Great Lakes
Wholesale wholesale, wired to the ERP.
Great Lakes Wholesale Group needed to modernize its digital commerce without disrupting the ERP-driven processes behind its wholesale business. Operating across multiple brands, with established pricing arrangements and a growing catalog, it needed ecommerce that works with Sage 100 rather than becoming another disconnected source of truth. Uncap implemented Shopify B2B with company accounts and catalogs, mapped the company's four ERP pricing levels to catalog-based pricing, and, working with an integration partner, connected Shopify and Sage 100 across products, inventory, customers, pricing, orders, and fulfillment.
Built for the
way wholesale buys.
The Who
Great Lakes Wholesale Group is a wholesale distributor operating across multiple brands, serving customers with established pricing arrangements and a growing product catalog. Its Sage 100 ERP already managed the essential business information: customers, products, inventory, and pricing.
The Problem
The company needed to modernize digital commerce without disrupting the ERP-driven processes behind the business, starting from a website built in the 1990s. Any new ecommerce experience had to accommodate complex customer relationships, account-specific pricing, and catalog growth, and it had to work with the existing systems rather than introduce another disconnected source of truth.
The Solution
Uncap implemented Shopify's native B2B architecture, with company accounts and catalogs carrying the wholesale relationships and the four established Sage 100 pricing levels mapped to catalog-based pricing. Working with an integration partner, Uncap connected Shopify and Sage 100 to synchronize product records, inventory, customer and company data, pricing, orders, and fulfillment updates, and brought the company's brands together under one commerce infrastructure with modern navigation, organized collections, and customer-specific catalog access. Launch preparation included customer-data cleanup, synchronization-rule validation, and production-readiness coordination across business, technical, and implementation teams.
The Results
Great Lakes Wholesale launched its new Shopify ecommerce operation in 2026: a modern B2B foundation with account-based wholesale pricing aligned to Sage 100, synchronized operational data behind every transaction, improved product discovery and customer account experiences, and a scalable architecture for continued wholesale development. Early rollout brought orders, email registrations, and engagement with the new website. Modern wholesale commerce, without replacing the ERP.
Unified
Commerce
Answers, before you ask.
Uncap implemented Shopify B2B for Great Lakes Wholesale Group, unifying its brands under one commerce infrastructure and connecting the storefront to the company's Sage 100 ERP, which stays the primary source of business data.
Shopify company accounts and catalogs carry the wholesale customer relationships, and Great Lakes Wholesale's four established ERP pricing levels were mapped to Shopify's catalog-based pricing, so the storefront reflects the pricing arrangements already maintained in Sage 100.
Working with an integration partner, Uncap connected Shopify and Sage 100 to synchronize product records, inventory, customer and company data, pricing, orders, and fulfillment updates, reducing the need to manage critical information independently across systems.
More than configuring an integration: Uncap worked with the client and the integration partner to address customer-data inconsistencies, validate synchronization rules, and coordinate production readiness across business, technical, and implementation teams.
Modern product navigation, organized collections, detailed product information, and customer-specific catalog access, with a framework for related products, alternatives, and merchandising that can evolve with the business. Early rollout activity included orders, email registrations, and engagement with the new website.
