Uneeda sanding, simplified.
Since 1967, Uneeda has supplied professional abrasives, sanding equipment, and finishing solutions to woodworking, metalworking, and fabrication customers. Its digital presence was fragmented: a corporate website, a separate ecommerce storefront, and core business data in Microsoft Dynamics 365 Business Central. Uncap consolidated everything into one Shopify experience with a custom guided Product Finder, native B2B accounts and customer-specific catalogs beside retail, quote-oriented purchasing through Uncap Quotes, and Business Central connected as the primary source of product information.
Built for the
way pros sand.
The Who
Since 1967, Uneeda has supplied professional abrasives, sanding equipment, and finishing solutions to customers across woodworking, metalworking, fabrication, and other industrial markets: sanding discs, sheets, sponges, belts, rolls, tools, and related equipment, serving individual online buyers alongside business customers with negotiated pricing.
The Problem
Uneeda's digital presence was fragmented across a corporate website and a separate ecommerce storefront, while Microsoft Dynamics 365 Business Central managed core business data. With an extensive assortment where products vary by equipment compatibility, dimensions, grit, material, backing, and application, customers also needed specialized discovery to identify compatible abrasives, and business buyers needed purchasing arrangements a conventional retail store could not carry.
The Solution
Uncap consolidated corporate content, educational resources, and commerce into a single Shopify storefront, so customers move naturally from learning about a sanding application to placing an order. A custom guided Product Finder walks buyers through a structured series of choices and maps them to the right products without exact product codes. The native Business Central Shopify connector establishes the ERP as the primary source of product information, covering customer records, pricing, and orders; Shopify B2B carries business accounts and customer-specific catalogs beside retail; Uncap Quotes supports quote-oriented discovery for products not sold online; and the catalog architecture represents ERP products with many independent SKUs as logical product families, with full URL redirect and SEO migration.
The Results
Uneeda launched its unified Shopify website in October 2026: corporate content and commerce consolidated on one platform, a large industrial catalog supporting thousands of product listings, a custom guided Product Finder, Business Central integration enablement, native B2B and B2C capabilities with customer-specific pricing and quote-oriented purchasing, and a scalable foundation for ongoing optimization and growth.
Unified
Commerce
Answers, before you ask.
Uncap consolidated Uneeda's corporate website and separate ecommerce storefront into one Shopify experience with a custom guided Product Finder, native Shopify B2B capabilities, Microsoft Dynamics 365 Business Central integration enablement, and a reorganized industrial catalog supporting thousands of product listings.
Finding the correct abrasive depends on equipment compatibility, dimensions, grit, material, backing, and application. The Product Finder guides customers through a structured series of choices and maps their selections to the right products or collections, reducing reliance on exact product codes and technical search terms.
Uncap worked with Uneeda to connect Shopify with Microsoft Dynamics 365 Business Central through its native Shopify connector, establishing Business Central as the primary source of product information and addressing customer records, pricing, and order-related requirements.
Shopify's B2B commerce foundation supports business accounts and customer-specific catalogs with negotiated pricing alongside a conventional retail experience, and quote-oriented product discovery covers industrial products not available for immediate online purchase.
The product taxonomy is built around categories and technical purchasing requirements, covering sanding discs, sheets, sponges, belts, rolls, tools, and related equipment, with ERP products that carry many independent SKUs represented as logical product families for ecommerce customers.
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