Jimmy Beans
Wool crafting, rebuilt for scale.
Jimmy Beans Wool is a leading online brand and community destination for knitting, crochet, and crafting enthusiasts. Yarns are not conventional retail products: hundreds of color variations, detailed material specifications, and customers who plan whole projects before they buy. Uncap migrated the store from its custom platform to Shopify Plus and rebuilt it around the crafting community: product pages presenting 100+ variants, a knitting and crochet calculator wired to product recommendations, static and configurable project kits, Seal Subscriptions, Smile.io loyalty with reward balances migrated, and Klaviyo running the full lifecycle.
Visit The Website
Built for the
way makers create.
The Who
Jimmy Beans Wool is a leading online brand and community hub for knitting, crocheting, and crafting enthusiasts. Focused on empowering creativity and connecting crafters through high-quality products and resources, the company offers a comprehensive range of yarns, needles, patterns, and kits.
The Problem
Unlike conventional retail products, yarns carry hundreds of color variations, detailed material specifications, and real inventory complexity. Customers needed tools to plan projects, calculate material quantities, and purchase complete kits containing multiple components, and the migration had to preserve customer relationships, historical orders, reviews, loyalty points, gift cards, and subscriptions.
The Solution
Uncap rebuilt the storefront on Shopify Plus around the way crafters shop: rich product pages presenting more than 100 variants with color swatches, specifications, and video reviews, on specialized templates for yarn, needles, patterns, kits, and subscriptions. A custom knitting and crochet calculator connects material calculations to product recommendations, static and configurable kits handle components and inventory, Seal Subscriptions powers recurring purchases, Smile.io runs loyalty with existing reward balances migrated, and customers manage their own subscriptions and wishlists.
The Results
Products, customers, historical orders, reviews, loyalty points, subscriptions, and blog content all moved to Shopify with Matrixify and structured product data supporting the migration. Klaviyo covers the full lifecycle, welcome emails, abandoned-cart and browse-abandonment recovery, post-purchase flows, back-in-stock notifications, and product reviews, on a storefront designed around how crafters discover products, plan projects, and purchase materials.
Unified
Commerce
Answers, before you ask.
Uncap migrated Jimmy Beans Wool from its custom ecommerce platform to Shopify Plus, with rich product pages presenting over 100 variants, specialized templates for yarn, needles, patterns, kits, and subscriptions, a custom knitting and crochet calculator, and configurable project kits.
A knitting and crochet calculator that estimates the yarn a project needs and connects the math to relevant product recommendations, plus static and configurable kit experiences that handle options, components, and inventory so customers buy complete projects instead of sourcing every piece.
Seal Subscriptions enables recurring purchases, Smile.io runs loyalty points and rewards with existing reward balances migrated, and customers manage their own subscriptions and wishlists through customer-facing tools.
Yes. Products, customers, historical orders, reviews, loyalty points, gift cards, subscriptions, and blog content were migrated, with Matrixify and Shopify's structured product data supporting the process, and Klaviyo was integrated for welcome, abandoned-cart, browse-abandonment, post-purchase, back-in-stock, and review flows.
A leading online brand and community destination for knitting, crochet, and crafting enthusiasts, offering yarns, needles, patterns, and kits.
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