Vermont Wood Studios crafts handmade furniture from sustainably grown wood in North America. The business supports Vermont artisans, the American economy and the protection of wildlife habitat. VWS believes that where your furniture comes from and how it's made are just as important as its style, function, and beauty. After a decade-long run with its existing website, founder and CEO Peggy Farabaugh knew they needed a website as functionally and aesthetically appealing as its offerings.
Like an “everything must go” sale, Vermont Wood Studios needed to move on from its existing web solution. In order to improve ecommerce performance, the company needed a new, more capable platform, a Product Information System (PIM) and a totally new user experience.
In partnership with Uncap, Vermont Wood Studios migrated to Shopify Plus to take advantage of plug-and-play themes plus a wide range of strategic add-ons. The PIM system was much easier to manage, and the conversion rate soared as a result of the streamlined design. Vermont Wood Studios now had a platform as sustainable as its products.
"Uncap managed the modernization and migration of our website. Our site was 12 years old and had been custom built with hundreds of unique capabilities, based on our needs over the years. We had thousands of products, pages, categories, blogs, etc. The migration was much more complex than most but the folks at Uncap led us step by step through the process. Everyone in the company, from the owner down to the project managers and tech support, took the time to really get to know our company and our needs for the new website. They are brilliant and very knowledgeable of all that Shopify can do."
- Peggy Farabaugh , Founder & CEO