The Nail
Superstore polished commerce.
The Nail Superstore has supplied professional nail products to salons, technicians, and beauty pros since 1995: thousands of SKUs, case-quantity buying, layered promotions, and loyalty rewards. All of it ran on a custom ASP.NET platform with Apache Solr search and years of business logic baked into its code. Uncap replatformed the business to Shopify Plus, rebuilding the promotional programs with Engine Discount Box and custom development, replacing Solr with Boost search and filtering, configuring ShipperHQ for hazardous materials and case-pack shipping, migrating collections with 301 redirects intact, and tuning performance after launch.
Visit The Website
Built for the
way pros stock up.
The Who
The Nail Superstore manufactures and distributes professional nail supplies to salons, technicians, and beauty professionals across the United States. Since 1995 the business has grown into a substantial ecommerce operation: thousands of professional products, wholesale purchasing, case quantities, customer loyalty, and promotions that do real commercial work.
The Problem
The storefront ran on a custom-developed ASP.NET application: custom database tables for products, carts, promotions, and orders, Apache Solr search with its own relevance rules, proprietary discount logic, and specialized checkout behavior. Promotions were central, from free gifts and samples to mix-and-match offers, quantity discounts, and Buy X Get Y, and shipping had to handle liquids, chemicals, and bulky salon equipment with hazardous-material fees, restrictions, and case-pack weights. A product import and a theme would not have been enough; the logic itself had to move.
The Solution
Uncap designed and developed a heavily customized Shopify Plus storefront: homepage and promotional merchandising, mega menus, product and collection pages, and mobile-responsive layouts. Collections were restructured and migrated with 301 redirects imported from the client's historical URL lists. Promotional programs were rebuilt with Engine Discount Box plus custom development, including automatically inserting free products into the cart, with documentation so the client can manage offers. Boost took over search and filtering from Solr, ShipperHQ handles hazardous materials, handling fees, and case-pack shipping, and Stamped powers customer rewards.
The Results
The store launched on Shopify Plus in 2023, retiring the proprietary commerce application while keeping the purchasing experiences that mattered: promotional offers, wholesale-oriented merchandising, and specialized shipping. Uncap followed launch with storefront speed optimization backed by Lighthouse reports and investigated application conflicts affecting cart behavior. The partnership continues: in 2026 the teams began scoping the next round of modernization, from retiring legacy scripts to simplifying the app ecosystem and search.
Unified
Commerce
Answers, before you ask.
Uncap replatformed The Nail Superstore from a custom-built ASP.NET ecommerce system to Shopify Plus, rebuilding advanced promotions, search and filtering, hazardous-material shipping rules, collections, and SEO redirects, with performance optimization and ongoing support after the 2023 launch.
The legacy platform carried years of custom business logic: proprietary promotional and discount mechanics, Apache Solr search with custom relevance rules, specialized cart and checkout behavior, and shipping logic for case quantities and hazardous materials. Replacing it required reconstructing that functionality on Shopify Plus, not just importing products and installing a theme.
Promotional programs were rebuilt with the Engine Discount Box application and custom storefront development: Buy X Get Y offers, quantity discounts, bundle discounts, free gifts and free samples, and cart messaging. Automatically inserting free products into the cart required custom development beyond the app's standard functionality, and Uncap documented how the client can configure offers.
Boost provides product search and filtering in the Shopify Plus storefront, supported by restructured collections, improved navigation, and product organization across the large professional catalog.
ShipperHQ powers shipping rules beyond standard parcel calculations, including hazardous-material fees, special handling charges, product-specific restrictions, and case-pack weights for bulk purchasing.
Uncap implemented 301 redirects for product and collection URLs from the client's historical URL lists, preserving access to existing destinations and search visibility after the platform transition.
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