Field Notes
Insights, guides, and trends from the team building commerce on Shopify, for operators in wholesale, distribution, and manufacturing.
Shopify B2BBill of Materials on Shopify: From Diagram to Order
Bill of materials on Shopify for B2B sellers: how a buyer-facing BOM should work, where native Shopify falls short, and how to avoid common mistakes.
B2B EcommerceHow to Increase Customer Lifetime Value in B2B Ecommerce
How to increase customer lifetime value in B2B ecommerce: five storefront levers, from reorder speed to pricing accuracy, that actually move retention.
GEOGenerative Engine Optimization for Shopify B2B: How to Get Found by AI
Generative engine optimization for Shopify B2B: what GEO actually requires on a product catalog, and how to get cited by ChatGPT and AI Overviews.
Shopify B2BPunchOut Catalogs for Shopify B2B: What They Are and How They Work
PunchOut catalogs for Shopify B2B: what they are, how a session actually works, when large buyers require it, and what your storefront needs to be ready first.
Building MaterialsBuilding Materials Ecommerce: From Offline to Online
How building materials manufacturers and distributors move from fax and phone orders to a real ecommerce storefront, without losing what already works.
MigrationCustom Cart to Shopify: What Migration Actually Takes
Moving a custom-built cart to Shopify is not a plug-in import. Here is what actually has to be rebuilt, and how Shopify migration experts approach it.
ConstructionConstruction Supplies Ecommerce: Why Search Speed Wins
How construction supply houses move tools, fasteners, PPE, and jobsite consumables online, without losing the contractor relationships that already work.
Shopify B2BBest Shopify Apps for B2B & Wholesale Operations (2026)
Shopify B2BShopify HubSpot Integration: How It Works, What Syncs, and Setup Guide
Connect Shopify and HubSpot the right way. This guide covers how the sync works, what data moves, setup steps, and what changes for B2B and wholesale orders.
Shopify B2BShopify Tax Exemption Setup for B2B Buyers
Shopify tax exemption setup for wholesale and resale buyers: customer-level vs. company-location exemption, resale certificates, and common mistakes.
MigrationCommercetools to Shopify Plus Migration Guide
Commercetools to Shopify Plus migration for B2B: retiring custom microservices, mapping accounts and pricing, ERP re-integration, and migration order.
MigrationOroCommerce to Shopify Plus Migration: What B2B Distributors Need to Know
OroCommerce to Shopify Plus migration for B2B distributors: RFQ workflows, account hierarchy mapping, Symfony code audit, and ERP re-integration.
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