the product, not in the calculator. Infill pounds per square foot, recommended infill type, face weight, pile height, roll widths and the fixing method are stored as product data and configured during implementation. Add a supplier or a pet line, and the takeoff reads the new product's numbers.

The takeoff lands as a quote the installer can act on. Quotes applies negotiated prices, tiers and volume breaks automatically, and pricing and terms pull from the ERP. The installer gets a branded quote with a validity window. When the homeowner moves the dog run, the full revision history keeps the old cut list from being ordered by mistake. A discount outside the rules goes to the right approver. Once approved, the quote converts to a Shopify order in one click.

Native quoting and freight are not reasons to leave Shopify. The usual objection is that turf needs quote workflows and LTL freight that a retail storefront lacks. Quoting is covered: Uncap Quotes runs the CPQ workflow inside the Shopify admin. The roll calculator, seam plan and infill math are custom work on every platform, so the real question is who writes the rules and where they live. Freight on rolls is configured during implementation: LTL rating, own-truck zones, will-call, liftgate and residential delivery. When a job needs a person to price the truck, the quote carries a freight line.

Each buyer sees their own line and price. Uncap Portal gives contractors and installers real multi-user company accounts with roles and permissions, and each buyer sees their own assortment and pricing. The pet installer sees pet turf and odor-control infill. The field builder sees field systems and shock pads. Reorder lists and order history sit a click away for the seam tape and nails that every job burns through. Net terms, invoices and payments live in the portal, and budgets, approvals and limits per user keep a crew lead inside the job.

Batch, cuts and remnants come from the ERP. Uncap Connect runs real-time, two-way sync of inventory, orders, customers and pricing between Shopify and the ERP. It syncs customer-specific pricing, credit terms and tax rules. It is embedded inside Shopify, with no separate middleware platform to maintain, and every record change lands in an audit trail. The ERP tracks stock by lot. Lot-level availability, so the storefront only promises a quantity a single lot can fill and the order records which lot it ships from, is built during implementation on inventory synced through Uncap Connect. Cut-to-length ordering off master rolls, cut charges and remnants listed at their exact width and length are configured during implementation.

Area takeoff. Rectangles, grain direction and product in; roll width, cut lengths and seam plan out. Built during implementation and handed to the Uncap Quotes workflow.

Roll width comparison. The same yard laid out on 12-foot and 15-foot roll, with square feet bought, seam length and the drop shown for each.

Product-driven infill. Pounds per square foot read from each product's data by infill type, face weight and pile height, rounded to the bag.

Fixing kit by linear foot. Nails or staples by perimeter and seam length at the manufacturer's spacing, plus seam tape, adhesive and base.

Batch-safe allocation. One job, one lot, with the shipping lot recorded on the order. Built during implementation on inventory synced through Uncap Connect.

Cut-to-length and remnants. Linear-foot cuts from master rolls with cut charges, and remnants sold at their real dimensions.

Buyer-specific catalogs. Lawn, pet and sports field lines shown to the accounts that buy them, at their own price.

Roll freight at checkout. LTL, own-truck zones, will-call and liftgate rules configured during implementation.

We say where the product ends and the build begins. No turf takeoff ships knowing your roll widths, infill rates and nail spacing. Ours is written from your installation guides and priced as a build, so you see it in a scope, not a surprise.

Credentials you can check. Uncap is a Shopify Platinum Partner, on Shopify since 2013, with 380+ unified storefronts launched on Shopify.

Scoped before it is built. Uncap Blueprint is a fixed-price, four-week plan covering architecture, data taxonomy, SEO and ERP mapping. For a turf build it pins down the takeoff rules by product, the lot and remnant model, buyer catalogs and freight logic before development starts. It is yours to keep.

Artificial turf is a child of building materials sold by the square foot. That page covers the measure, calculate, order flow, waste factors and rounding to sellable units. This page goes one level down: the square foot becomes rolls by width, a seam plan, infill by the pound and a fixing kit by the linear foot. The same measured-area-in, material-list-out mechanic drives fencing and railing ecommerce, where the input is a run instead of a yard. Roll width, cuts and remnants also define carpet and carpet tile. Landscape contractors who install turf often buy rotors, valves and controllers too, which is the subject of irrigation ecommerce for distributors. Our field notes on selling decking and outdoor products as projects walk through the estimator-to-project-list approach. Lawn and garden yards often run Epicor Eagle, and the full list is on ERP integrations.

Bring one installer's measured sketch and the installation guides for your two best-selling turf lines. Between them they hold the whole build: the yard, the rates and the kit.

Book a strategy session with Uncap, or start with a Blueprint if what you need first is the takeoff rules, lot model and freight logic written down and costed.