Field Notes
Insights, guides, and trends from the team building commerce on Shopify, for operators in wholesale, distribution, and manufacturing. New to a term? See the B2B glossary.
Automotive Shopify Fitment Apps: How to Choose a Year, Make, Model App
How to choose a Shopify fitment app: what Year, Make, Model apps add, ACES and PIES vs spreadsheet data, B2B pricing through the filter, and a checklist.
Shopify B2B How to Run Contract Pricing Cleanly on Shopify B2B
How to run contract pricing cleanly on Shopify B2B: what makes it different from tiered pricing, where it should live, and common mistakes to avoid.
Shopify B2B Bill of Materials on Shopify: From Diagram to Order
Bill of materials on Shopify for B2B sellers: how a buyer-facing BOM should work, where native Shopify falls short, and how to avoid common mistakes.
B2B Ecommerce How to Increase Customer Lifetime Value in B2B Ecommerce
How to increase customer lifetime value in B2B ecommerce: five storefront levers, from reorder speed to pricing accuracy, that actually move retention.
GEO Generative Engine Optimization for Shopify B2B: How to Get Found by AI
Generative engine optimization for Shopify B2B: what GEO actually requires on a product catalog, and how to get cited by ChatGPT and AI Overviews.
Shopify B2B PunchOut Catalogs for Shopify B2B: What They Are and How They Work
PunchOut catalogs for Shopify B2B: what they are, how a session actually works, when large buyers require it, and what your storefront needs to be ready first.
Building Materials Building Materials Ecommerce: From Offline to Online
How building materials manufacturers and distributors move from fax and phone orders to a real ecommerce storefront, without losing what already works.
Migration Custom Cart to Shopify: What Migration Actually Takes
Moving a custom-built cart to Shopify is not a plug-in import. Here is what actually has to be rebuilt, and how Shopify migration experts approach it.
Construction Construction Supplies Ecommerce: Why Search Speed Wins
How construction supply houses move tools, fasteners, PPE, and jobsite consumables online, without losing the contractor relationships that already work.
Shopify B2B Shopify Wholesale Apps: What to Look for Before You Install
Shopify wholesale apps, explained: what Shopify B2B already covers on Basic, Grow, Advanced and Plus, the jobs apps fill, and how to vet one before installing.
Shopify B2B Shopify HubSpot Integration: How It Works, What Syncs, and Setup Guide
Connect Shopify and HubSpot the right way. This guide covers how the sync works, what data moves, setup steps, and what changes for B2B and wholesale orders.
Shopify B2B Shopify Tax Exemption Setup for B2B Buyers
Shopify tax exemption setup for wholesale and resale buyers: customer-level vs. company-location exemption, resale certificates, and common mistakes.
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