Field Notes
Insights, guides, and trends from the team building commerce on Shopify, for operators in wholesale, distribution, and manufacturing. New to a term? See the B2B glossary.
Decking and Outdoor Products Ecommerce: Selling Projects, Not SKUs
Decking sells as a project, not a SKU: estimators that build the bill of materials, one store for contractors and homeowners, and lot-consistent fulfillment.
Masonry and Concrete Supply Online: Heavy Goods, Yard Operations, and Contractor Accounts
Masonry ecommerce is an operations tool: trade units enforced, zoned boom-truck delivery, scheduled will-call, and contractor accounts that match how jobs run.
Selling Heavy-Duty Truck Parts Online: Fleets, Cross-References, and Cores
Heavy-duty parts sell by application and interchange, not YMM: cross-reference search, core charge handling, and fleet accounts with warehouse-level truth.
Punchout Catalogs: How to Sell Into Coupa, Ariba and SAP Procurement Systems
The supplier's guide to punchout enablement: Coupa's direct cXML model, Ariba on SAP Business Network, OCI, Level 2 catalogs, and onboarding buyer by buyer.
Choosing a Wholesale Ecommerce Platform: What B2B Brands Should Actually Evaluate
An evaluation framework for wholesale ecommerce platforms: six dimensions, scored against your own order file, from an agency that discloses its bias.
Wholesale Distributor Software: What ERP, PIM and Ecommerce Each Actually Do
Distributor software is three jobs, not one system: what the ERP, the PIM, and the ecommerce platform each own, and the conflations that cost distributors.
Dealer and Distributor Portals for Manufacturers: Build, Buy, or Configure on Shopify
Build, buy, or configure a dealer portal on Shopify: what dealer networks actually need, the island problem with portal products, and the honest default.
How to Choose a Shopify B2B Agency: 12 Questions to Ask Before You Sign
Twelve questions to vet a Shopify B2B agency, from native-feature limits to who maintains the ERP connector, published by an agency willing to answer them.
Running B2B and DTC From One Shopify Store: The Unified Commerce Playbook
One Shopify store can run dealer B2B and DTC retail at once: the channel separation model, the dealer protection design, and three live blended builds.
Customer-Specific Catalogs and Price Lists at Scale on Shopify B2B
One catalog per account collapses at scale. How to segment Shopify B2B catalogs with the two-catalog pattern, and the drift that breaks 400 price lists.
EDI on Shopify: What Distributors Need to Trade With Big Retail Partners
Shopify has no native EDI, and that is the wrong worry. The documents big retail requires, where EDI should terminate, and how Shopify fits beside the pipe.
Order Minimums, Case Packs and MOQs: Getting Wholesale Ordering Rules Right on Shopify
MOQs, case packs and order minimums are three different rules. Which ones Shopify B2B enforces natively, the variant gotcha, and where dollar floors live.
Insights, guides, and trends. Once a month.
One email, last working day of the month. The notes worth keeping from building commerce on Shopify.
