Field Notes
Insights, guides, and trends from the team building commerce on Shopify, for operators in wholesale, distribution, and manufacturing.
B2B Commerce15 Must-Haves on Your B2B Ecommerce Website (2026 Guide)
The 15 must-have features every B2B ecommerce website needs in 2026, with Shopify Plus implementation guidance on company accounts, ERP integration, punchout, net terms, and more.
Growth & Strategy8 Ways to Improve B2B Ecommerce Conversion on Shopify
Eight ways to improve B2B ecommerce conversion: buyer-specific pricing, faster findability, one-click reorders, and quotes that become orders on Shopify.
Growth & Strategy5 TED Talks Every Ecommerce Business Owner Should Watch
Five classic TED talks on choice, motivation, and how people really decide, and what each means for running an ecommerce business. Short and worth the hour.
Growth & Strategy8 Facts to Know Before Starting a B2B Ecommerce Business
Thinking about taking your B2B business online? Here are eight things that surprise most operators, and what they mean for how you plan, build, and budget.
Growth & StrategyMobile Commerce Trends in 2026: What's Actually Changing
Real 2026 mobile commerce data: social commerce growth, digital wallets and BNPL at checkout, why apps beat mobile web, and what it means for B2B reordering.
Growth & StrategyChicago's Shopify Development Agency for B2B Companies
Uncap is a Chicago-based Shopify development and ecommerce agency for B2B companies. ERP integration, B2B feature depth, and a Platinum Partner build.
Growth & StrategyHow B2B BOPIS Cuts Freight Costs and Speeds Delivery
BOPIS lets B2B buyers skip freight and pick up orders same day. See how Shopify POS makes buy online, pick up in store work for distributors.
Growth & StrategyHow to Optimize Your B2B Product Page (PDP)
Most B2B buyers land on a product page, not your homepage. How to optimize your Shopify PDP so it confirms fit, shows the right price, and closes the order.
Insights, guides, and trends. Once a month.
One email, last working day of the month. The notes worth keeping from building commerce on Shopify.
