Vosges Chocolate
A little expertise and innovation helped sweeten the sales growth for this chocolatier.
The Who
Vosges' intriguing chocolate creations are made with the finest ingredients sourced by Founder and Chocolatier Katrina Markoff, who has traveled the world studying the culinary arts to inspire her creations. The company’s fusion of indigenous spices, flowers, roots, herbs and liqueurs with premium chocolate creates a sensory experience unlike any other. (And as this copywriter can attest, a pretty damn tasty treat.)
The Problem
As a mature but fast-growing business, Vosges was stuck between a truffle and a hard place: its legacy web system was slow and no longer supported its growth strategies or desired customer experience. It was the technology equivalent of a sugar crash.
The Solution
First things first, Uncap migrated the legacy website to Shopify Plus, including all customer information and site data. Yes, we took the cookies, too!
Once the foundation was in place, it was time to sweeten the deal: An experienced team of creative designers and developers reimagined the browsing and checkout experience for Vosges customers, then integrated personalized offer technology (NOSTO), email marketing capabilities (Klaviyo) and subscription offerings (ReCharge).
The result was a scrumptious combination of improved customer conversion and retention.
The Results
- Transactions +45% YoY
- Revenue +37% YoY
- Annual developer costs -50% YoY
- No downtime and increased load speed
- Scripts that allow volume discounts for corporate guests, preventing shipping address errors occurring with PO boxes and alcohol shipments.
- A more satisfying and seamless user-experience at checkout
""The Uncap team worked all hours of the day and left nothing undone or unanswered. Communication was so clear the entire time, and their Shopify expertise allowed us to take advantage of all of the features and apps that would solve our specific challenges.” Kelly Conroy, E-Commerce Director"
Answers, before you ask.
What did Uncap build for Vosges Chocolate?
Uncap migrated the legacy website to Shopify Plus, including all customer information and site data, then reimagined the browsing and checkout experience and integrated personalized offers (Nosto), email marketing (Klaviyo), and subscriptions (ReCharge).
What results did the migration deliver?
The case study reports transactions up 45 percent year over year, revenue up 37 percent, annual developer costs down 50 percent, no downtime, and increased load speed.
What kind of business is Vosges Chocolate?
Vosges makes premium chocolate creations from ingredients sourced by founder and chocolatier Katrina Markoff, fusing spices, flowers, roots, herbs, and liqueurs with fine chocolate.
Did the build include any custom checkout work?
Yes. Custom scripts enable volume discounts for corporate guests and prevent shipping address errors with PO boxes and alcohol shipments, supporting a more seamless checkout experience.
