Rockford
Package B2B and B2C, unified.
For more than 65 years, Rockford Package has helped farms, produce packers, retailers, and distributors source packaging. Its digital infrastructure had fragmented: retail ecommerce on Magento, packer workflows in a custom portal, and core business data in Acumatica ERP, with orders spanning small cases to palletized freight. Uncap migrated the storefront to Shopify with native B2B Companies and Catalogs, enabled the native Acumatica connector with Rockford's team, and built UPS and LTL freight rating through ShipperHQ, unifying retail and wholesale on one platform.
Built for the
way packers order.
The Who
For more than 65 years, Rockford Package has helped farms, produce packers, retailers, and distributors source packaging products for their operations: bags, cartons, labels, clamshells, and bulk supplies, sold in cases, bulk quantities, and palletized shipments.
The Problem
The company's digital infrastructure had become fragmented: retail ecommerce ran on Magento, specialized packer workflows relied on a custom-built portal, and core business data lived in Acumatica ERP. Rockford needed a modern commerce foundation serving retail customers and business buyers without duplicating operational systems or creating unnecessary custom software, while shipping had to cover both parcel and freight delivery.
The Solution
Uncap migrated the storefront from Magento to Shopify and, rather than building separate retail and wholesale experiences, implemented Shopify's native B2B architecture: Companies and Catalogs carry business accounts, account-specific product access, and negotiated purchasing. Working with Rockford's technical team, Uncap configured and enabled the native Acumatica Shopify connector, aligning ecommerce with the ERP's product, customer, pricing, and order-management structures, and implemented ShipperHQ to rate orders across UPS and LTL freight carrier accounts by order characteristics, weight, size, and destination.
The Results
Rockford launched its new Shopify storefront in May 2026: a modern platform replacing Magento, unified retail and native B2B purchasing, Acumatica connector enablement, UPS and LTL freight through ShipperHQ, and a catalog merchandised by commodity and product category with clear purchasing units. The implementation establishes a scalable foundation for more advanced business purchasing experiences as Rockford expands.
Unified
Commerce
Answers, before you ask.
Uncap migrated Rockford's ecommerce storefront from Magento to Shopify with a redesigned shopping experience, native Shopify B2B capabilities, enablement of the native Acumatica Shopify connector, and advanced parcel and freight shipping through ShipperHQ.
Rather than separate ecommerce experiences, the build uses Shopify's native B2B architecture: Shopify Companies and Catalogs provide business accounts, account-specific product access, and negotiated purchasing arrangements alongside the retail storefront.
Uncap worked with Rockford's technical team to configure and enable the native Acumatica Shopify connector, aligning ecommerce requirements with Acumatica's product, customer, pricing, and order-management structures instead of introducing an unnecessary custom integration layer.
Rockford's orders range from small cases to oversized palletized shipments. ShipperHQ calculates rates using the company's UPS and LTL freight carrier accounts, supporting shipping decisions based on order characteristics, weight, size, and destination.
The catalog is organized around the way Rockford's customers purchase: browse by commodity, including apples, berries, and vegetables, or by product category, including bags, cartons, labels, clamshells, and bulk packaging supplies, with clear purchasing units and quantity-selection experiences.
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